Mi Watch Li Bai بسته‌بندی ساعت هوشمند by Xiaomi is a highly esteemed winner of the very prestigious 2020 جایزه نقره‌ای A' Design Award in طراحی بسته‌بندی Competition Category.
نقرهبسته‌بندی· 2020
Mi Watch Li Bai بسته‌بندی ساعت هوشمند
by Xiaomi
Client: Xiaomi
جایزه نقره‌ای A' Design Award Winner in بسته‌بندی Category
Verified Award Winner
Verify Award Status for #98596The Design
About Mi Watch Li Bai بسته‌بندی ساعت هوشمند
می واچ لی بای بسته‌بندی طراحی‌شده برای یک ساعت هوشمند است. جعبه از کاغذ ساخته شده و یک سینی خمیر کاغذ را در خود جای می‌دهد، بنابراین هیچ پلاستیکی به کار نرفته است. یک هولوگرام سه‌بعدی روی ناحیه صفحه ساعت در بسته‌بندی اعمال شده است. هنگامی که جعبه از زوایای مختلف مشاهده می‌شود، به نظر می‌رسد که موج‌های آب در حال جریان هستند. چاپ برجسته و یک جوهر ویژه، ظاهر و بافت صفحه و بند ساعت را بازآفرینی می‌کنند. ساعت به جای فرورفتگی، روی بخش برجسته‌ای از سینی قرار می‌گیرد، به طوری که ساعت به نظر شناور می‌آید. ابعاد بسته‌بندی ۲۹۵ در ۷۹ در ۴۹ میلی‌متر است.
The Recognition
About the جایزه نقره‌ای A' Design Award
Mi Watch Li Bai بسته‌بندی ساعت هوشمند برنده جایزه نقره‌ای A' Design Award است، شناختی فوق‌العاده معتبر که به طراحی‌های سطح بالای زیبا، والا و تأثیرگذار اعطا می‌شود. برندگان نقره آثاری بسیار درخشان و فوق‌العاده خلاق‌اند که تخصص، استعداد و تیزبینی برجسته طراحان خود را نشان می‌دهند. از Mi Watch Li Bai بسته‌بندی ساعت هوشمند انتظار می‌رود اثری شگفت‌انگیز و نمونه باشد که به‌طور چشمگیری حرفه‌ای و عمیقاً نوآورانه است. این طراحی برنده جایزه نقره‌ای A' Design Award اختراعی بسیار قابل‌توجه و ستوده است که سود می‌رساند و مرزهای هنر، علم، طراحی و فناوری را پیش می‌برد. Mi Watch Li Bai بسته‌بندی ساعت هوشمند آفرینشی است که به آن بسیار رشک برده می‌شود، خواسته‌ها را بیدار می‌کند، احساسات مثبت می‌آورد و حیرت و شگفتی برمی‌انگیزد.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The packaging design of Mi Watch stands out its characteristics of high technology. The 3D hologram is adopted to present a three-dimensional effect on the packaging. With different viewing angles, the flow of water ripples appears. The box employs embossed printing skills and the special printing ink that make the box feels as real as the product itself. As the watch is not sunken into the pulp tray but raising from the surface, it seems the watch is floating on the box.
- Dimensions & Packaging
- It is a plastic-free box and is made of paper, and with a paper pulp tray, the package size(L x W x H):295 x 79 x 49mm.
- Tags
- Smart watch, packaging, 3D hologram, black, technology
- Production Technology
- The dial part of the watch uses 3D hologram that shows a three-dimensional effect. The box employs embossed printing skills so that the whole dial and strap are displayed on the package. The special printing ink is used to help make the customer feel as real as touching a silicone strap.
- Design Challenge
- The packaging design of Mi Watch stands out its characteristics of high technology.
- Research
- Mi Watch is a smart device that features in all aspects, providing insights on fitness, activity, and lifestyle. It is the first smart watch to run a customized version of Wear OS, and is referred as the smartphone-on-the-wrist by Xiaomi because of its ability to make calls by eSIM technology. Mi Watch has a dedicated app store, and is equipped with a 1.78-inch square-shaped AMOLED display screen. Moreover, with a built-in battery of 570 mAh, the watch can last up to 36 hours of service life by a single charge.
- Inspiration
- Mi Watch is a smart device that features in all aspects, providing insights on fitness, activity, and lifestyle. It is the first smartwatch to run a customized version of Wear OS and is referred to as the smartphone-on-the-wrist by Xiaomi because of its ability to make calls by eSIM technology. The packaging design needs to show the high tech feeling and impress the customer by receiving the box.
- Project Duration
- December 2019 in Beijing and finished in February in Beijing, China.
- Operation Flow
- The 3D hologram is adopted to present a three-dimensional effect on the packaging. With different viewing angles, the flow of water ripples appears. The box employs embossed printing skills and the special printing ink that make the box feels as real as the product itself. As the watch is not sunken into the pulp tray but raising from the surface, it seems the watch is floating on the box.
- Patents
- Copyrights belong to Xiaomi, 2020
- Team Members
- Creative Director: Lu Chen
Graphic Designer: Jiangpeng Su
Packaging Structure Designer: Zhizhuang Song - Image Credits
- Image #1:Creative Director Lu Chen, Graphic Designer Jiangpeng Su, Photographer Yukun Han
Image #2:Creative Director Lu Chen, Graphic Designer Jiangpeng Su, Photographer Yukun Han
Image #3:Creative Director Lu Chen, Graphic Designer Jiangpeng Su, Photographer Yukun Han
Image #4:Creative Director Lu Chen, Graphic Designer Jiangpeng Su, Photographer Yukun Han
Image #5:Creative Director Lu Chen, Graphic Designer Jiangpeng Su, Photographer Yukun Han
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