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Stumbro Starka طراحی بطری و برچسب‌ها by Studija Creata

Stumbro Starka طراحی بطری و برچسب‌ها by Studija Creata is a highly esteemed winner of the very prestigious 2016 جایزه نقره‌ای A' Design Award in طراحی بسته‌بندی Competition Category.


نقرهبسته‌بندی· 2016

Stumbro Starka طراحی بطری و برچسب‌ها

by Studija Creata

Client: Stumbras

جایزه نقره‌ای A' Design Award Winner in بسته‌بندی Category

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Verified Award Winner

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Colors

The Design

About Stumbro Starka طراحی بطری و برچسب‌ها

تصویر استومبرو استارکا در ذات خود با ایجاد یک کل از اجزایش تغییر یافت: از بطری شیشه‌ای تیره با شکل منحصربه‌فرد جدید که با خوشنویسی برجسته آراسته شده و برچسب غنی که افسانه این نوشیدنی را روایت می‌کند، تا درپوش بطری مزین به حلقه‌ای از برگ بلوط. شخصیت لک‌لک به‌عنوان نماد شناخت ظاهر شد. لک‌لک در نقش غیرمنتظره یک مهماندار مهمان‌نواز، به راوی‌ای جذاب و دلپذیر برای این داستان تبدیل شد.

The Recognition

About the جایزه نقره‌ای A' Design Award

Stumbro Starka طراحی بطری و برچسب‌ها برنده جایزه نقره‌ای A' Design Award است، شناختی فوق‌العاده معتبر که به طراحی‌های سطح بالای زیبا، والا و تأثیرگذار اعطا می‌شود. برندگان نقره آثاری بسیار درخشان و فوق‌العاده خلاق‌اند که تخصص، استعداد و تیزبینی برجسته طراحان خود را نشان می‌دهند. از Stumbro Starka طراحی بطری و برچسب‌ها انتظار می‌رود اثری شگفت‌انگیز و نمونه باشد که به‌طور چشمگیری حرفه‌ای و عمیقاً نوآورانه است. این طراحی برنده جایزه نقره‌ای A' Design Award اختراعی بسیار قابل‌توجه و ستوده است که سود می‌رساند و مرزهای هنر، علم، طراحی و فناوری را پیش می‌برد. Stumbro Starka طراحی بطری و برچسب‌ها آفرینشی است که به آن بسیار رشک برده می‌شود، خواسته‌ها را بیدار می‌کند، احساسات مثبت می‌آورد و حیرت و شگفتی برمی‌انگیزد.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
By changing the image of Stumbro Starka, in essence, we created a whole from its parts: from the new, uniquely-shaped, dark glass bottle adorned with raised calligraphy and the rich label which tells the legend of the beverage, to the bottle stopper decorated with an oak leaf wreath.
By maintaining the black, white and red color scheme characteristic of the earlier Stumbro Starka, we wanted to create a reserved, but rich appearance to provide it with an impressive look that its predecessor may not have had.
Dimensions & Packaging
Capacity: 500 ml. Dimensions: 80 (w) x 51 (d) x 235 (h) mm.
Tags
Lithuanian, Starka, stork, ethnographic, design, Stumbras, Studija Creata
Production Technology
Glass bottle. Flexo printing.
Design Challenge
With both the shape of the bottle and the graphic elements, we strived to create associations which turn the wheel of time back a good century.
Research
As a symbol of recognition, we created the stork character. As the national bird, the stork - sometimes called a "starkus" in Lithuania - helps to strengthen its Lithuanian characteristics as well. Caught in the unexpected role of a hospitable innkeeper, the stork became an intriguing and appealing narrator for the story.
Inspiration
They say that in the old days, Lithuanian men would make Starka on the birth of their first son. An aged vodka in honor of the stork's delivery. Strong and special. Triple distilled rye vodka, with the leaves of apples and pears. Apples for richness and pears for a long, full life. Buried in an oak barrel, it would wait patiently for the son's wedding day.
Project Duration
Stumbro Starka was updated in 2015.
Operation Flow
For the revamp of Stumbro Starka, we want to blow the dust off this interesting and rich beverage. Our goal is for Starka to be known as the unique Lithuanian beverage that it is - one that you should be proud of treating guests to or bringing as a gift.
Team Members
Asta Kauspedaite (Designer, "Studija Creata")
Rimas Valeikis (Illustrator)
Jurate Paulauskiene (Head of Product development department, "Stumbras")
Image Credits
Edgaras Marozas

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