Royal Enclosure 1619 طراحی بسته‌بندی by Zhou Jingkuan is a highly esteemed winner of the very prestigious 2026 جایزه برنزی A' Design Award in طراحی بسته‌بندی Competition Category.
برنزبسته‌بندی· 2026
Royal Enclosure 1619 طراحی بسته‌بندی
Client: Royal Enclosure 1619
جایزه برنزی A' Design Award Winner in بسته‌بندی Category
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The Design
About Royal Enclosure 1619 طراحی بسته‌بندی
رویال انکلوژر ۱۶۱۹ یک جعبه هدیه چوبی است که برای برش‌های شاخ گوزن، یک داروی تقویتی سنتی چینی، طراحی شده است. یک مُهر فلزی به شکل اژدها روی درب جعبه قرار دارد و نقش کلید را ایفا می‌کند. سر مغناطیسی اژدها باید ابتدا برداشته شود تا جعبه چوبی بتواند به سمت چپ و راست باز شود. پایه سر اژدها با لوگوی برند حکاکی شده و می‌تواند به عنوان مُهر نیز استفاده شود. نقش‌مایه‌های سلطنتی از طریق طراحی گرافیک مدرن ارائه شده‌اند و یادآور شکارگاه امپراتوری دودمان چینگ هستند. توالی باز کردن جعبه، حسی از آیین و تشریفات به این بسته‌بندی می‌بخشد.
The Recognition
About the جایزه برنزی A' Design Award
Royal Enclosure 1619 طراحی بسته‌بندی برنده جایزه برنزی A' Design Award است، شناختی بسیار معتبر که به طراحی‌های برجسته‌ای اعطا می‌شود که با خلاقیت، نبوغ و زیرکی متمایز می‌شوند. برندگان برنز مصنوعاتی بسیار ماهرانه و چشمگیر خلاق‌اند که تجربه گسترده، تخیل و ابتکار طراحان خود را تأیید می‌کنند. از Royal Enclosure 1619 طراحی بسته‌بندی انتظار می‌رود شیئی بسیار ارجمند، ستوده و دوست‌داشتنی باشد که به‌طور چشمگیری حرفه‌ای و نوآورانه است. این طراحی برنده جایزه برنزی A' Design Award بهترین رویه‌ها را در هنر، علم، طراحی و فناوری در خود جمع می‌کند و به سبب توجه به جزئیات برجسته است. Royal Enclosure 1619 طراحی بسته‌بندی نیازها را زیبا برآورده می‌کند، به خواسته‌ها دست می‌زند، احساسات را مجذوب می‌سازد و کنجکاوی را برمی‌انگیزد.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- “Royal Enclosure 1619” originates from the story of the royal hunting ground established by emperors of the Qing Dynasty. Deer antler slices are precious traditional Chinese medicinal materials and were also favored tonics for emperors. In ancient China, the dragon seal stood for the supreme power of the emperor. Therefore, the packaging design draws on royal elements to convey the brand’s unique imperial history and the high value of this limited-edition product.
- Dimensions & Packaging
- 238*215*150mm
- Tags
- Royal Enclosure 1619
- Production Technology
- The metal dragon seal represents royal culture and acts as the key to open the wooden box, creating a sense of ritual. The magnetic dragon head must be lifted first before the wooden box can be opened left and right. The bottom of the metal dragon head is engraved with the brand logo and can be used as a seal. Traditional royal elements are expressed through modern graphic design, making the product unique and collectible.
- Design Challenge
- The product is very expensive and is mainly used as a gift for distinguished guests. The wooden box can easily demonstrate the high-end value of the product. In ancient China, the jade seal was a symbol of the supreme power of emperors, and the dragon is a belief of the Chinese people. Traditional royal elements are presented through modern graphic design, giving the packaging a fresh visual look and making it stand out. Moreover, when the wooden box is opened, it gives a very ritualistic feeling.
- Research
- The brand story of "Royal Enclosure 1619" originated from Nurhaci, the founder of the Qing Dynasty. He designated a mountain forest in Jilin as the royal hunting ground, which is now the origin of the brand's deer antler products. This packaging needs to convey the brand's unique story, which is a brand cultural advantage that competing products do not possess. Moreover, deer antler slices are extremely rare tonics with high prices. The material and structural design of the wooden box, as well as the royal elements in the design, are sufficient to convey the sense of value of the product.
- Inspiration
- Royal Enclosure 1619 is a high-end brand dedicated to men’s health and vitality, with a core focus on deer-sourced nourishment.
Rooted in history, in 1619, Emperor Nurhaci of the Qing Dynasty established the “Shengjing Imperial Hunting Ground” in the areas of Xifeng and Dongfeng, at the foot of the Changbai Mountains.
The pilose antler produced here has long been the authentic and exclusive medicinal material reserved for the imperial court of the Qing Dynasty.
The number “1619” in the brand name is a tribute to this 400-year legacy of royal nourishment.
The brand culture of "Royal Enclosure 1619" originated from the story of the emperors of the Qing Dynasty establishing the royal hunting ground. Deer antler slices were also once the tonic for the emperor's health preservation. Therefore, many elements related to the royal were extracted in the packaging design to convey the profound history of the brand, a story that other brands do not have. - Project Duration
- This project will be re-launched in Shenzhen in May 2025, concluded in December 2025, and launched in China in January 2026.
- Operation Flow
- This high-end product is priced at €2500. The structure of the wooden box is designed with a unique opening ceremony. First, you need to pick up the metal dragon head jade seal with magnetic attraction function. It is the key to open the wooden box. Only after picking it up can the wooden box be opened to the left and right sides; otherwise, it cannot be opened. Moreover, the metal faucet can be used as a seal.
- Patents
- For copyrights: "Copyrights belong to Zhou Jingkuan, 2025.
- Team Members
- Designer: Zhou Jingkuan
- Image Credits
- Zhou Jingkuan(Creator)
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