Fruit Bites بسته بندی میوه های خشک by Nour Shourbagy

Fruit Bites بسته بندی میوه های خشک by Nour Shourbagy is a highly esteemed winner of the very prestigious 2020 جایزه برنزی A' Design Award in طراحی بسته‌بندی Competition Category.

برنزبسته‌بندی· 2020

Fruit Bites بسته بندی میوه های خشک

by Nour Shourbagy

Client: Fruit Bites

جایزه برنزی A' Design Award Winner in بسته‌بندی Category

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Verified Award Winner

Verify Award Status for #93428

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Fruit Bites بسته بندی میوه های خشک

چه چیزی بهتر از یک میان وعده رایگان گناه مغذی برای بچه های شما است؟ طرح های بسته بندی Fruit Bites به منظور ترغیب بچه ها به تغییر عادت های میان وعده ای انتخاب شده اند و به جای میان وعده های ناخواسته ، میوه های خشک طبیعی را می خورند. هدف این است که بتوانیم هر والدینی را قادر به تغییر الگوی snacking فرزند خود کنیم. چالش در طراحی شخصیت هایی است که منافع میوه را منعکس می کنند که کودکان می توانند به راحتی آن را به عنوان چیزی جالب و سالم بدانند و از آن ارتباط بگیرند. انبه نقش عمده ای در سلامت پوست دارد. موز به شما در حفظ بینایی طبیعی کمک می کند. اپل برای حافظه و تمرکز شما مناسب است.

The Recognition

About the جایزه برنزی A' Design Award

Fruit Bites بسته بندی میوه های خشک برنده جایزه برنزی A' Design Award است، شناختی بسیار معتبر که به طراحی‌های برجسته‌ای اعطا می‌شود که با خلاقیت، نبوغ و زیرکی متمایز می‌شوند. برندگان برنز مصنوعاتی بسیار ماهرانه و چشمگیر خلاق‌اند که تجربه گسترده، تخیل و ابتکار طراحان خود را تأیید می‌کنند. از Fruit Bites بسته بندی میوه های خشک انتظار می‌رود شیئی بسیار ارجمند، ستوده و دوست‌داشتنی باشد که به‌طور چشمگیری حرفه‌ای و نوآورانه است. این طراحی برنده جایزه برنزی A' Design Award بهترین رویه‌ها را در هنر، علم، طراحی و فناوری در خود جمع می‌کند و به سبب توجه به جزئیات برجسته است. Fruit Bites بسته بندی میوه های خشک نیازها را زیبا برآورده می‌کند، به خواسته‌ها دست می‌زند، احساسات را مجذوب می‌سازد و کنجکاوی را برمی‌انگیزد.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Whats better than a nutritious guilt free snack for your kids. Packaging Designs for fruit bites dried fruits.The main unique feature of the packs were the character designs that were designed to attract kids and encourage them to change their snacking habits and prefer eating one hundred percent natural dried fruits rather than any other junk snacks.
The mission was to empower parents to change their kids snacking habits.
Dimensions & Packaging: Width 90 mm x 45 Depth x Height 140 mm
Tags: Design for kids, Dried Fruits, Healthy Snacks, Packaging Design, Fruit Characters
Production Technology: The packaging pouches are transparent (see through) for children to get to see the fruits inside also for the parents to make sure that the fruits are in good condition & quality.
Design Challenge: The research phase was challenging for me ; gathering data then deciding which fruit benefit to visualize in which children can easily understand and relate to as something cool and healthy.
Challenge: to design characters that reflect fruit benefits that children can relate to.
Mango: Plays a major role in skin health it gives a glow to your skin.
Banana: Helps you maintain normal vision and improves your vision at night.
Apple: Good for your memory & concentration.
Research: At first the brand's target audience were parents as they are the decision makers (buyers). Then I thought it would be more challenging yet beneficial to design for kids. Because when parents feel that the packaging design might attract their kids and encourage them to eat what's inside; they will give it a try and buy the product.
Inspiration: The inspiration behind this project was mainly the story behind the brand idea. The Founder of the brands story was my main inspiration. When she became pregnant with her first child she saw things differently. She had to take a step back. It was time for her to improve her familys eating habits. After the birth of her child their little family started to seriously live on fruit bites.
Project Duration: The project started in August 2019 in Cairo and finished in October 2019 in Cairo
Operation Flow: Fruit bites provide nutritious dried fruits to help children eat better, feel better and live better. Fruit bite's products will empower families to change their snacking habits and improve their health and lifestyle of themselves and their loved ones. The design execution was made with kids in our minds and hearts.