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Have a Nice Can Elintarvikepakkaus by Kaoru Mizuno - Mother Inc.

Have a Nice Can Elintarvikepakkaus by Kaoru Mizuno - Mother Inc. is a highly esteemed winner of the very prestigious 2022 Kultapalkinto A' Design Award in Pakkausmuotoilu Competition Category.


KultaPakkaukset· 2022

Have a Nice Can Elintarvikepakkaus

by Kaoru Mizuno - Mother Inc.

Client: Irom Inc

Kultapalkinto A' Design Award Winner in Pakkaukset Category

Colors

The Design

About Have a Nice Can Elintarvikepakkaus

Have a Nice Can on pakkaussuunnittelu käsintehdylle säilykemerenelävien brändille. Valikoimaan kuuluu yksittäinen vyötepakkaus, lahjakassi kolmelle säilykepurkille sekä lahjapakkaukset kuudelle, yhdeksälle ja kahdelletoista purkille. Lahjakassin kahvassa käytetään köyttä, joka tuo mieleen kalasataman. Lahjapakkauksissa yhdistyvät aurinkoa kuvaava kirkas oranssi ja merta kuvaava sininen. Kalakuvitukset on painettu vyötteen molemmille puolille, jolloin kuvio jatkuu, kun pakkaukset asetetaan vierekkäin myymäläesillepanoa varten. Pakkauksissa käytetään ympäristöystävällistä sertifioitua paperia, ja purkit on jätetty etiketittömiksi, jotta ne on helppo kierrättää.

The Recognition

About the Kultapalkinto A' Design Award

Have a Nice Can Elintarvikepakkaus on Kultapalkinnon A' Design Award -voittaja, erittäin arvostettu tunnustus, joka myönnetään ensiluokkaisille, ihmeellisille ja erinomaisille designeille. Kultavoittajat ovat äärimmäisen innovatiivisia, visionäärisiä ja glamourisesti häikäiseviä luomuksia, jotka heijastavat suunnittelijoidensa nerokkuutta, viisautta ja taitavuutta. Have a Nice Can Elintarvikepakkaus:n odotetaan olevan korkeasti ylistetty, suuntaa näyttävä ja monumentaalinen keksintö, joka tuottaa ennennäkemätöntä arvoa. Tämä Kultapalkinnon A' Design Award -voittajadesign on näyttävä, arvostettu projekti, joka hyödyttää suuresti taiteen, tieteen, designin ja teknologian rajojen laajentamista. Have a Nice Can Elintarvikepakkaus herättää voimakasta haluamisen tunnetta, synnyttää intohimoa, rohkaisee luovuuteen ja kiehtoo meitä.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Since fish illustrations are placed in both side of package sleeve, they can be connected the patterns endlessly by arranging them side by side.
So this arrangement can be used not only for package, but also as a store display which direct the boundless sea.
Dimensions & Packaging
Environmentally friendly paper is used for the packaging.
The cans are unlabeled so that they can be easily recycled and can be directly cooked.
Tags
canned food, packaging,
Production Technology
The package consists of an individual packaging sleeve, a gift bag of 3 cans, a gift box of 6 cans, 9 cans and12 cans, and environmentally friendly paper is used for them as much as possible.
For example, a packaging sleeve and gift bag use paper made of FSC material certified, and paper of box uses the "Green Aid Paper Series," which is originally set by a Japanese paper manufacturer for the purpose of reducing the environmental burden.
Design Challenge
The appearance, paper and texture of the package that conveys the brand's high-quality ingredients and careful work.
Research
The client runs a restaurant, and the corona pandemic is affecting store sales.
We aim to regain sales by providing new services in the style of canning that suits the new lifestyle of stay home.
When the store is open, 3cans of package is available so that customers who come to the store can easily take it home, and when it is difficult to visit the store, 9 cans or 12 cans of packages can be purchased online as a gift for yourself or your friends without worrying about cans weight and infection. They are currently keeping strong sales.
Inspiration
Package design for handmade craft canning brand which is created by Japanese seafood restaurant. The handle of the gift bag uses a rope that resembles a fishing port.
The gift box is made up of bright orange (sun) and blue (sea).Since fish illustrations are placed in both side of package sleeve, they can be connected the patterns endlessly by arranging them side by side.
So this arrangement can be used as a store display which direct the boundless sea.
Project Duration
The project lasts about 1 year, designed and produced in Japan.
Operation Flow
The package consists of individual packaging sleeve, gift bag of 3 , gift box of 6, 9 and12.
A Handle of gift bag uses a rope that resembles a fishing port.
Gift boxes are made up of bright orange (sun) and blue (sea).
Can body has no decorations and labelling so that it can be used over direct heat at home or camping.
Since fish illustrations are placed in both side of package sleeve, they can be connected the patterns endlessly by arranging them side by side so they can use as a store display which direct the boundless sea.
Team Members
Kaoru Mizuno
Image Credits
MOTHER Inc.

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