Pony Pack Tea بسته‌بندی جعبه هدیه چای by Xiang Qian, Deng Zhehao and Yao Wenliang is a highly esteemed winner of the very prestigious 2020 جایزه نقره‌ای A' Design Award in طراحی بسته‌بندی Competition Category.
نقرهبسته‌بندی· 2020
Pony Pack Tea بسته‌بندی جعبه هدیه چای
by Xiang Qian, Deng Zhehao and Yao Wenliang
Client: Rufy Design
جایزه نقره‌ای A' Design Award Winner in بسته‌بندی Category
Verified Award Winner
Verify Award Status for #87642The Design
About Pony Pack Tea بسته‌بندی جعبه هدیه چای
چای Pony Pack یک طراحی بسته‌بندی هدیه است که برای چای درجه یک خلق شده است. مفهوم آن از تاریخ طولانی تولید چای پیروی می‌کند، تاریخی که در آن روش‌های سنتی حفظ شده و با مدیریت تولید مدرن ترکیب می‌شوند. حروف چینی که به سبک‌های دوره‌های مختلف نوشته شده‌اند، روی سطح لایه‌بندی شده‌اند تا کیفیتی را که در گذر زمان حمل می‌شود، بیان کنند. این مجموعه شامل یک جعبه و یک کیف کتانی است که با گره طنابی محکم‌کننده بسته می‌شود. از کاغذ ساده بافت‌دار با چاپ سیلک، پوشش برنزی و برجسته‌کاری استفاده شده است. فرم‌ها یادآور ستون‌های چای و قرص‌های چای هستند.
The Recognition
About the جایزه نقره‌ای A' Design Award
Pony Pack Tea بسته‌بندی جعبه هدیه چای برنده جایزه نقره‌ای A' Design Award است، شناختی فوق‌العاده معتبر که به طراحی‌های سطح بالای زیبا، والا و تأثیرگذار اعطا می‌شود. برندگان نقره آثاری بسیار درخشان و فوق‌العاده خلاق‌اند که تخصص، استعداد و تیزبینی برجسته طراحان خود را نشان می‌دهند. از Pony Pack Tea بسته‌بندی جعبه هدیه چای انتظار می‌رود اثری شگفت‌انگیز و نمونه باشد که به‌طور چشمگیری حرفه‌ای و عمیقاً نوآورانه است. این طراحی برنده جایزه نقره‌ای A' Design Award اختراعی بسیار قابل‌توجه و ستوده است که سود می‌رساند و مرزهای هنر، علم، طراحی و فناوری را پیش می‌برد. Pony Pack Tea بسته‌بندی جعبه هدیه چای آفرینشی است که به آن بسیار رشک برده می‌شود، خواسته‌ها را بیدار می‌کند، احساسات مثبت می‌آورد و حیرت و شگفتی برمی‌انگیزد.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The unique attribute of this project lies in the use of a relatively obscure design idea, with the text of different ages as the main body of the tea process to connect the heritage
- Dimensions & Packaging
- Box x24.2cm*y15cm*z5.1cm bag x63cm*d10.5cm
- Tags
- Tea packaging design, gift box packaging design, calligraphy, Oriental charm design
- Production Technology
- Canvas slanting across the belt tea bag, rope tightening knot type, screen printing, bronzing, convex, simple texture paper
- Design Challenge
- The challenge of the research and development of high-end gifts comes from how to explore the historical origin of the brand itself, so as to interpret the form, charm and soul in line with the product temperament in essence, and at the same time, to ensure that the cost of packaging form will not lead to the soaring cost of mass production.
- Research
- 1. Research type: the user group is high-end consumers aged 25-45 years old.
2. Research objectives and methods: to find the essential value demand behind high-end gifts, conduct research, simulation, inquiry and analysis
3. Data collection and research tools: inspiration board, mind map, database
4. Research effects of participants or real-life phenomena such as experiments, results, insights and influences, business, society and design itself: through data research, simulation gifts, and search for experimental participants who meet the characteristics without telling them to buy finished products and send them to friends and then conduct investigation. It is found that high-end consumer groups not only have requirements for the quality of the product itself, but also have certain requirements for the historical origin behind the product as well as the aesthetic feeling of packaging design form and the charm it shows. We have therefore integrated the three to highlight the quality, heritage and extraordinary taste of the gift, in order to gain the ultimate buyer a solid friendship and praise in return. - Inspiration
- The inspiration comes from its tea making process. On the basis of traditional techniques, the key parts of the tea are kept and the modern scientific management is introduced. After hundreds of years, the traditional part of tea has been preserved with better production techniques. Therefore, the superposition of the writing styles of different ages is used to express the inheritance of quality across time.
- Project Duration
- 2017-2017.9 changsha, hunan province, China
- Operation Flow
- The design target customers are 25-45 years old in the middle and high-end consumption capacity of the crowd. The starting point of this design is the brand story, the special structure of the product and the Oriental spirit. The tea Marvin is the background, and the special structure of the product is combined with the shape of the tea column and tea cake. To create a cultural background, special appearance modeling, Oriental aesthetics of the collection level gift packaging, is the design for the final buyers of the integration and optimization of the value set, to create value for the buyers.
- Team Members
- Planning: liu jun
Designer: xiang qian
Assistant: li sai
Text collation：Yao wenliang - Image Credits
- Photo # 1: planning: Liu Jun, designer:xiang qian , assistant: li sai, headline finishing: Yao Wenliang,Photo # 2: planning: Liu Jun, designer:xiang qian , assistant: li sai, headline finishing: Yao Wenliang,Photo # 3: planning: Liu Jun, designer:xiang qian , assistant: li sai, headline finishing: Yao Wenliang,Photo # 4: planning: Liu Jun, designer:xiang qian , assistant: li sai, headline finishing: Yao Wenliang,Photo # 5: planning: Liu Jun, designer:xiang qian , assistant: li sai, headline finishing: Yao Wenliang。
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