Nong Li Emballage de bière by China Resources Snow Breweries

Nong Li Emballage de bière by China Resources Snow Breweries is a highly esteemed winner of the very prestigious 2025 A' Design Award de Platine in Design d'Emballage Competition Category.

PlatineEmballage· 2025

Nong Li Emballage de bière

by China Resources Snow Breweries

Client: China Resources Snow Breweries

A' Design Award de Platine Winner in Emballage Category

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Verified Award Winner
Verify Award Status for #163373

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The Design

About Nong Li Emballage de bière

Nong Li est un design d'emballage de bière inspiré de la culture de Yangshao, dans la Chine ancienne. La bouteille reprend la forme du Shuang Er Ni Yu, un vase en céramique orné de motifs de salamandres, utilisé comme récipient à alcool dans cette civilisation ancienne. Le savoir-faire de la poterie noire s'allie à une forme traditionnelle en verre, la teinte sombre protégeant la bière de la lumière et des variations de température. Les motifs géométriques apportent un intérêt visuel tout en assurant une prise en main sûre. La capsule illustre les quatre étapes d'un ancien rituel chinois de toast : goûter, offrir, répondre et rendre la politesse.

The Recognition

About the A' Design Award de Platine

Nong Li Emballage de bière est lauréat de l'A' Design Award de Platine, une reconnaissance extrêmement prestigieuse décernée à des designs véritablement exceptionnels, élégants et magnifiques. Les lauréats Platine sont des merveilles de création, des témoignages des limites de la créativité intellectuelle, et démontrent le professionnalisme inégalé et le génie de leurs concepteurs. Ces designs sont censés être les œuvres les plus renommées, qui définissent l'esthétique d'une époque, contribuent au bien-être de la société et repoussent les limites de l'art, de la science, du design et de la technologie. Nong Li Emballage de bière affiche un niveau d'excellence transcendant et rend sans équivoque le monde meilleur grâce à ses caractéristiques avantageuses et précieuses. Nong Li Emballage de bière est une œuvre lauréate de l'A' Design Award de Platine qui éveille les désirs, inspire, enthousiasme, ravit et fait naître une grande joie.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Nong Li epitomizes Chinese brewing culture, enchanting from brew to packaging. It combines a recipe from the Yangshao Culture and the ancient grain fermentation technique called Nie Zao, celebrating Chinese brewing tradition. The bottle is shaped after the Shuang Er Ni Yu (salamander fish) patterned pottery vessel iconic in the Yangshao Culture. The cap is adorned with the scenes of ancient Chinese drinking etiquette. Every detail reflects the reverence and inheritance of history and culture.
Dimensions & Packaging: product dimensions, 355 mm x 355 mm x 120 mm
Tags: Beer packaging, Ancient grain fermentation, Yangshao culture, Chinese drinking etiquette, Integration of classical art
Production Technology: The bottle is a blend of black pottery craftsmanship and traditional glass form, exuding a timeless allure as if suspending the ephemeral moment in perpetuity. Its dark hue protects the beer from light and temperature fluctuations, complemented by a meticulous seal to preserve the prime flavor over time.
Design Challenge: The challenge was to distill the essence of Yangshao Culture into an accessible form, and stay attuned to modern aesthetics. To this end, this packaging integrates the silhouette of Neolithic painted pottery vessel, geometric patterns from the Yangshao Culture, and illustrations of a genteel toast ritual when hosting guests. These elements, presented in a vivid, intuitive manner, transform Nong Li into a piece of cultural art, enriching beer enjoyment with cultural value and aesthetic allure.
Research: By delving deep into the Yangshao Culture and Chinese liquor culture, this packaging design merges classical elements with modern aesthetics. This fusion giving birth to Nong Li, a product steeped in cultural depth and artistic charm. It celebrates the ancient brewing technique, while also embodying an innovative extension of contemporary drinking culture, seamlessly bridging the past with the present.
Inspiration: This packaging embodies the idea that Nong Li: Embracing Tradition and Elegance in Every Sip, aiming to promote Chinese liquor culture and drinking etiquette. The bottle deign draws on the culturally rich form and patterns of the Shuang Er Ni Yu (salamander fish) patterned pottery vessel, an iconic liquor container in the Yangshao Culture. The cap is illustrated with four steps of a genteel toast ritual in ancient China, highlighting the cultural depth and artistic value of Nong Li.
Project Duration: The design and development of Nong Li was completed in January, 2023. It was introduced the market in September of the same year.
Operation Flow: The cap is adorned with the scenes of ancient Chinese drinking etiquette, illustrating four steps of a toast ritual: taste, offer, respond, and reciprocate. Each sip becomes a journey through this drinking tradition.
The geometric patterns on the bottle add an aesthetic appeal, and secure a grip free from slipping.
Presented in a gift box alongside the traditional Gu drinking vessels, Nong Li is steeped in the echoes of antiquity, perfect for gifting friends and family or treating guests.
Team Members: Qiguang Li, Celine Zhou, Yan Yang