Wellkaya بیسکویت‌های گیاهی ارزن by Dheeraj Bangur is a highly esteemed winner of the very prestigious 2026 جایزه برنزی A' Design Award in طراحی بسته‌بندی Competition Category.
برنزبسته‌بندی· 2026
Wellkaya بیسکویت‌های گیاهی ارزن
Client: Brandsthan
جایزه برنزی A' Design Award Winner in بسته‌بندی Category
Verified Award Winner
Verify Award Status for #178726The Design
About Wellkaya بیسکویت‌های گیاهی ارزن
سیستم بسته‌بندی، فواید عملکردی گیاهی را از طریق سلسله‌مراتب تایپوگرافیک روشن و چیدمان ساختارمند اطلاعات منتقل می‌کند. سه گونه با استفاده از کدگذاری رنگی کنترل‌شده، هم‌ترازی منظم شبکه‌ای و آیکونوگرافی مختصر برای تشخیص سریع از یکدیگر متمایز شده‌اند. حکاکی‌های گیاه‌شناسی قدیمی به دانش سنتی گیاهان اشاره دارند، در حالی که ترکیب‌بندی‌های ساده‌شده خوانایی را در محیط‌های خرده‌فروشی حفظ می‌کنند. جزئیات‌پردازی محدود از وضوح و انسجام پشتیبانی می‌کند. این طراحی، ارجاعات فرهنگی را با ساختار معاصر متعادل می‌سازد و خوانایی و تمایز را تضمین می‌کند.
The Recognition
About the جایزه برنزی A' Design Award
Wellkaya بیسکویت‌های گیاهی ارزن برنده جایزه برنزی A' Design Award است، شناختی بسیار معتبر که به طراحی‌های برجسته‌ای اعطا می‌شود که با خلاقیت، نبوغ و زیرکی متمایز می‌شوند. برندگان برنز مصنوعاتی بسیار ماهرانه و چشمگیر خلاق‌اند که تجربه گسترده، تخیل و ابتکار طراحان خود را تأیید می‌کنند. از Wellkaya بیسکویت‌های گیاهی ارزن انتظار می‌رود شیئی بسیار ارجمند، ستوده و دوست‌داشتنی باشد که به‌طور چشمگیری حرفه‌ای و نوآورانه است. این طراحی برنده جایزه برنزی A' Design Award بهترین رویه‌ها را در هنر، علم، طراحی و فناوری در خود جمع می‌کند و به سبب توجه به جزئیات برجسته است. Wellkaya بیسکویت‌های گیاهی ارزن نیازها را زیبا برآورده می‌کند، به خواسته‌ها دست می‌زند، احساسات را مجذوب می‌سازد و کنجکاوی را برمی‌انگیزد.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Wellkaya Millets Herbal Cookies presents a holistic packaging system that integrates ayurvedic knowledge with contemporary typographic structure and clear iconography. Each variant Medho for brain support, Tejo for digestive balance, and Ojivo for immunity, is distinguished through a structured hierarchy and functional communication. Vintage herbal engravings and agricultural references reinforce authenticity, while eco-conscious material choices support sustainability. The design achieves commercial clarity and cultural depth within a cohesive visual framework.
- Dimensions & Packaging
- 174 mm x 60 mm x 198 mm
- Tags
- Wellkaya, Herbal Cookies, Tejo, Medho, Ojivo, Ayurvedic Cookies, Healthy Cookies
- Production Technology
- The packaging is produced using 350 GSM premium-grade paperboard for structural strength and a luxury hand-feel. Selective UV embossing highlights the product name and herbal ingredients, while gold foiling is applied to the brand logo and “Millets Herbal Cookies” for refined visual balance. Inside, a metallic organic-texture paper pouch is used for each set of two cookies to preserve freshness. The outer pouch features a custom WellKaya pattern, ensuring brand continuity and premium shelf appeal.
- Design Challenge
- The main challenge was balancing wellness credibility with a premium visual language without making the product feel medicinal or overly decorative. Internally, the brand needed to respect traditional Ayurvedic values while appealing to modern consumers. Externally, limitations of paper strength, foiling precision, and UV embossing alignment required multiple production trials. Regulatory clarity, shelf readability, and cost control were also key obstacles. These challenges were resolved through material testing, simplified layouts, and refined finishing techniques that ensured both beauty and practicality.
- Research
- This project is based on qualitative and exploratory research aimed at creating premium yet approachable wellness packaging. The objective was to balance functionality, trust, and visual appeal. The methodology included market study, material testing, and user experience mapping. Data was gathered through shelf audits, competitor reviews, material sampling, and print trials. Health-conscious consumers and retail environments were observed. The results showed improved clarity, usability, and perceived value. Key insights revealed that subtle luxury enhances trust. The research positively impacted brand positioning, shelf presence, and user engagement in real market conditions.
- Inspiration
- The inspiration emerged from examining how ancient ayurvedic formulations addressed cognition, vitality and balance. By studying ayurvedic principles and manuscripts alongside current dietary trends and unhealthy lifestyles, the project reimagines classical wisdom through a modern design framework, offering a healthier snacking alternative aligned with todays lifestyle.
- Project Duration
- The project started in April 2025 in Jaipur and finished in June 2025 in Jaipur.
- Operation Flow
- The outer box opens smoothly to reveal neatly packed inner pouches, making the experience clean and intuitive. Each pouch contains two cookies, ensuring portion control and freshness. The inner pack is easy to tear, keeping the cookies crisp. Clear product naming and ingredient highlights guide the user instantly. The design flows from outer pack to inner pouch, creating a satisfying, hygienic, and premium unboxing experience that performs better in daily use and storage.
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