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Huge Love جعبه بسته بندی by Yufeng Li and Xuan Zhang

Huge Love جعبه بسته بندی by Yufeng Li and Xuan Zhang is a highly esteemed winner of the very prestigious 2020 جایزه آهنی A' Design Award in طراحی بسته‌بندی Competition Category.


آهنبسته‌بندی· 2020

Huge Love جعبه بسته بندی

by Yufeng Li and Xuan Zhang

Client: Huge Love

جایزه آهنی A' Design Award Winner in بسته‌بندی Category

10,430

Verified Award Winner

Verify Award Status for #86630

Colors

The Design

About Huge Love جعبه بسته بندی

طراحی بسته بندی باید با سبک زیبایی شناختی جوانان مطابقت داشته باشد. جوانان به چه چیزی اهمیت می دهند؟ آنها یک سبک زندگی سرگرم کننده را دنبال می کنند و عاشق زیبایی شناسی ساده هستند. در عین حال فردیت را دنبال کنید و جرات کنید چیزهای جدید را بپذیرید. بنابراین، طراحی سبک بسته بندی اصلی صنعت نوار بهداشتی را که مختصرتر و جالب تر است، می شکند.

The Recognition

About the جایزه آهنی A' Design Award

Huge Love جعبه بسته بندی برنده جایزه آهنی A' Design Award است، شناختی معتبر که به طراحی‌های خوبی اعطا می‌شود که الزامات حرفه‌ای و صنعتی مورد انتظار از آفرینش‌های خوب طراحی‌شده را برآورده می‌کنند. برندگان آهن مهارت بزرگ، تخصص بالا، درک کارشناسانه و ظرفیت خلاقانه سازندگان خود را نشان می‌دهند. از Huge Love جعبه بسته بندی انتظار می‌رود آفرینشی بسیار ارجمند، ستوده و دوست‌داشتنی باشد که کاربردی و نوآورانه است. این طراحی برنده جایزه آهنی A' Design Award بهترین رویه‌های صنعت را یکپارچه می‌کند و ویژگی‌های فنی شایسته‌ای دارد که با دانش عملی و استعداد پیوند خورده است. Huge Love جعبه بسته بندی به سبب دقتش محترم است و برای عرضه بهبودهای کیفیت زندگی که به بهتر شدن جهان کمک می‌کنند طراحی شده است.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The product is aimed at young consumers, and the packaging design should conform to the aesthetic style of young people. What do young people care about? After a lot of market research, they pursue a fun lifestyle and like simple aesthetics. At the same time pursue individuality and dare to try to accept new things.

Therefore, the design breaks the original packaging style of the sanitary napkin industry, which is more concise and interesting. Beginning to shift from focusing on market consistency to respecting young people's aesthetic standards, consumer needs, and beginning to respect their aesthetic standards and personal needs.
Dimensions & Packaging
Width 75mm x Depth 32mm x Height 80mm
Tags
Love, Packaging, Fashion, Daily use, Life
Production Technology
Requires special printing paper and process support, using the right die.
Design Challenge
A large number of market research and data analysis. Printing technology is combined with production cost control.
Research
Through market research to analyze the shortcomings of similar product packaging design, consumer preferences, and develop picture style according to their preferences. Learn about the paper and cost of the printing house and consider the manufacturing process based on actual conditions.
Inspiration
During the design process, it suddenly rained outside the window. It heard the ticking sound and looked at the washed leaves. It records the beautiful scenery of this moment. When it came back to the computer, it suddenly thought that perhaps a combination of rain and cloud could be used to show the characteristics of the product.
Project Duration
The project started in Shenzhen in November 2018 and completed in March 2019.
Operation Flow
This product is a packaging box for women. It is made of thick cardboard combined with special paper. The graphics are made of hot stamping and hot silver. The box is long and open from the top. It is in line with the female aesthetic and the graphics are bright. The illustration creates an interactive experience with the product and the woman!
Team Members
Li Yufeng
Zhang Xuan

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