Luckin 2.0 Tippasuodatinkahvin pakkaus by Tiger Pan is a highly esteemed winner of the very prestigious 2023 Hopeapalkinto A' Design Award in Pakkausmuotoilu Competition Category.
HopeaPakkaukset· 2023
Luckin 2.0 Tippasuodatinkahvin pakkaus
by Tiger Pan
Client: Lucky Coffee Technology (China) Co., Ltd.
Hopeapalkinto A' Design Award Winner in Pakkaukset Category
Verified Award Winner
Verify Award Status for #148015The Design
About Luckin 2.0 Tippasuodatinkahvin pakkaus
Luckin 2.0 on viidelle kahvilaadulle suunniteltu tippasuodatinkahvipakkausten sarja. Jokainen rasia on kuvitettu papujensa alkuperän mukaan, mukaan lukien Afrikka ja Kiinan Yunnan. Paikallisia kasveja ja eläimiä on piirretty luomaan luonnollinen maisema. Viisi kirkasta värimaailmaa erottavat lajikkeet toisistaan ja auttavat rasioita erottumaan myyntihyllyllä. Sommittelu on suora ja yksinkertainen, ja siinä on selkeät tuotetiedot pitkien iskulauseiden sijaan. Rasiat on valmistettu neliväripainatuksella, mattamustalla kuumafoliopainatuksella ja mattahopeisella etiketillä.
The Recognition
About the Hopeapalkinto A' Design Award
Luckin 2.0 Tippasuodatinkahvin pakkaus on Hopeapalkinnon A' Design Award -voittaja, äärimmäisen arvostettu tunnustus, joka myönnetään huippuluokan, upeille ja vaikuttaville designeille. Hopeavoittajat ovat äärimmäisen loistavia ja erittäin luovia teoksia, jotka havainnollistavat suunnittelijoidensa erinomaista asiantuntemusta, lahjakkuutta ja terävyyttä. Luckin 2.0 Tippasuodatinkahvin pakkaus:n odotetaan olevan ihana, esimerkillinen teos, joka on huomattavan ammattimainen ja syvästi innovatiivinen. Tämä Hopeapalkinnon A' Design Award -voittajadesign on erittäin merkittävä, ihailtu keksintö, joka hyödyttää taiteen, tieteen, designin ja teknologian rajojen laajentamista. Luckin 2.0 Tippasuodatinkahvin pakkaus on laajalti kadehdittu luomus, joka herättää haluja, tuo myönteisiä tunteita ja sytyttää hämmästystä ja ihmetystä.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- These 5 new packages are made from the first generation of 10 boxes of different beans. The 5 best selling ones are upgraded so as to launch a second generation. Together with a detailed illustration, the individual box is labeled with simplified information. As the consumers are mostly young, a direct and professional layout is made instead of placing lots of overhyped slogans. In all, the 5 new coffee turns out eye catching and youthful.
- Dimensions & Packaging
- Width 75mm x length 110mm x height 125mm
- Tags
- coffee, drip coffee, illustration, tropical rainforest, Tiger Pan.
- Production Technology
- Four color printing. Logo hot stamping of matte black. Matte silver label.
- Design Challenge
- How to strengthen the visual personality of the hanging ear coffee series while retaining the basic visual rules, and focusing more on the product characteristics of online consumption channels, is the problem to be solved by our new packaging.
- Research
- The home economy is gradually promoted as the main theme of current consumption, and coffee freedom can be realized at home. In addition to internal emotional communication, online packaging is more 'face'. The new 2.0 series, retain the original packaging information typesetting, to maintain the consumer's intimate sense of this product. Packaging design pays more attention to strong visual expression, 5 different coffee series, visual unity, and a strong sense of rhythm, each style is full of personality.
- Inspiration
- The new series of Luckin Drip Coffee was inspired by different coffee bean origins. There are 5 different ones with unique flavor and aromas. To bring a specific image to the consumers, we illustrated the origins of Africa, Yun Nan China, and more on the package. Local plants and animals are depicted to build up an eco friendly scene in consumers minds. 5 bright color schemes are carefully selected to ensure the products are outstanding on the display shelf.
- Project Duration
- The project lasts 2 months, designed in Shenzhen.
- Operation Flow
- Nature is mysterious, and so is the color of nature. In addition to being gorgeous, it is also permeated with life, full of vitality and breath. Different from the black, white, and gray tones of the 1.0 series packaging, the 2.0 series uses strong colors to render the picture. Different color recognition effectively distinguishes the differences between single products and further accentuates the atmosphere sense of the series products.
- Patents
- Copyrights belongs to Tiger Pan
- Team Members
- Chief Designer: Tiger Pan
Assistant Designer: Xuedan Xia
Assistant Designer: Zhiyi Jiang
Technical Support: Zhangkun Xie
Technical Support: Miaorong Lu
illustrator: Ping Yi
Project Manager: Lei Peng - Image Credits
- Tiger Pan
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
