Bakers Dozen Egg Carton کارتن تخم‌مرغ by Randy Ludacer is a highly esteemed winner of the very prestigious 2020 جایزه نقره‌ای A' Design Award in طراحی بسته‌بندی Competition Category.
نقرهبسته‌بندی· 2020
Bakers Dozen Egg Carton کارتن تخم‌مرغ
Client: Baker's Dozen Egg Cartons, LLC
جایزه نقره‌ای A' Design Award Winner in بسته‌بندی Category
Verified Award Winner
Verify Award Status for #87428The Design
About Bakers Dozen Egg Carton کارتن تخم‌مرغ
کارتن تخم‌مرغ Baker's Dozen یک کارتن قالب‌گیری‌شده از خمیر کاغذ و قابل استفاده مجدد است که ۱۳ تخم‌مرغ را در خود جای می‌دهد. تخم‌مرغ‌ها در دو ردیف چهارتایی با یک ردیف پنج‌تایی در میان آن‌ها چیده شده‌اند. این کارتن با استفاده از روش سنتی الیاف کاغذ قالب‌گیری‌شده، از کاغذ صددرصد بازیافتی ساخته شده است. ماشین‌های بزرگ بسته‌بندی، تخم‌مرغ‌ها را در تعداد زوج پردازش می‌کنند، بنابراین کارتن ۱۳تایی برای تولیدکنندگان کوچکی طراحی شده است که تخم‌مرغ‌ها را به‌صورت دستی در غرفه‌های مزرعه و بازارهای کشاورزان بسته‌بندی می‌کنند. یک لوگوی فرورفته سطح را صاف نگه می‌دارد تا کشاورزان بتوانند برچسب‌های خود را اضافه کنند.
The Recognition
About the جایزه نقره‌ای A' Design Award
Bakers Dozen Egg Carton کارتن تخم‌مرغ برنده جایزه نقره‌ای A' Design Award است، شناختی فوق‌العاده معتبر که به طراحی‌های سطح بالای زیبا، والا و تأثیرگذار اعطا می‌شود. برندگان نقره آثاری بسیار درخشان و فوق‌العاده خلاق‌اند که تخصص، استعداد و تیزبینی برجسته طراحان خود را نشان می‌دهند. از Bakers Dozen Egg Carton کارتن تخم‌مرغ انتظار می‌رود اثری شگفت‌انگیز و نمونه باشد که به‌طور چشمگیری حرفه‌ای و عمیقاً نوآورانه است. این طراحی برنده جایزه نقره‌ای A' Design Award اختراعی بسیار قابل‌توجه و ستوده است که سود می‌رساند و مرزهای هنر، علم، طراحی و فناوری را پیش می‌برد. Bakers Dozen Egg Carton کارتن تخم‌مرغ آفرینشی است که به آن بسیار رشک برده می‌شود، خواسته‌ها را بیدار می‌کند، احساسات مثبت می‌آورد و حیرت و شگفتی برمی‌انگیزد.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- A reusable, molded pulp egg carton that holds 13 eggs. For small egg producers who pack their eggs by hand. Farm stands, farmer's markets and the like.
- Dimensions & Packaging
- Width 210 mm x 152 mm x 72 mm (closed)
- Tags
- egg carton, baker's dozen, package design, structural design
- Production Technology
- Although the Baker's Dozen Egg Carton contains an unconventional number of eggs, it is manufactured using a deliberately traditional method. Egg cartons made of molded paper fiber have have a long history. In this way the Baker's Dozen carton was designed to be structurally strange, yet familiar. (It is also made of 100% recycled paper.)
- Design Challenge
- Realizing that our customers were not retail consumers, but small poultry farms, we consulted directly with them - the famers who had been contacting us. What we learned that their customers typically reuse cartons, bringing them back to be refilled. Realizing that our customers had customers of their own, we came up with a self-effacing, debossed logo. This gave farmers the option of smoothly covering our logo with their own labels. Or they could simply rely on the carton's self-explanatory statement: "Contains 13 Farm fresh Eggs."
- Research
- Early on, a few large egg producers had expressed interest in our new 13-egg carton, but their egg-packing machinery was only designed to pack eggs in pairs. They could only handle even numbers like, 6, 12 or 18 eggs. To pack an odd number like 13 eggs, they would need to make a major retooling investment.
This meant that, for the time being, our cartons would only be practical for small egg-producers who would be packing their eggs by hand. (Farm-stands, farmer's markets and the like.) - Inspiration
- Maybe it was a counter-intuitive response to finding out that my cholesterol levels were slightly elevated. But, in 2011, I began to play around with an idea for fitting even more eggs into a carton. The Baker's Dozen Egg Carton was the eventual result.
- Project Duration
- The project has taken about 8 years, in all, to complete.
- Operation Flow
- In 2012, when the Baker's Dozen Egg Carton was still only a concept, the Huffington Post listed the Baker's Dozen Egg Carton as 1 of several packaging concepts they wished were real.
Naturally, I wanted to grant their wish. But how?
Then I got a call in from Willow Valley Farms in Nebraska. And I had to tell them what I'd told so many others: that the product did not yet exist.
Together we formed Baker's Dozen Egg Cartons, LLC - Patents
- Baker's Dozen Egg Cartons, LLC. (trademarks pending)
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