MAU Vegas 2019 رویداد by Shreya Gulati is a highly esteemed winner of the very prestigious 2020 جایزه آهنی A' Design Award in طراحی تبلیغات، بازاریابی و ارتباطات Competition Category.

آهنتبلیغات· 2020

MAU Vegas 2019 رویداد

by Shreya Gulati

Client: Houndstooth

جایزه آهنی A' Design Award Winner in تبلیغات Category

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Verified Award Winner

Verify Award Status for #88163

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About MAU Vegas 2019 رویداد

برنامه های موبایل Unlocked یا MAU Vegas پیشروترین برنامه برنامه های تلفن همراه در جهان است. این شرکت بزرگترین مارک های Silicon Valley از جمله Spotify ، Tinder ، Lyft ، Bumble و MailChimp را به خود جلب می کند تا نام چندی از آنها را نشان دهد. به Houndstooth وظیفه مفهوم سازی ، طراحی و اجرای کلیت ظاهر بصری و حضور دیجیتالی این رویداد برای سال 2019 داده شد. از آنجا که این رویداد سعی دارد مرزها را در فضای فنی سوق دهد ، آنها سیستمی را طراحی کردند که بتواند از طریق تصویری و تماشای مخاطب باشد. به صورت جامع.

The Recognition

About the جایزه آهنی A' Design Award

MAU Vegas 2019 رویداد برنده جایزه آهنی A' Design Award است، شناختی معتبر که به طراحی‌های خوبی اعطا می‌شود که الزامات حرفه‌ای و صنعتی مورد انتظار از آفرینش‌های خوب طراحی‌شده را برآورده می‌کنند. برندگان آهن مهارت بزرگ، تخصص بالا، درک کارشناسانه و ظرفیت خلاقانه سازندگان خود را نشان می‌دهند. از MAU Vegas 2019 رویداد انتظار می‌رود آفرینشی بسیار ارجمند، ستوده و دوست‌داشتنی باشد که کاربردی و نوآورانه است. این طراحی برنده جایزه آهنی A' Design Award بهترین رویه‌های صنعت را یکپارچه می‌کند و ویژگی‌های فنی شایسته‌ای دارد که با دانش عملی و استعداد پیوند خورده است. MAU Vegas 2019 رویداد به سبب دقتش محترم است و برای عرضه بهبودهای کیفیت زندگی که به بهتر شدن جهان کمک می‌کنند طراحی شده است.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Mobile Apps Unlocked or MAU Vegas is the world’s leading mobile apps event. It attracts the biggest brands from Silicon Valley including Spotify, Tinder, Lyft, Bumble and MailChimp to name a few. We were given the mammoth task of conceptualizing, designing and executing the entire event’s visual appearance and digital presence for this year's event. As the event tries to push boundaries in the tech space, we designed a system that could represent that through visuals.
Tags: neon, grotesque, gradient, blends, fluid, tech, mobile, typography, glitch, apps
Production Technology: The designs were conceptualised on paper and then created digitally using Adobe Illustrator and Sketch. The implementation was handled by the client on location. Houndstooth worked endlessly to provide all design collaterals in the dimensions required, which were then printed or projected at the venue.
Design Challenge: The biggest challenge was to create a design guide which can be completely scalable. The designs were printed on several different materials like cloth, canvas, vinyl etc and it was used on every digital screen as well including mobile screens, backlit screens, led panels.
Research: Online research to understand the audience and create an experience for them which will be relatable yet inspiring. We created several different options and experimented with grids, type, colours, and patterns before finalising on the finished design. We also pitched the experiments to people from various sectors to get their feedback. The final result was highly appreciated for its tangibility and uniqueness.
Inspiration: The collaterals were built using bold grotesk typography and neon colours to represent the dynamic and ever-evolving mobile tech industry. The illustrations were also inspired by Dan Flavin, the American artist known for his minimal light installations.
Project Duration: The project started in Jan 2019 and finished in April 2019, and the event took place in MGM Grand, Las Vegas in May 2019
Operation Flow: The audience interacted with the designs in several different formats such as signage, brochures, registration counters, escalators, giveaway bags, presentation screens, walkways, windows clings, etc. By using the designs everywhere the audience was completely immersed with the brand and could relate to its essence of grandiose and magnanimity.
Team Members: Shyamlee Jagtap