Biboi Viinietiketit by Giovanni Murgia is a highly esteemed winner of the very prestigious 2021 Hopeapalkinto A' Design Award in Pakkausmuotoilu Competition Category.

HopeaPakkaukset· 2021

Biboi Viinietiketit

by Giovanni Murgia

Client: Cantine Biboi

Hopeapalkinto A' Design Award Winner in Pakkaukset Category

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Verified Award Winner

Verify Award Status for #111397

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Colors

The Design

About Biboi Viinietiketit

Innovatiivinen, epätavallinen ja huoleton muotoilu määrittelee näiden viinien identiteetin. Geometrinen kuviointi, joka on otettu 70-luvulta ja rikastuttaa sitä ikonografisilla elementeillä, jotka edustavat Sardinian alueen ominaispiirteitä. Näiden etikettien suunnittelua on tutkittu antamaan kosketusvaikutus pulloa irrotettaessa etiketin paperin ja joidenkin sen osien kohokuvioinnin ansiosta. Tavoitteena on kommunikoida raikas ja nuorekas, huoleton ja välitön muotoilu, joka sopii nuorelle yleisölle, joka etsii kiehtovaa laatuviiniä.

The Recognition

About the Hopeapalkinto A' Design Award

Biboi Viinietiketit on Hopeapalkinnon A' Design Award -voittaja, äärimmäisen arvostettu tunnustus, joka myönnetään huippuluokan, upeille ja vaikuttaville designeille. Hopeavoittajat ovat äärimmäisen loistavia ja erittäin luovia teoksia, jotka havainnollistavat suunnittelijoidensa erinomaista asiantuntemusta, lahjakkuutta ja terävyyttä. Biboi Viinietiketit:n odotetaan olevan ihana, esimerkillinen teos, joka on huomattavan ammattimainen ja syvästi innovatiivinen. Tämä Hopeapalkinnon A' Design Award -voittajadesign on erittäin merkittävä, ihailtu keksintö, joka hyödyttää taiteen, tieteen, designin ja teknologian rajojen laajentamista. Biboi Viinietiketit on laajalti kadehdittu luomus, joka herättää haluja, tuo myönteisiä tunteita ja sytyttää hämmästystä ja ihmetystä.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The concept of these labels is inspired by the design of the 70s. A mix of shapes and bright colors that highlights the geometric shapes and textures that identify the characteristic elements of these wines and the territory: the mountains, the sea and the typical Sardinian vegetation.
Dimensions & Packaging: The peculiarity of the label consists in the fact that it is a single piece that almost completely wraps the bottle. The total dimensions are 222x82 mm
Tags: wine, packaging, graphic design, label design, sardinia
Production Technology: The label was printed on special paper with a tactile feel. This characteristic gives the label a more prestigious and important role. To make the label more precious, metal sheets in gold and pink were used as well as a Braille relief on the name of the wine and on the iconographic elements.
Design Challenge: The creative challenge to create these labels was to create an unconventional design for wines from a traditional territory such as that of Sardinia. At the same time we wanted to give a light-hearted but elegant appeal to meet the expectations of a young and disengaged public.
Research: The research for this design started from the study of the graphic style typical of the 70s. Together with this, iconographic elements were inserted that represent some of the elements that characterize the territory from which these wines are born. Each label is also characterized by the representation of the initial letter of its name, obtained from the union of the geometric elements that define the design. Even the choice of naming is deliberately ironic and youthful.
Inspiration: The colors of wine and the typical traditional clothes of Sardinia. The geometric shapes and textures that recall the typical elements that identify these wines. The research started with the typical iconography of the 70s and the colorful and contrasting graphic style of these graphics. The goal is to identify these products in a fresh and decisive way to address a young wine lovers target.
Project Duration: The project is started in January 2020 and complete in April 2020 in Sassari (Sardinia, Italy). It is presented on media in April 2020 in Sorgono (Sardinia, Italy)
Operation Flow: The design of these labels is studied to give a tactile effect when the bottle is taken, thanks to the label paper and tactile processing. The goal is to communicate a fresh and youthful, light-hearted and immediate design suitable for a young audience looking for a quality wine with an intriguing appeal.
Team Members: Art direction: Giovanni Murgia
Designer: Giovanni Murgia
3D render and mockup: Giovanni Murgia
Print: Juliagraf SpA