The Treasure of Zbojniks Pullon etiketti by Sasha Sharavarau

The Treasure of Zbojniks Pullon etiketti by Sasha Sharavarau is a highly esteemed winner of the very prestigious 2022 Kultapalkinto A' Design Award in Pakkausmuotoilu Competition Category.

KultaPakkaukset· 2022

The Treasure of Zbojniks Pullon etiketti

by Sasha Sharavarau

Client: St. Nicolaus (client company); Zbojnicka (brand)

Kultapalkinto A' Design Award Winner in Pakkaukset Category

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Verified Award Winner

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Colors

The Design

About The Treasure of Zbojniks Pullon etiketti

The Treasure of Zbojniks on etikettisuunnittelu Zbojnicka-hedelmätisleille. Zbojnicka tarkoittaa slovakiksi Zbojnikille kuuluvaa. Zbojnikit olivat rosvoja, jotka osallistuivat maaorjuutta vastustaviin kapinoihin, ja ihmiset uskoivat heidän kätkeneen aarteita Slovakian vuorille. Etiketti esittää tisleet Zbojnikien aarteena. Yläosassa näkyy Velky Rozsutec -vuori, ja eri alueiden slovakialaiset ornamentit kehystävät suunnittelua. Kaiverrustyyliset kuvitukset on painettu kahdella värillä mattapintaiselle, pehmeän tekstuurin omaavalle kermanväriselle paperille. Tuotteen nimi on toteutettu kultaisella kohokuvioinnilla.

The Recognition

About the Kultapalkinto A' Design Award

The Treasure of Zbojniks Pullon etiketti on Kultapalkinnon A' Design Award -voittaja, erittäin arvostettu tunnustus, joka myönnetään ensiluokkaisille, ihmeellisille ja erinomaisille designeille. Kultavoittajat ovat äärimmäisen innovatiivisia, visionäärisiä ja glamourisesti häikäiseviä luomuksia, jotka heijastavat suunnittelijoidensa nerokkuutta, viisautta ja taitavuutta. The Treasure of Zbojniks Pullon etiketti:n odotetaan olevan korkeasti ylistetty, suuntaa näyttävä ja monumentaalinen keksintö, joka tuottaa ennennäkemätöntä arvoa. Tämä Kultapalkinnon A' Design Award -voittajadesign on näyttävä, arvostettu projekti, joka hyödyttää suuresti taiteen, tieteen, designin ja teknologian rajojen laajentamista. The Treasure of Zbojniks Pullon etiketti herättää voimakasta haluamisen tunnetta, synnyttää intohimoa, rohkaisee luovuuteen ja kiehtoo meitä.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Zbojnicka, in Slovak, means belonging to a Zbojnik. Zbojniks were robbers, who participated in insurgencies against serfdom, in a way, they were the Slovak Robin Hoods of the Middle Ages. People believed that they have hidden numerous treasures in the Slovak mountains. Zbojnicka distillates are the true treasure of Zbojniks - this was the main idea in design creation. Each element of the label has its significance and tells unique stories from Slovak folklore.
Dimensions & Packaging: The dimensions of the bottle are 22cm x 10 cm x 6 cm (length x width x volume). The label size is 12 cm x 8 cm.
Tags: packaging, label design, print, Slovak folk culture, illustration, engraving, fruit distillates
Production Technology: The label is printed on a glass bottle. Matte creme paper with a soft texture was chosen in order to evoke the feel of a natural and home-made product. The engraving-stylized illustrations create an impression of being transported into the past. The combination of Slovak ornaments from different regions enhances the image of a truly local, traditional product. The label is created in two colors, with only the name of the product, “Zbojnicka”, differing in terms of its colour and the printing technique. For it, gold embossing is used, which further associates the product with the treasures of Zbojniks.
Design Challenge: The challenge was to create a unique and pronounced character and mood for the brand, to make the product distinguishable from its competitors, to attract attention to the product and facilitate a dialogue between the brand and the consumers, and at the same time to preserve and convey Slovak culture and traditions.
Inspiration: People believed that Zbojniks have hidden their treasures on Velky Rozsutec mountain (this mountain is depicted at the top of the label). Traditionally, it is assumed that Zbojniks were hiding the gold stolen from the feudal lords in the mountains. But what else could be valuable for the mighty robbers? A good drink, of course, which is often valued more than any gold. The folk stories of Zbojniks - Slovak robbers - thus became the main source of inspiration for the label design.
Project Duration: The project was launched on 1.4.2020 on the Slovak off-trade market (hypermarkets, supermarkets, wines & spirits shops, etc.).
Operation Flow: The work is displayed on the off-trade market (hypermarkets, supermarkets, wines & spirits shops, etc.). Due to its unique design and the story behind it, it manages to establish a dialogue between the the brand and the consumers, and at the same time, preserve and convey Slovak culture and traditions.
Team Members: Art Director: Sasha Sharavarau (Amoth Studio)
Designer: Sasha Sharavarau (Amoth Studio)
Illustrator: Tania Sharavarava
Artworker: Robert Specian
Photography: Jose Sabino (Sabino Studio)
Client: St.Nicolaus
Image Credits: Images #1-5
Art Director: Sasha Sharavarau (Amoth Studio)
Designer: Sasha Sharavarau (Amoth Studio)
Illustrator: Tania Sharavarava
Artworker: Robert Specian
Photography: Jose Sabino (Sabino Studio)