Birch Chaise de Bureau by Goodtone is a highly esteemed winner of the very prestigious 2025 A' Design Award de Platine in Mobilier de Bureau Competition Category.

PlatineMobilier de Bureau· 2025

Birch Chaise de Bureau

by Goodtone

A' Design Award de Platine Winner in Mobilier de Bureau Category

1,535,886
Verified Award Winner
Verify Award Status for #163625

View at A' Design Award Press Release Award Badge

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The Design

About Birch Chaise de Bureau

Birch est une chaise de bureau flexible haute performance dont le confort dorsal amélioré constitue l'élément central. Le designer utilise les courbes structurelles naturelles du corps humain comme source d'inspiration, simulant les arcs de mouvement du dos et de la colonne vertébrale pour présenter une structure à double dossier articulé, qui peut facilement gérer les mouvements du corps vers l'avant, vers l'arrière, les torsions latérales et autres, et peut aisément s'adapter à une variété de scénarios d'utilisation.

The Recognition

About the A' Design Award de Platine

Birch Chaise de Bureau est lauréat de l'A' Design Award de Platine, une reconnaissance extrêmement prestigieuse décernée à des designs véritablement exceptionnels, élégants et magnifiques. Les lauréats Platine sont des merveilles de création, des témoignages des limites de la créativité intellectuelle, et démontrent le professionnalisme inégalé et le génie de leurs concepteurs. Ces designs sont censés être les œuvres les plus renommées, qui définissent l'esthétique d'une époque, contribuent au bien-être de la société et repoussent les limites de l'art, de la science, du design et de la technologie. Birch Chaise de Bureau affiche un niveau d'excellence transcendant et rend sans équivoque le monde meilleur grâce à ses caractéristiques avantageuses et précieuses. Birch Chaise de Bureau est une œuvre lauréate de l'A' Design Award de Platine qui éveille les désirs, inspire, enthousiasme, ravit et fait naître une grande joie.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Birch is a high-performance flexible office chair with upgraded back comfort as its core. The designer uses the natural structural curves of the human body as the source of design inspiration, simulating the moving arcs of the human body's back and spine to present a linked double-back structure, which can easily handle the human body's forward, backward, side twisting and other movements, and can easily take care of a variety of usage scenarios.
Dimensions & Packaging: Width 660 mm x Depth 570-630 mm x Height 1170-1255 mm
Tags: Office Furniture, Office Chair, BIRCH, Double-back Support System
Production Technology: The integrated double-back flexible support system is the core of the Birch series. In view of the differences in individual waist physiological structures, Birch abandons the traditional structure of separated waist and back, and for the first time applies the innovative double-back linkage structure to create an integrated gliding support system, which effectively provides three-in-one support for the back, waist, and sacrum. The metal outer frame and the lightweight inner frame are equipped with dual mechanism functions of adaptive dynamic adjustment and back locking respectively. The lumbar support area can switch between dynamic and static states according to the user's sitting posture preferences, close to the body curve, relieve the pressure caused by sitting for a long time, and bring a relaxing experience close to "zero gravity".
Design Challenge: In terms of functional innovation, the Birch series simulates the active arc of the human back and spine to present a linked double-back structure, which can bear the body's forward leaning, backward leaning, side twisting and other movements, and can easily take care of a variety of usage scenarios. In terms of operational convenience, the function control keys are concentrated below the 3D armrest surface, which is more convenient and can be freely switched to different comfort states without bending over. In terms of appearance, the Birch series chair back support frame is made of one-piece aluminum alloy, which is light and strong. The side streamlines reflect the unique color, with a cool and high-end temperament. The full mesh material adds a sense of perspective beauty. The interweaving and collision of different elements convey the brand's unique aesthetic style in strength and elegance, fortitude and softness.
Research: For the beginning, Goodtone hoped to create an ergonomic chair that focused on improving the flexibility and comfort of the chair back. Therefore, we have been cooperating with the ITO Design for three years. In response to the pain points of lumbar support, we proposed a double-back flexible support system. Through the dual mechanisms of adaptive dynamic adjustment and back locking, Birch can offer customized comfortable lumbar support for users. In appearance, the Birch double-back structure consists of a metal chair back outer frame and a conventional inner frame. With a slim line profile, the chair body shape has a more modern and technological feel. High performance, higher-level comfort and aesthetics complement each other to form the new Birch.
Inspiration: Starting from the first design draft, our goal was to break the impression of the traditional mesh chair with a separate waist and back by innovating the structural function of the chair back. We hope to ensure that the user's back is fully supported without affecting the high-end one-piece appearance and texture they expect.
Project Duration: Birch was developed by Goodtone and ITO Design over a three-year period. The product appearance and functional structure design process was carried out in Germany, and the parts procurement and assembly process was completed in Goodtone‘s factory, Foshan, China. In March 2024, Birch made its first public appearance at CIFF, Guangzhou.
Operation Flow: Based on the BOCK core wire-controlled mechanism, Birch is not only equipped with seat height adjustment, seat cushion depth adjustment, three-level tilt angle locking, 3D armrests, but also quick tilt strength adjustment and chair back height adjustment. On the lower right side of the 3D armrest, the user can adjust the seat height by using the function key in coordination with the body's standing or sitting movements when in a normal sitting position. At the appropriate height, the user's feet should rest flat on the floor. When performing tasks or taking a short break, the user can lock the reclining angle of the chair back to maintain a fixed posture by using the function key on the lower left side of the 3D armrest. When users of different strengths exert different forces on the back of the chair, they can quickly control the resistance they feel when they lean back through the knob on the lower right side of the seat cushion. The lower left side of the seat cushion is equipped with a function key for adjusting the cushion forward and backward, allowing users of different heights to enjoy sufficient leg support.
Patents: Patented.
Patent No 8185576.
Patent Holder: Guangdong JE Furniture Co.,Ltd
Year: 2023
Jurisdiction: China
Team Members: Designer: Cyrille Charier
Designer Team: ITO Design
Product Manger: Zuck Zhu
Product Manger: Aaron Peng
Image Credits: Image #1-5: Photographer He Jiasheng