Tomorrow Lab طراحی فضای رویداد by Hong Kong Trade Development Council is a highly esteemed winner of the very prestigious 2020 جایزه نقره‌ای A' Design Award in طراحی رویداد و مراسم Competition Category.
نقرهرویداد· 2020
Tomorrow Lab طراحی فضای رویداد
by Hong Kong Trade Development Council
Client: Hong Kong Trade Development Council
جایزه نقره‌ای A' Design Award Winner in رویداد Category
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The Design
About Tomorrow Lab طراحی فضای رویداد
آزمایشگاه فردا یک طراحی فضای رویداد است که برای سنترستیج، یک رویداد مد که به مدت چهار روز در مرکز همایش‌ها و نمایشگاه‌های هنگ‌کنگ برگزار شد، خلق شده است. این طراحی سه فضای مشترک را دربر می‌گیرد: سرسرای ورودی، یک نمایشگاه مرکزی و یک عرصه کت‌واک در داخل سالن نمایشگاه. یک درون‌مایه آزمایشگاه صنعتی آینده‌نگر در سراسر فضا به کار رفته است. بازوهای رباتیک متحرک و ویترین‌های نوار نقاله، برندهای مد را معرفی می‌کنند. سازه‌ها به‌صورت پیش‌ساخته در خارج از محل تولید و ظرف سه روز مونتاژ شدند. مقاطع توخالی فلزی پس از رویداد بازیافت شدند و فرش‌ها زیست‌تجزیه‌پذیر بودند.
The Recognition
About the جایزه نقره‌ای A' Design Award
Tomorrow Lab طراحی فضای رویداد برنده جایزه نقره‌ای A' Design Award است، شناختی فوق‌العاده معتبر که به طراحی‌های سطح بالای زیبا، والا و تأثیرگذار اعطا می‌شود. برندگان نقره آثاری بسیار درخشان و فوق‌العاده خلاق‌اند که تخصص، استعداد و تیزبینی برجسته طراحان خود را نشان می‌دهند. از Tomorrow Lab طراحی فضای رویداد انتظار می‌رود اثری شگفت‌انگیز و نمونه باشد که به‌طور چشمگیری حرفه‌ای و عمیقاً نوآورانه است. این طراحی برنده جایزه نقره‌ای A' Design Award اختراعی بسیار قابل‌توجه و ستوده است که سود می‌رساند و مرزهای هنر، علم، طراحی و فناوری را پیش می‌برد. Tomorrow Lab طراحی فضای رویداد آفرینشی است که به آن بسیار رشک برده می‌شود، خواسته‌ها را بیدار می‌کند، احساسات مثبت می‌آورد و حیرت و شگفتی برمی‌انگیزد.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- A premium fashion event called Centrestage was held at the Hong Kong Convention and Exhibition Centre for 4 days. Housing over 220 contemporary fashion brands within a 7000m2 area. A contemporary Tomorrow Lab theme was created to uplift the ambience of the 3 communal spaces provided by the organiser. This includes the outer concourse followed by a central display and a catwalk arena located inside the exhibition hall. Besides this challenge, only 3 days were permitted for the onsite set-up.
- Dimensions & Packaging
- Due to the tight onsite production of 3 days, the design had to be prefabricated off-site and assembled quickly on site. All the backdrops were finished in digital print, while the catwalk back wall used coloured polycarbonate sheets. All structural formats were made from metal hollow sections and recycled after the event. The LED screen, pre-controlled robotic arms, lighting, audio and visual equipment were hired. All carpets were biodegradable.
- Tags
- Centrestage, Hong Kong, Fashion, Tomorrow Lab, Space, Exhibition, Fair, Contemporary, Catwalk, Sci-fi
- Production Technology
- Due to the tight 3-day onsite production, the design had to be prefabricated off-site and assembled quickly onsite. The backdrops were made with both plywood backing finished in digital print and the catwalk backwall used coloured polycarbonate sheets. All linear structural formats were made from metal hollow sections and recycled after the event. All the light emitting diode screen, pre-controlled robotic arms and audio & visual equipment were hired. Usage of biodegradable carpets were also applied.
- Design Challenge
- The challenging part was defining the design language to uplift the overall ambience. Since Centrestage is about being progressive and experimental using a series of anonymous futuristic industrial setting was apt. Much of the industrial feel of the decor is unidentifiable to let the visitors’ own imagination conclude each scene. Inside the hall’s a robotic production line is replicated to give the notion future fashion pieces could be conceptualised or collaborated by robots in future.
- Research
- The research was based on the purpose of Centrestage as a vehicle to discover the most upcoming Asian fashion talent and congregate the latest contemporary fashion brands together. A futuristic approach was adopted under the concept of Tomorrow Lab. From this, the organiser wanted to develop 3 main spaces. A visitors journey was created using design elements to form a futuristic industry lab experience as its core reference.
- Inspiration
- The Tomorrow Lab concept was inspired by Centrestage’s objective to discovers Asia’s latest upcoming fashion talents whilst bringing the most contemporary brands under one roof. A futuristic industrial laboratory theme to evoke the visitors' first impression was built at the concourse. The lab theme continued inside the exhibition hall. Real moving robotic arms were used to highlight the various fashion brands at the central display that led visitors to the open stage area.
- Project Duration
- The total duration was 3 months from initial briefing to onsite completion. The event was launched on the 5th of September 2018 and ran for 4 days. Only 3 days were allowed for the move in and onsite setup and production testing. Centrestage was located at the Hong Kong Convention and Exhibition Centre in Wan Chai, Hong Kong.
- Operation Flow
- The flow for Tomorrow Lab concept began at the concourse with various wall installations each with a futuristic industrial lab theme, a large LED screen was also installed for enhancing the first impression of the visitors. Inside the hall, a central display containing 2 conveyor belt showcases with dressed mannequins along with a series of movable robotic arms set the scene. The catwalk arena used scaffoldings, yellow metal grated seats and cladded polycarbonate to further echo the concept.
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