Eco Guard بستهبندی پایدار by Wei Bai, Yongxin Wang and Rubo Chen is a highly esteemed winner of the very prestigious 2026 جایزه نقرهای A' Design Award in طراحی بستهبندی Competition Category.
نقرهبستهبندی· 2026
Eco Guard بستهبندی پایدار
by Wei Bai, Yongxin Wang and Rubo Chen
Client: Shenzhen Hello Tech Energy Co.,Ltd
جایزه نقرهای A' Design Award Winner in بستهبندی Category
Verified Award Winner
Verify Award Status for #180632The Design
About Eco Guard بستهبندی پایدار
اکو گارد یک طراحی بستهبندی پایدار است که پیامی زیستمحیطی را منتقل میکند. گرافیکها تضادی بصری میان زیستگاههای طبیعی شکوفا و آسیبدیده را نشان میدهند و درک تأثیرات زیستمحیطی را آسانتر میسازند. در این طراحی از کاغذ موجدار قابل بازیافت و جوهرهای بر پایه سویا استفاده شده است. فرآیندهای استاندارد قالببرشی و تاخوردگی امکان تولید در خطوط موجود را بدون هزینه اضافی فراهم میکنند. قطعات جداکننده کاغذی جایگزین اجزای پلاستیکی شده و از محتویات محافظت میکنند. توالی بازشدن بسته، کاربران را در یک داستان بصری کوتاه همراهی میکند و بدون افزودن مواد اضافی، جنبه آموزشی به آن میبخشد.
The Recognition
About the جایزه نقرهای A' Design Award
Eco Guard بستهبندی پایدار برنده جایزه نقرهای A' Design Award است، شناختی فوقالعاده معتبر که به طراحیهای سطح بالای زیبا، والا و تأثیرگذار اعطا میشود. برندگان نقره آثاری بسیار درخشان و فوقالعاده خلاقاند که تخصص، استعداد و تیزبینی برجسته طراحان خود را نشان میدهند. از Eco Guard بستهبندی پایدار انتظار میرود اثری شگفتانگیز و نمونه باشد که بهطور چشمگیری حرفهای و عمیقاً نوآورانه است. این طراحی برنده جایزه نقرهای A' Design Award اختراعی بسیار قابلتوجه و ستوده است که سود میرساند و مرزهای هنر، علم، طراحی و فناوری را پیش میبرد. Eco Guard بستهبندی پایدار آفرینشی است که به آن بسیار رشک برده میشود، خواستهها را بیدار میکند، احساسات مثبت میآورد و حیرت و شگفتی برمیانگیزد.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This sustainability-focused packaging integrates contrasting vitality crisis visuals of endangered habitats into structure and graphics, turning abstract carbon topics into an intuitive, emotional experience. Made with recyclable materials and eco-friendly inks, it conveys sustainability messages through zero-cost design, combining environmental education, brand value, and user interaction, while remaining practical, cost-efficient, and scalable for mass production.
- Dimensions & Packaging
- Dimensions: 329x234x277mm
Gross weight: 7KG - Tags
- Environmental protection, recycling, carbon reduction, interaction, sustainability, ecology, ecological protection
- Production Technology
- The packaging is designed for efficient mass production using recyclable corrugated paper and eco friendly soy based inks. The structure follows standard die-cut and folding processes, so it fits existing production lines without extra cost. Print areas are used to add sustainability messages without adding materials. Paper-based inserts reduce plastic and keep good protection, making the solution practical and scalable.
- Design Challenge
- A key challenge was balancing emotional storytelling with real production limits. We needed strong environmental visuals without increasing cost or material use. Internally, the team aligned brand history with a more educational role. Externally, we considered mass-production feasibility, supply chain limits, and varying sustainability standards. The solution came from using graphics and structure, not extra materials, to deliver impact.
- Research
- Applied design research aimed to explore how packaging can raise environmental awareness. Methods included market review, user interviews, and prototype testing, with data gathered through surveys and observation. Participants were everyday consumers. Results showed story-driven visuals improved recall and emotional response. Insights informed a low cost, scalable solution influencing greener purchasing, brand communication, and sustainable design practice.
- Inspiration
- This project was inspired by the visible gap between growing environmental awareness and real everyday action. Seeing how packaging is often discarded yet reaches millions of users, we saw an opportunity to turn it into a storytelling medium. The contrast between thriving and damaged habitats came from observing climate impacts on wildlife, motivating a design that quietly educates while delivering a meaningful unboxing experience.
- Project Duration
- The project will begin in the United States in January 2026, with sales going worldwide.
- Operation Flow
- Users interact with the design through a guided unboxing journey. As the box opens, they see a visual story showing nature before and after environmental impact, prompting reflection. The experience feels simple yet meaningful, turning a routine unboxing into a moment of awareness, which helps the message stay in users’ minds longer.
- Team Members
- Weibai, Yongxin Wang, Rubo Chen and Lvhan Chen
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