Logothetis بسته‌بندی مواد غذایی by Antonia Skaraki is a highly esteemed winner of the very prestigious 2021 جایزه طلایی A' Design Award in طراحی بسته‌بندی Competition Category.
طلابسته‌بندی· 2021
Logothetis بسته‌بندی مواد غذایی
Client: Logothetis
جایزه طلایی A' Design Award Winner in بسته‌بندی Category
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The Design
About Logothetis بسته‌بندی مواد غذایی
مادر طبیعت، الهام‌بخش جاودانه، به طراحی خارق‌العاده‌ای برای شیوه‌ای سنتی از انجام کار منجر می‌شود. مزرعه لوگوتتیس در زاکینتوس، یونان، ارزش‌ها و اهمیت میراث اسطوره‌ای یونان را به شیوه‌ای پویا آشکار می‌سازد. تجربه از مزرعه تا سفره با جادوی طراحی، داستان‌سرایی و برندسازی به هم می‌رسد. با هویتی کلاسیک و پاکیزه و پیچش بازیگوشانه‌ای برای مخاطبان امروز، بسته‌بندی هاله‌ای گرم به وجود می‌آورد که همه مصرف‌کنندگان را به خرید آن دعوت می‌کند!
The Recognition
About the جایزه طلایی A' Design Award
Logothetis بسته‌بندی مواد غذایی برنده جایزه طلایی A' Design Award است، شناختی بسیار معتبر که به طراحی‌های درجه یک، شگفت‌انگیز و برجسته اعطا می‌شود. برندگان طلا آفرینش‌هایی بسیار نوآورانه، دوراندیش و خیره‌کننده‌اند که نبوغ، خرد و مهارت طراحان خود را بازمی‌تابانند. از Logothetis بسته‌بندی مواد غذایی انتظار می‌رود اختراعی بسیار ستوده، روندساز و ماندگار باشد که ارزشی بی‌سابقه عرضه می‌کند. این طراحی برنده جایزه طلایی A' Design Award پروژه‌ای خیره‌کننده و ارجمند است که سود فراوان می‌رساند و مرزهای هنر، علم، طراحی و فناوری را پیش می‌برد. Logothetis بسته‌بندی مواد غذایی احساسات شدید میل را پدید می‌آورد، شور را برمی‌انگیزد، خلاقیت را تشویق می‌کند و ما را شیفته می‌سازد.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- A contemporary design for a traditional way of doing. Mother Nature unfolds some of her secrets, and the brand, Logothetis Farm in Zakynthos, Greece, offers her unique gifts to all. The farm to table experience met the magic of design and storytelling. That is how a classic and clean identity with a playful twist was created. Cute illustrations and soft pastel colours make this series easily recognizable and memorable. The packaging gives a warm, joyful aura.
- Dimensions & Packaging
- It goes without saying that the creative approach was designed to minimize processing in packaging and to facilitate recycling. All materials were uniquely sourced and meticulously chosen to enhance the experience and narrative of the stories of the products.
- Tags
- Logothetis, Organic, Bio, Packaging, Design, Storytelling, Farm, Greece, Zante, Zakynthos
- Production Technology
- Glass jars, paper boxes and metal tins.
- Design Challenge
- The most difficult creative challenge was to link all meanings in one graphic concept. At the same time, a way to share the values and importance of Zakynthos heritage, while giving the design a modern twist, had to be found.
- Research
- An extensive research was carried out for the task of creating brand concepts and the subsequent refinement of the final design version. In addition, a thorough market research was conducted in order to frame the market, the competitors and the potential buyers. In addition, mood boards were formed to better express the values and ethos of the company, and to agree on a direction and a design concept.
- Inspiration
- Do you know Mother Nature? She is to whom the care of the earth has been given. Enchanted by the stories and myths about Mother Nature, and inspired by the spontaneity of real life moments, the creatives behind this project worked towards the creation of a brand for people with a true zest for life.
After all, the term Mother Nature was first coined here, in Greece. Ancient Greeks were the first to imagine nature personified as a young woman who represents the eternal source of creation. - Project Duration
- The project began and finished in 2019 in Athens, Greece.
- Operation Flow
- The attention to detail in design and storytelling reflected the character of the products, revealing the hard work invested in each one of them, and the consumers appreciated the final packaging.
- Team Members
- Creative Director: Antonia Skaraki
Designers: Andreas Deskas, Evri Makridis, Valia Alousi
Copywriter: Sotiria Theodorou - Image Credits
- A.S. Advertising, 2019
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