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Propeller برچسب ها by Studija Creata

Propeller برچسب ها by Studija Creata is a highly esteemed winner of the very prestigious 2014 جایزه طلایی A' Design Award in طراحی بسته‌بندی Competition Category.


طلابسته‌بندی· 2014

Propeller برچسب ها

by Studija Creata

Client: Stumbras

جایزه طلایی A' Design Award Winner in بسته‌بندی Category

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Verified Award Winner

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Colors

The Design

About Propeller برچسب ها

پروانه مجموعه ای از ارواح از نقاط مختلف جهان است که با موضوع سفر هوایی و یک مسافر خلبان به عنوان یک شخصیت برند مرتبط است. ویژگی های هر نوع نوشیدنی از طریق تصاویر متعدد در معرض نمایش قرار می گیرد ، کتیبه هایی شبیه به نشان های حمل و نقل هوایی و طرح هایی که به عنوان دستور العمل های کوکتل استفاده می شوند. طراحی چند وجهی با تن های مختلفی از فویل رنگی ، لاک های مختلف ، الگوهای و نقش برجسته ها تکمیل شده است.

The Recognition

About the جایزه طلایی A' Design Award

Propeller برچسب ها برنده جایزه طلایی A' Design Award است، شناختی بسیار معتبر که به طراحی‌های درجه یک، شگفت‌انگیز و برجسته اعطا می‌شود. برندگان طلا آفرینش‌هایی بسیار نوآورانه، دوراندیش و خیره‌کننده‌اند که نبوغ، خرد و مهارت طراحان خود را بازمی‌تابانند. از Propeller برچسب ها انتظار می‌رود اختراعی بسیار ستوده، روندساز و ماندگار باشد که ارزشی بی‌سابقه عرضه می‌کند. این طراحی برنده جایزه طلایی A' Design Award پروژه‌ای خیره‌کننده و ارجمند است که سود فراوان می‌رساند و مرزهای هنر، علم، طراحی و فناوری را پیش می‌برد. Propeller برچسب ها احساسات شدید میل را پدید می‌آورد، شور را برمی‌انگیزد، خلاقیت را تشویق می‌کند و ما را شیفته می‌سازد.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Propeller is a collection of spirits from various parts of the world, associated by the theme of air travel, which appeals to male customers and reflects quality and experience. The collection becomes easy to identify because of the character of pilot traveller. His stories are reflected in the illustrations and tell about every beverage's origin country. Features of each sort of beverage are exposed through numerous illustrations, inscriptions resembling aviation badges and sketches serving as cocktail recipes. Multifaceted design is complemented with various tones of coloured foil, different lacquers, patterns and embossing.
Dimensions & Packaging
Capacity: 500 ml. Dimensions: 75 (w) x 295 (h) mm.
Tags
Propeller, label, rum, gin, aviation, pilot, illustrations, package design, Stumbras, Studija Creata
Production Technology
Flexo printing, cold foil, glossy and matt varnish, embossing.
Design Challenge
To create a unified range of associated products, while at the same time emphasizing the distinctiveness and individual features of each of them.
Research
Personal aviation experience of the creative team served for a research. "Flying a hot air balloon I have met a lot of wonderful inspiring people. I embodied them in the character of Propeller’s pilot." says designer and hot air balloon pilot Asta Kaušpėdaitė.
Inspiration
Flight. Journey. Stories… fabulous stories which blur the line between reality and fantasy.
Project Duration
Started in 2013, the collection will be expanded with other beverages.
Operation Flow
The theme of air travel, exposed through numerous illustrations and other eye-catching details, invites the consumer to examine the product closely and get involved into a play of imagination, inspires for discoveries of new flavours and blends. Varying recipes sketches offer possible ways of enjoying the product.
Team Members
Asta Kauspedaite (Designer, "Studija CREATA")
Rimas Valeikis (Illustrator)
Jurate Paulauskiene (Product development department manager, "Stumbras")
Kestutis Poniskaitis (Designer, "Studija CREATA")
Image Credits
Edgaras Marozas

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