Yagumitan بسته‌بندی عسل by Jiabo Lu and Kun Luo is a highly esteemed winner of the very prestigious 2020 جایزه نقره‌ای A' Design Award in طراحی بسته‌بندی Competition Category.
نقرهبسته‌بندی· 2020
Yagumitan بسته‌بندی عسل
Client: Shenzhen Qianhai Phecda Creative Design Co., Ltd.
جایزه نقره‌ای A' Design Award Winner in بسته‌بندی Category
Verified Award Winner
Verify Award Status for #87663The Design
About Yagumitan بسته‌بندی عسل
یاگومیتان یک طرح بسته‌بندی برای عسل وحشی لوکس است. نام محصول به جستجوگر عسل در دره اشاره دارد. بطری شیشه‌ای با وجه‌های تراش‌خورده الماس‌گونه شکل گرفته که کمیابی و کیفیت عسل را بیان می‌کند. از شیشه رنگی برای برجسته کردن رنگ و بافت عسل درون آن استفاده شده است. جعبه بیرونی به شکل دره‌ای موج‌دار طراحی شده و فاصله میان دره‌ها شکل قطب‌نما را به خود می‌گیرد تا مفهوم جستجو را القا کند. خطوط تراز و برش‌های کوهستانی نمایانگر صخره‌هایی هستند که عسل وحشی از آنها گردآوری می‌شود.
The Recognition
About the جایزه نقره‌ای A' Design Award
Yagumitan بسته‌بندی عسل برنده جایزه نقره‌ای A' Design Award است، شناختی فوق‌العاده معتبر که به طراحی‌های سطح بالای زیبا، والا و تأثیرگذار اعطا می‌شود. برندگان نقره آثاری بسیار درخشان و فوق‌العاده خلاق‌اند که تخصص، استعداد و تیزبینی برجسته طراحان خود را نشان می‌دهند. از Yagumitan بسته‌بندی عسل انتظار می‌رود اثری شگفت‌انگیز و نمونه باشد که به‌طور چشمگیری حرفه‌ای و عمیقاً نوآورانه است. این طراحی برنده جایزه نقره‌ای A' Design Award اختراعی بسیار قابل‌توجه و ستوده است که سود می‌رساند و مرزهای هنر، علم، طراحی و فناوری را پیش می‌برد. Yagumitan بسته‌بندی عسل آفرینشی است که به آن بسیار رشک برده می‌شود، خواسته‌ها را بیدار می‌کند، احساسات مثبت می‌آورد و حیرت و شگفتی برمی‌انگیزد.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This is a high-end honey package, its product name is called "YAGUMITAN", which means "the honey seeker in the valley." We design the bottle as a "diamond" cut to convey the high quality of the product to the consumer; at the same time, we design the outer packaging into a undulating valley, and design the gap between the valleys into the shape of a "compass". Consumers convey the core theme of this product - looking for the scarcest wild honey in China.
- Dimensions & Packaging
- Width 360mm x Depth 140mm x Height 80mm
- Tags
- honey, package, food, beverage, Graphics, illustration
- Production Technology
- Because the color of Yagu honey is not brilliant, in the physical proofing stage, we chose several kinds of colored glass materials for proofing, in order to reflect the color texture of honey through colored glass.
- Design Challenge
- There are two difficulties in the design. One is how to make the cut surface of the container more reasonable, the glass refraction is higher, and the other is more special. The designer is trying to compare the size and position of the cut surface with the sample. Finally, he chooses the present style. The container adopts the colored glass technology, which can better highlight the texture of honey.
- Research
- Yagumitan is very precious because it is scarce and difficult to collect. At the beginning of the design, the designer hopes to find a symbol that can represent this special attribute. After reading various materials at home and abroad, the designer believes that the symbol element of diamond is the most able to reflect this symbol attribute. Therefore, in the design of Yagu spy, the designer hopes to find a symbol that can represent this special attribute. Diamond elements are dispersed and integrated into boxes and containers.
- Inspiration
- Cliff Valley Honey Is Dedicated to "Finding China's Scarce Wild Honey", with this goal found in the cliffs deep in the mountains of Yunnan, China, this kind of highland wild honey. The special geographical environment creates the scarcity and high quality of honey, so designers create around the idea of "scarcity".
- Project Duration
- The project started in Novemberl 2017 in Wuxi and finished in September 2018 in Shenzheni, and received the If Packaging Design Award in Germany in January 2019.
- Operation Flow
- After determining the key points of the design, the designer first determines the initial design model by drawing simple sketches, then estimates the approximate scale size, and then makes the container and box model on the computer through the model software modeling, and then matches the main graphic elements design.
- Team Members
- Designer：Jiabo Lu
Creative Director：Kun Luo - Image Credits
- Designer Jiabo Lu, Yagumitan, 2017
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