Luhua Xiaomo Emballage pour huile de sésame by Tiger Pan

Luhua Xiaomo Emballage pour huile de sésame by Tiger Pan is a highly esteemed winner of the very prestigious 2020 A' Design Award de Bronze in Design d'Emballage Competition Category.

BronzeEmballage· 2020

Luhua Xiaomo Emballage pour huile de sésame

by Tiger Pan

Client: Shandong Luhua Group

A' Design Award de Bronze Winner in Emballage Category

19,721

Verified Award Winner

Verify Award Status for #100810

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Luhua Xiaomo Emballage pour huile de sésame

Luhua Xiaomo est un emballage conçu pour une huile de sésame obtenue à la meule, une huile artisanale produite en petites quantités. Le contenant est une bouteille en verre cylindrique droite de 50 mm de diamètre et 210 mm de hauteur. L'étiquette adhésive enveloppe la bouteille sur 350 degrés et se présente comme un vieux journal, évoquant l'époque où les aliments étaient emballés dans du papier journal. Les caractères sont disposés verticalement, à la manière des anciennes enseignes de boutiques chinoises. L'étroit espace laissé à découvert devient une graduation en relief, semblable à celle d'une balance romaine, qui indique la quantité contenue à l'intérieur.

The Recognition

About the A' Design Award de Bronze

Luhua Xiaomo Emballage pour huile de sésame est lauréat de l'A' Design Award de Bronze, une reconnaissance hautement prestigieuse décernée à des designs remarquables qui se distinguent par leur créativité, leur ingéniosité et leur sagacité. Les lauréats Bronze sont des artefacts amplement habiles et d'une créativité frappante, qui authentifient la vaste expérience, l'imagination et l'ingéniosité de leurs concepteurs. Luhua Xiaomo Emballage pour huile de sésame est censé être un objet très estimé, admiré et chéri, remarquablement professionnel et innovant. Ce design lauréat de l'A' Design Award de Bronze intègre les meilleures pratiques de l'art, de la science, du design et de la technologie, et est excellent par son souci du détail. Luhua Xiaomo Emballage pour huile de sésame satisfait admirablement les besoins, touche les désirs, charme les sentiments et attire la curiosité.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In 1980s, we wrapped snacks and seasoning stuff with newspaper. It was a period when food was not always available yet precious. Luhua Group is the biggest sesame oil producer. Different from normal sesame oil, the grinding sesame oil is hand-making, with less output but much more fragrant.
Dimensions & Packaging: Diameter 50mm,Height 210mm, Glass Bottle with 350 degrees adhesive label.
Tags: Bottle, Sesame Oil, Luhua, Grinding Sesame Oil, High End.
Production Technology: We reshaped the bottle with glass which is quite different with the all condiments in China. People are more like holding a roll of newspaper than a bottle for its cylindrical shape.
Design Challenge: When manufactured, the label are not able to cover the bottle in 360 degree. Yet, the gap uncovered is turned into an embossed steelyard's mark, where consumers can see the amount. The production technique of this sesame oil is advanced so it is no longer neglected but emphasized in this newspaper-like layout. All characters are placed in order, complying relative laws and regulations.
Research: All Chinese condiments brand concentrated in how to improve the taste of their product but overlooked the importance of product packaging over past 4 decades. The quality of Luhua's products is undoubtedly the best in China, but the package is still outdated just like all condiments packaging in market, all bottle are exactly the same. We redesigned all information with old Chinese newspaper’s layout, so that the product name can be seen as soon as possible.
Inspiration: The bottle is minimized into a straight round one, while the label is designed into a newspaper, inspired by a childhood memory. The newspaper-wrapped bottle builds up a natural emotional connection with consumers as it reminds them of the old times and the premium quality. The layout is inspired by Chinese old signages of street shop where characters were put straight down with an attempt to convey that the brand is authentic and traceable.
Project Duration: The project was done within 2 months. The design is finished in Shenzhen, production in Laiyang City, Shandong Province.
Operation Flow: By creating the cylindrical bottle for Luhua, we have also brought forth a different choice to the condiment market in China and the neat bottle of sesame oil is now standing out from its competitors. With this widely consumed product, Luhua not only upgrades its own branding image, but also draws common people's attention to aesthetic orientation in consumption activities.
Team Members: Designer: Tiger Pan, Qian Chi
Picture Credits: Kelin Tan
Technicion: Zhangkun Xie