Xijiu Matured Liquor Emballage de spiritueux by Chengdu Times Fashion Art Design Co., Ltd

Xijiu Matured Liquor Emballage de spiritueux by Chengdu Times Fashion Art Design Co., Ltd is a highly esteemed winner of the very prestigious 2025 A' Design Award de Platine in Design d'Emballage Competition Category.

PlatineEmballage· 2025

Xijiu Matured Liquor Emballage de spiritueux

by Chengdu Times Fashion Art Design Co., Ltd

Client: Guizhou Xijiu Co..ltd

A' Design Award de Platine Winner in Emballage Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About Xijiu Matured Liquor Emballage de spiritueux

Xijiu Matured Liquor est un projet d'emballage conçu pour une gamme d'alcools chinois. La bouteille conserve la silhouette de tambour emblématique de la marque et s'inspire de la forme circulaire d'une pièce conservée au Musée du Palais, une forme associée à la plénitude et à l'harmonie dans la culture traditionnelle chinoise. Les mentions de vieillissement de 15 et 30 ans sont gravées au laser sous la forme de rubans fluides. Le bouchon adopte une forme auspicieuse à quatre faces et s'ouvre et se referme avec fluidité. À l'intérieur, une illustration originale de style gravure sur bois représente les paysages qui bordent la rivière Chishui ainsi que les ingrédients de la distillation. L'étui extérieur est facile à transporter et à ranger.

The Recognition

About the A' Design Award de Platine

Xijiu Matured Liquor Emballage de spiritueux est lauréat de l'A' Design Award de Platine, une reconnaissance extrêmement prestigieuse décernée à des designs véritablement exceptionnels, élégants et magnifiques. Les lauréats Platine sont des merveilles de création, des témoignages des limites de la créativité intellectuelle, et démontrent le professionnalisme inégalé et le génie de leurs concepteurs. Ces designs sont censés être les œuvres les plus renommées, qui définissent l'esthétique d'une époque, contribuent au bien-être de la société et repoussent les limites de l'art, de la science, du design et de la technologie. Xijiu Matured Liquor Emballage de spiritueux affiche un niveau d'excellence transcendant et rend sans équivoque le monde meilleur grâce à ses caractéristiques avantageuses et précieuses. Xijiu Matured Liquor Emballage de spiritueux est une œuvre lauréate de l'A' Design Award de Platine qui éveille les désirs, inspire, enthousiasme, ravit et fait naître une grande joie.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The packaging for Xijiu Matured Liquor Series fuses cultural exploration and aesthetic innovation. It integrates the symbolic essence of the circle in traditional Chinese culture, reflecting the profound heritage of Xijiu and the high quality of the matured liquor. By combining classical aesthetics with modern tastes, the packaging brims with new life in the modern era while retaining the classic bottle shape of Xijiu. It stands as an artwork rich with cultural heritage and heartfelt emotions.
Dimensions & Packaging: 150mm*50mm*180mm
Tags: Chinese Liquor Packaging, Bottle Shaped like a Drum, Collections in the Palace Museum, Original Illustration, Traditional Chinese Culture
Production Technology: - The laser engraved age statements of 15 and 30 years resemble fluttering ribbons, paying homage to the refined tradition of literati enjoying liquor and composing poetry by a winding stream. Their fluid lines connect visual experiences with olfactory senses of rich liquor aroma.
- Inside, the original illustration in a woodcut style combines profound Chinese culture with the landscape along the Chishui River and premium ingredients, reflecting the sophistication and heritage of liquor brewing.
Design Challenge: The challenge lies in reflecting the symbolism of the circle, and distilling key liquor age details into a design that emotionally resonates with consumers and conveys the uniqueness of the liquor. This design draws on the collections in the Palace Museum, adopts the classic bottle shape of Xijiu, highlights age statements, and features an illustration symbolizing inheritance from ancient times to the present. These elements reflect profound brewing heritage of Xijiu and its progressive spirit.
Research: The design team delved into the symbolic meaning of the circle in traditional Chinese culture, and integrated this cultural element with the unique characteristics of Xijiu and its matured liquor. The result is an innovative packaging design that harmonizes classical aesthetics with modern tastes. This ingenious fusion injects a distinctive aesthetic appeal and cultural significance into the product, while also fostering stronger brand identification and loyalty among consumers.
Inspiration: The bottle shape is inspired by an esteemed piece from the Palace Museum, whose circular form symbolizes completeness and harmony. This cultural imagery is complemented by the motifs favored in traditional culture, such as mountains, rising sun, scrolls, and ribbons, all converging into a visual identity of Chinese culture. This approach presents the classic drum silhouette of Xijiu, which conveys the preciousness of the matured liquor and embodies the wishes for fulfillment in life and career.
Project Duration: This project started in Chengdu in March, 2024, and it was completed there in May, 2024.
Operation Flow: User experience is a top priority. Inspired by a revered relic in the Palace Museum, the cap features a four sided, auspicious shape called Sihe Ruyi in Chinese. This symbolizes the perfect alignment of time, place, craftsmanship, and harmony among people. And the cap opens and closes smoothly for ease of use.
The outer box is designed for portability and easy storage. Its structure simplifies opening and ensure a secure closure, keeping the product intact during transportation and display.
Team Members: Xiaohu Feng
Xian Huo
Lei Wang