Ecommuni Brochure Näyttelykokemuksen palvelumuotoilu by Xi Zhu is a highly esteemed winner of the very prestigious 2023 Rautapalkinto A' Design Award in Palvelumuotoilu Competition Category.
RautaPalvelut· 2023
Ecommuni Brochure Näyttelykokemuksen palvelumuotoilu
by Xi Zhu
Rautapalkinto A' Design Award Winner in Palvelut Category
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- Verified Award Winner
- Verify Award Status for #150074
The Design
About Ecommuni Brochure Näyttelykokemuksen palvelumuotoilu
Ecommuni Brochure on palvelumuotoilu, jonka avulla näyttelyvieraat voivat luoda henkilökohtaisia esitteitä. Vieraat valitsevat näyttelyesineitä koskettamalla tuotteiden vieressä olevia NFC-tarroja. Valitut kohteet kootaan digitaaliseen esitteeseen, jota voi muokata sovelluksessa, mukaan lukien asettelun muutokset, tekstit ja pienet kuvakkeet. Kansi luodaan katselureitin perusteella. Esite tulostetaan paperille vasta, kun vieras poistuu näyttelystä. Näin paperijätettä vähennetään, ja kerätty data tukee näyttelyalaa.
The Recognition
About the Rautapalkinto A' Design Award
Ecommuni Brochure Näyttelykokemuksen palvelumuotoilu on Rautapalkinnon A' Design Award -voittaja, arvostettu tunnustus, joka myönnetään hyville designeille, jotka täyttävät hyvin suunnitelluilta luomuksilta odotetut ammatilliset ja teollisuuden vaatimukset. Rautavoittajat osoittavat tekijöidensä suurta taitoa, korkeaa erikoistumista, asiantuntevaa ymmärrystä ja luovaa kapasiteettia. Ecommuni Brochure Näyttelykokemuksen palvelumuotoilu:n odotetaan olevan korkeassa arvossa pidetty, ihailtu ja rakastettu luomus, joka on käytännöllinen ja innovatiivinen. Tämä Rautapalkinnon A' Design Award -voittajadesign yhdistää alan parhaita käytäntöjä, ja sillä on pätevät tekniset ominaisuudet, jotka yhdistyvät osaamiseen ja lahjakkuuteen. Ecommuni Brochure Näyttelykokemuksen palvelumuotoilu:a arvostetaan sen perusteellisuudesta, ja se on suunniteltu tarjoamaan elämänlaadun parannuksia, jotka auttavat tekemään maailmasta paremman paikan.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- It is a sustainable service design provides better experience for visitors. In this project, visitors have changed from passive recipients of brochures to active selectors of exhibition contents. you can add your favorite exhibits to the personalized brochure through the simple NFC function and print it when leaving. The project improves the retention of the brochure, avoids the paper waste,and it provides authentic data to promote the virtuous cycle of the exhibition industry ecology.
- Dimensions & Packaging
- Service workflow design; printer design(430mm317*mm1085mm); NFC Sticker design(40mm*40mm); APP UI/UX design; Brand visual identity design: Logo, brochure, etc..
- Tags
- exhibition industry, brochure, service design, user experience design, interaction design, sustainable, communication
- Production Technology
- The NFC information input and acquisition technology used by this product is relatively mature. The inkjet printing technology and inductive binding function required by the printer can also meet the needs of high-quality, efficient and convenient exhibition printing.
- Design Challenge
- How to apply this service system to different exhibitions and create uniqueness is the difficulty of this project.
- Research
- Furniture exhibitions often attract many furniture brands and visitors. To pursue the advantage of exposure, the brand often prints excessive promotional materials and distributes them to the visitors, which not only increases the burden in the process of watching the exhibition, but also the visitors couldn’t obtain the truly interesting and useful information from the complex and massive information. Most promotional materials are piled up, forgotten and discarded, resulting in waste. This project aims to improve the personalized experience and alleviate the waste of paper publicity materials.
- Inspiration
- In recent years, exhibitions have produced a lot of waste in face of disorder commercial competition and poor visitors' experience. We hope to take the exhibition brochure as the starting point, optimize the exhibition experience while reducing waste, so that the visitors can focus on the experience of the product itself in the process of browsing, also promoting the sustainability and green development of the exhibition industry.
- Project Duration
- Launched in Hangzhou, China from January 2023, it is keeping on revising service designs according to feedback from customers’ experiences.
- Operation Flow
- Visitors can view products during the exhibition and add their favorites to their brochures through NFC technology. Personalized editing can be carried out for your own exhibition album, such as layout adjustment, label addition, emoji addition, etc. Meanwhile, personalized cover can be formed through the user's viewing route. When leaving, you can print the electronic brochure into a physical brochure
- Team Members
- Yucheng Yang
Xi Zhu
Yenan He
Yanglin Zhang
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