Clive بسته بندی لوازم آرایشی by Jonathan Nacif de Andrade

Clive بسته بندی لوازم آرایشی by Jonathan Nacif de Andrade is a highly esteemed winner of the very prestigious 2018 جایزه نقره‌ای A' Design Award in طراحی بسته‌بندی Competition Category.

نقرهبسته‌بندی· 2018

Clive بسته بندی لوازم آرایشی

by Jonathan Nacif de Andrade

Client: Cosmetics Clive

جایزه نقره‌ای A' Design Award Winner in بسته‌بندی Category

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Colors

The Design

About Clive بسته بندی لوازم آرایشی

مفهوم بسته بندی لوازم آرایشی Clive متولد شده است که متفاوت است. جاناتان فقط نمی خواست مارک دیگری از لوازم آرایشی با محصولات مشترک ایجاد کند. مصمم به کشف حساسیت بیشتر و کمی بیشتر از آنچه که از نظر مراقبت شخصی اعتقاد دارد ، وی به یک هدف اصلی می پردازد. تعادل بین بدن و ذهن. با طراحی الهام گرفته از هاوایی ، ترکیبی از برگ های گرمسیری ، تونالیایی دریا و تجربه لمس بسته ها ، احساس آرامش و آرامش را فراهم می آورد. این ترکیب باعث می شود تا تجربه آن مکان به طراحی منتقل شود.

The Recognition

About the جایزه نقره‌ای A' Design Award

Clive بسته بندی لوازم آرایشی برنده جایزه نقره‌ای A' Design Award است، شناختی فوق‌العاده معتبر که به طراحی‌های سطح بالای زیبا، والا و تأثیرگذار اعطا می‌شود. برندگان نقره آثاری بسیار درخشان و فوق‌العاده خلاق‌اند که تخصص، استعداد و تیزبینی برجسته طراحان خود را نشان می‌دهند. از Clive بسته بندی لوازم آرایشی انتظار می‌رود اثری شگفت‌انگیز و نمونه باشد که به‌طور چشمگیری حرفه‌ای و عمیقاً نوآورانه است. این طراحی برنده جایزه نقره‌ای A' Design Award اختراعی بسیار قابل‌توجه و ستوده است که سود می‌رساند و مرزهای هنر، علم، طراحی و فناوری را پیش می‌برد. Clive بسته بندی لوازم آرایشی آفرینشی است که به آن بسیار رشک برده می‌شود، خواسته‌ها را بیدار می‌کند، احساسات مثبت می‌آورد و حیرت و شگفتی برمی‌انگیزد.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Inspired by some of the most paradisiacal places in the world, each design and each aroma receives a unique characteristic. When thinking about packaging inspired by Hawaii, for example, the design makes home scent an object of decoration, with more tropical aspects and aromas that remind us of the beach, the sea and the waves breaking in the sand. In our daily lives, we need moments of relaxation and inner peace, so it was possible to bring the experience and good influence of those places in various products of this line.
Dimensions & Packaging: Width 70 mm x Height 230 mm x Depth 70 mm
Tags: cosmetics, packaging design, home spa, welfare
Production Technology: The visual aspects and concepts of the scents were considered to offer the sensation of skin care and well-being, so the outer packaging has a finish called matt soft touch lamination, which offers a soft and delicate touch as well as the skin human. With a printing technology, a small detail of the packaging received an aroma printed on the paper that together with other packages exude a delicate and sensitive aroma in the environment, making the product already more interactive and aromatic at the point of sale.
Design Challenge: My biggest challenge was to make packaging design compatible with the scents of products that had already been created. In order to have harmony between the design and the aromas, I made a cautious study of the chemical and natural compositions of perfumes, including olfactory tests, after which I was able to define which product line the aroma would be attributed to.
Research: Before developing this project, I researched some elements and concepts that could inspire creativity. Some keywords were essential in that research, such as Paradises, Sensations, Memories, Art, Modern, Sophisticated, Moments, Versatility and Movement. My greatest inspiration was the natural beauties of our planet, both in color and their cultures. Because there are so many beautiful places, I could hardly have been inspired by just one place, nevertheless I sought the beauty of places like Hawaii, New Zealand, Greece, Africa, Brazil and Indonesia, unique characteristics that I represented through the design in specific lines.
Inspiration: The Clive project was born to be different, I did not just want to create another cosmetic packaging with common and high-scale products. I wanted to convey a little more than I believe in terms of personal care. Caring for our well-being requires a moment of peace and balance between body and mind. Thinking about it, I was inspired by some of the most paradisiacal scenery of nature and the world to make those moments even closer to the sensations of pleasure, happiness and great memories that those places bring to us.
Project Duration: The project was started in May 2017 and was completed in September 2017, in Brazil.
Operation Flow: The product and packaging were developed to give gifts, offer unique moments of well-being and decorate. What makes the product special is the interaction of your eye contact, tactile and olfactory. When looking at the product we can live a memory, when touching the packages we can feel the smoothness of the skin, and when we feel the aroma, we can feel happiness and well-being. Those aspects stand out in the interaction and are extremely important for a unique experience between you and the product.
Patents: Jonathan Nacif de Andrade, 2017.
Image Credits: Jonathan Nacif de Andrade, 2017.