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Trendi Mobiilisovellus by Artur Konariev

Trendi Mobiilisovellus by Artur Konariev is a highly esteemed winner of the very prestigious 2024 Pronssipalkinto A' Design Award in Mobiilimuotoilu Competition Category.


PronssiMobiili· 2024

Trendi Mobiilisovellus

by Artur Konariev

Client: Trendi

Pronssipalkinto A' Design Award Winner in Mobiili Category

Colors

The Design

About Trendi Mobiilisovellus

Trendi keskittyy intuitiivisen ja käyttäjäystävällisen käyttökokemuksen tarjoamiseen kuluttajille ja yritysten omistajille. Puhdas, moderni ulkoasu ja helppo navigointi korostavat olennaista tietoa, kuten aukioloaikoja, arvioita ja arvosteluja. Yksi sen tärkeimmistä vahvuuksista on kyky vastata eri käyttäjäryhmien monipuolisiin tarpeisiin. Kuluttajat voivat helposti löytää ja tutustua uusiin yrityksiin, selata arvosteluja ja päättää, mihin käyttää rahansa. Toisaalta yritysten omistajat voivat esitellä tuotteitaan ja palveluitaan houkutellakseen potentiaalisia asiakkaita.

The Recognition

About the Pronssipalkinto A' Design Award

Trendi Mobiilisovellus on Pronssipalkinnon A' Design Award -voittaja, erittäin arvostettu tunnustus, joka myönnetään erinomaisille designeille, joita luonnehtivat luovuus, nerokkuus ja oveluus. Pronssivoittajat ovat runsaan taitavia ja silmiinpistävän luovia taiteellisia tuotoksia, jotka todistavat suunnittelijoidensa laajaa kokemusta, mielikuvitusta ja kekseliäisyyttä. Trendi Mobiilisovellus:n odotetaan olevan korkeassa arvossa pidetty, ihailtu ja rakastettu esine, joka on huomattavan ammattimainen ja innovatiivinen. Tämä Pronssipalkinnon A' Design Award -voittajadesign sisällyttää itseensä parhaita käytäntöjä taiteessa, tieteessä, designissa ja teknologiassa ja on erinomainen huomiollaan yksityiskohtiin. Trendi Mobiilisovellus tyydyttää upeasti tarpeita, koskettaa haluja, viehättää tunteita ja vetoaa uteliaisuuteen.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The design focuses on providing an intuitive and user-friendly experience for consumers and business owners. The design is clean, modern, and easy to navigate, showcasing relevant information such as business hours, ratings, and reviews. The key strength is its ability to balance the needs of different user groups. The design makes it easy for consumers to find and discover new businesses, read reviews, and decide where to spend their money. For business owners to showcase their products.
Dimensions & Packaging
The mobile app is created for both IOS and Android platforms and is optimized for portrait mode. It features a responsive UX/UI design for mobile devices and follows a comprehensive approach to corporate identity design. The latest geolocation technologies, Bluetooth, mobile data, and Wi-Fi, were utilized in the application to locate the nearest food establishments. Artificial intelligence employs algorithms to search for relevant businesses based on the user's preferences.
Tags
Online Review Platform, Local Business Directory, User-Generated Content, Restaurant Ratings, Business Reviews, Social Networking, Customer Feedback, Business Listings, Mobile Application, Community-driven platform
Production Technology
During the initial stages of the design process, the team utilized various ideation techniques, such as brainstorming sessions, mind mapping exercises, and interviews, to explore multiple creative ideas and identify key insights and user needs that informed the design direction. In the subsequent implementation phase, the team utilized Figma to create and refine digital prototypes, enabling them to iterate on design concepts and collaborate seamlessly with team members and stakeholders.
Design Challenge
The hardest part of the Trendi design activity was overcoming the challenge of balancing the needs of different user groups, such as business owners and consumers, while ensuring a seamless and enjoyable user experience for everyone. One obstacle encountered during the project's development was reconciling conflicting feedback from stakeholders and user groups. This required a lot of creative problem-solving and collaboration to find solutions that satisfied everyone's needs.
Research
The design research aimed at understanding user needs, preferences, and behavior toward the online review platform. The objectives were to identify the key factors influencing user engagement and loyalty towards Trendi and uncover potential pain points and areas for improvement. The insights and impacts of the research informed the design of several new features and enhancements to the platform, such as improved search algorithms, personalized recommendations, and a more streamlined UI.
Inspiration
The inspiration for Trendi's design came from a desire to create an easy-to-use, intuitive, and visually appealing platform. The design team focused on creating a clean and modern interface that made it easy to find and discover businesses, read reviews, and leave feedback. They also incorporated social elements such as user profiles, check-ins, and photo sharing to enhance community and encourage user engagement.
Project Duration
Ukraine, Kyiv, the project began in March 2022 and continues.
Operation Flow
Trendi is a platform that helps people find and review local businesses. The app is designed to be user-friendly and easy to navigate, allowing users to search for food establishments based on location, category, and other factors. Users can read reviews, view photos, leave feedback, and stream. The interaction on Trendi happens through a combination of user-generated content and technology. Users can create profiles, check-in at businesses, and leave reviews to help others make decisions.
Team Members
Lead product designer: Artur Konariev
Image Credits
https://iconscout.com/licenses#simple_license
http://unsplash.com/license

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