Leman Jewelry نام تجاری و بسته بندی by M — N Associates is a highly esteemed winner of the very prestigious 2020 جایزه نقره‌ای A' Design Award in طراحی گرافیک، تصویرسازی و ارتباطات بصری Competition Category.
نقرهگرافیک· 2020
Leman Jewelry نام تجاری و بسته بندی
Client: Leman Jewelry Vietnam
جایزه نقره‌ای A' Design Award Winner in گرافیک Category
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The Design
About Leman Jewelry نام تجاری و بسته بندی
راه حل بصری هویت جدید جواهرات Leman یک سیستم کامل جدید برای افشای احساس لوکس ، نفیس اما پیچیده و حداقل بود. لوگوی جدید با الهام از فرآیند کاری Leman ، خدمات طراحی لباس هوایی آنها ، با ساختن کلیه اشکال الماس پیرامون یک نماد ستاره یا جرقه ، ایجاد نمادی پیشرفته و همچنین تکرار جلوه جلوه الماس. در ادامه ، کلیه مواد وثیقه با جزئیات با کیفیت بالا به منظور برجسته سازی و غنی سازی لوکس بودن همه عناصر بصری برند جدید تولید شده است.
The Recognition
About the جایزه نقره‌ای A' Design Award
Leman Jewelry نام تجاری و بسته بندی برنده جایزه نقره‌ای A' Design Award است، شناختی فوق‌العاده معتبر که به طراحی‌های سطح بالای زیبا، والا و تأثیرگذار اعطا می‌شود. برندگان نقره آثاری بسیار درخشان و فوق‌العاده خلاق‌اند که تخصص، استعداد و تیزبینی برجسته طراحان خود را نشان می‌دهند. از Leman Jewelry نام تجاری و بسته بندی انتظار می‌رود اثری شگفت‌انگیز و نمونه باشد که به‌طور چشمگیری حرفه‌ای و عمیقاً نوآورانه است. این طراحی برنده جایزه نقره‌ای A' Design Award اختراعی بسیار قابل‌توجه و ستوده است که سود می‌رساند و مرزهای هنر، علم، طراحی و فناوری را پیش می‌برد. Leman Jewelry نام تجاری و بسته بندی آفرینشی است که به آن بسیار رشک برده می‌شود، خواسته‌ها را بیدار می‌کند، احساسات مثبت می‌آورد و حیرت و شگفتی برمی‌انگیزد.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- When it comes to jewelry industry, Vietnam has been known for a reputation of gold craftsmanship, trading and ignoring retail experience. However, Leman Jewelry stands out as an independent haute couture design brand, which specializes in diamonds. For years, they have been not just shaping up diamond the trading market in Vietnam, but also unlocking a completely new behavior to high-class society by their unique and sophisticated diamond jewelry and trading rarest gemstones.
- Dimensions & Packaging
- 8cm x 8cm x 10cm, 11cm x 11cm x 10cm, 21.9cm x 5.4cm x 5cm, 22cm x 28cm x 10cm.
- Tags
- leman jewelry, jewerly, visual identity, branding, blue, vietnam, saigon, diamond, gold, ho chi minh city
- Production Technology
- Sculpted embossing special blue foil for logo, shiny metal pin to attach reversed shopping carrier straps. Italian made box packaging, silver hot stamping on texture blue paper. Nickel tag logo on premium velvet jewelry box with changeable inserts could be used for rings, earrings and necklace. Italian made plastic diamond security case with high-quality plastic box. High-quality ribbon with embossed hand writing slogan. Metal shiny lock for gifting. Lacquered deep blue box for jewelry collectors, handmade in Vietnam. Silk printed scarves inspired from logo mark.
- Design Challenge
- The most challenging part was production, passing Vietnam import law and quality control, especially most of production was taking part outbound. The production was taking care very carefully to achieve what never happened before in Vietnam. For example, diamond security seal card for investment is one of the first branded one in Vietnam, high-quality like well-know GIA card, where others are still using heat pressed PP cover.
- Research
- The whole creative process is a deep investigation and researching about all aspects of jewelry and gemstone market, internationally and locally. On personal touch, in order to input brand characters and signify Leman among others, the logo crafting process was a complete reflection of Leman design process for every custom creation. The logo was a Leman collection of all diamonds have been working on so far. Beside sophisticated logo mark, all other brand materials are designed based on minimalism to maintain sustainability for the brand as well as create an environment for their creation to shine.
- Inspiration
- Starting with the most fundamental ring setting shape, the shape which holds the diamonds and glorifies its beauty, the cross setting. We called it the Leman Star, as the sparkle indicates that jewelry brand symbolism, Leman Star is also seen in the center of the letter E in the logotype. Around the Star, there are various types of diamond shapes crafted one by one asymmetrically. The logo grid system based on the inner grid of the round diamond cut, the most common diamond shape.
- Project Duration
- Started April 2018 and officially launched 01 June 2019 in Saigon, Vietnam
- Operation Flow
- Leman Jewelry first came to us with a requirement of packaging system developing and outstretching a better luxurious, unique & personal system. However, what the brand needs is a total refreshment, in order to meet up its high-standard brand spirit, including reconstructing branding system and solving packaging issue. Resulting a hit to jewelry market, level up Leman Jewelry to be the case study for new wave of business improvement, meeting international professionalism in retail experience. It makes customers more satisfied and expand their market wider locally and internationally.
- Patents
- Copyrights belong to M — N Associates, 2019.
- Team Members
- Creative Director: Duy — N
Project Manager: M — Lan
Producer : Quan Nguyen
Assistant : Anh Nguyen & Ngan Huynh - Image Credits
- Photographer : Monkey Minh
Photography Assistant : Quyen Phan
Videography : Lam Huynh
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