Yingjiagong Baijiu بسته‌بندی نوشیدنی by Wen Liu and Xianwen Wu is a highly esteemed winner of the very prestigious 2020 جایزه نقره‌ای A' Design Award in طراحی بسته‌بندی Competition Category.
نقرهبسته‌بندی· 2020
Yingjiagong Baijiu بسته‌بندی نوشیدنی
Client: Anhui Yingjiagong Jiu Co., Ltd
جایزه نقره‌ای A' Design Award Winner in بسته‌بندی Category
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- Verified Award Winner
- Verify Award Status for #89960
The Design
About Yingjiagong Baijiu بسته‌بندی نوشیدنی
بایجیو یینگجیاگونگ یک طراحی بسته‌بندی برای یک نوشیدنی الکلی تقطیرشده چینی است. شکل کوه دابیه به‌عنوان عنصر اصلی طراحی به کار رفته است. نقاشی سنتی جوهر چینی و طراحی خطی با هم ترکیب شده‌اند تا تصویر کوه را شکل دهند. سطح گسترده‌ای از فضای سفید استفاده شده و رنگ سبز، رنگ اصلی است. جعبه بیرونی از پلاستیک ساخته شده تا هزینه کاهش یابد و امکان بازیافت فراهم شود. بطری و درپوش از سرامیک با پرداخت اسپری‌شده ساخته شده‌اند. ابعاد جعبه ۱۳۶ میلی‌متر طول، ۱۱۶ میلی‌متر عرض و ۲۹۰ میلی‌متر ارتفاع است. این طراحی محیط تخمیر طبیعی کارخانه تقطیر را به نمایش می‌گذارد.
The Recognition
About the جایزه نقره‌ای A' Design Award
Yingjiagong Baijiu بسته‌بندی نوشیدنی برنده جایزه نقره‌ای A' Design Award است، شناختی فوق‌العاده معتبر که به طراحی‌های سطح بالای زیبا، والا و تأثیرگذار اعطا می‌شود. برندگان نقره آثاری بسیار درخشان و فوق‌العاده خلاق‌اند که تخصص، استعداد و تیزبینی برجسته طراحان خود را نشان می‌دهند. از Yingjiagong Baijiu بسته‌بندی نوشیدنی انتظار می‌رود اثری شگفت‌انگیز و نمونه باشد که به‌طور چشمگیری حرفه‌ای و عمیقاً نوآورانه است. این طراحی برنده جایزه نقره‌ای A' Design Award اختراعی بسیار قابل‌توجه و ستوده است که سود می‌رساند و مرزهای هنر، علم، طراحی و فناوری را پیش می‌برد. Yingjiagong Baijiu بسته‌بندی نوشیدنی آفرینشی است که به آن بسیار رشک برده می‌شود، خواسته‌ها را بیدار می‌کند، احساسات مثبت می‌آورد و حیرت و شگفتی برمی‌انگیزد.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The distillery of Yingjiagong locates in the Huoshan County of Anhui Province, an international ecological county belt at 30 degrees north latitude. The pollution-free mountain spring water in the Dabie Mountains in the nature reserve can produce a fine Baijiu. The Dabie Mountain has several natural advantages such as the ecological production area, the ecological water, the ecological raw material, the ecological fermentation, and the ecological recycling. The idea of the design is to promote the ecological and natural fermentation environment of Baijiu of Huoshan County. The design develops the product concept.
- Dimensions & Packaging
- The outside packaging box size is 136mm in length, 116mm in width and 290mm in height.
- Tags
- Technology, Style, Bottle shape design, Liangsanjiang, Sanxingdui, Cultural relic
- Production Technology
- The outside box is made of plastic for cost reduction and recycling. The bottle is made of ceramic with a spray pint. The bottle cap is also made of ceramic.
- Design Challenge
- In the early stage of the design process, the designers had not produced the combination of tradition and modernity elements of the project design style very well. So the designers have continuously improved the design expression and cost control, and then the final effect went well.
- Research
- The distillery of Yingjiagong Baijiu has an ecological and natural geographical fermentation environment with a profound cultural background. After I had researched and visited the site of the distillery of Yingjiagong then I started to design the project.
- Inspiration
- The design element uses Dabie Mountain as a creative point in this project. The distillery of Yingjiagong Baijiu is in the mountainous area. The topographical trend image of Huoshan county has inspired the design. The designers combined the mountain shape with the traditional Chinese ink painting and line expression on the design. The image of the design seems strong and full of charm. The overall colour of the design is white. The main colour tone is green with a strong Chinese calligraphy and painting feature. The design highlights the concept of Yingjiagong Baijiu the way Chinese people's sincere hospitality and the traditional Baijiu culture.
- Project Duration
- The project started in November 2018 in Shenzhen and finished in March 2019 in Shenzhen.
- Operation Flow
- he project aims to promote the natural Baijiu fermentation environment of the distillery of Yingjiagong. The distillery of Yingjiagong Baijiu places in the mountainous area of Dabie Mountain. Dabie Mountain has been used as a creative point in the design. The topographical trend map of Huoshan County also has inspired this design project. This design combines with a traditional Chinese ink painting and line expressions in the design to play a role in communication and promotion. In the later stage of design, the application of material and technology has continuously improved. The final result of the project went well.
- Team Members
- Designer Wen Liu
Designer Xianwen Wu
Designer Mao Li
Designer Weijie Kang - Image Credits
- Image #1: Creator Wen Liu, Yingjiagong Baijiu, 2019
Image #1: Creator Xianwen Wu, Yingjiagong Baijiu, 2019
Image #1: Creator Mao Li, Yingjiagong Baijiu, 2019
Image #1: Creator Weijie Kang, Yingjiagong Baijiu, 2019
Image #1: Photographer Sailin Zhang, Yingjiagong Baijiu, 2019
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