Co Ba Coffee Emballage de café by My Linh Mac

Co Ba Coffee Emballage de café by My Linh Mac is a highly esteemed winner of the very prestigious 2020 A' Design Award de Bronze in Design d'Emballage Competition Category.

BronzeEmballage· 2020

Co Ba Coffee Emballage de café

by My Linh Mac

Client: Mmac

A' Design Award de Bronze Winner in Emballage Category

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Verified Award Winner

Verify Award Status for #100984

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Colors

The Design

About Co Ba Coffee Emballage de café

Co Ba Coffee est un projet d'emballage conçu pour une marque de café vietnamienne. Le packaging met en valeur le café aux œufs, une boisson traditionnelle du Vietnam encore peu connue à l'étranger. Le logo s'inspire d'un portrait minimaliste de la fondatrice. Le nom de la marque provient d'un terme vietnamien désignant une tante et évoque les liens familiaux ainsi que la vie communautaire. Les couleurs sont empruntées aux paysages agricoles où sont cultivés les grains de café. Du papier recyclable et du polyester sont utilisés pour les sachets et la papeterie. Ce design contemporain s'adresse aux amateurs de café toujours en mouvement.

The Recognition

About the A' Design Award de Bronze

Co Ba Coffee Emballage de café est lauréat de l'A' Design Award de Bronze, une reconnaissance hautement prestigieuse décernée à des designs remarquables qui se distinguent par leur créativité, leur ingéniosité et leur sagacité. Les lauréats Bronze sont des artefacts amplement habiles et d'une créativité frappante, qui authentifient la vaste expérience, l'imagination et l'ingéniosité de leurs concepteurs. Co Ba Coffee Emballage de café est censé être un objet très estimé, admiré et chéri, remarquablement professionnel et innovant. Ce design lauréat de l'A' Design Award de Bronze intègre les meilleures pratiques de l'art, de la science, du design et de la technologie, et est excellent par son souci du détail. Co Ba Coffee Emballage de café satisfait admirablement les besoins, touche les désirs, charme les sentiments et attire la curiosité.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Co Ba Coffee is a new coffee start-up by Ms. Huong also known as Co Ba from Hoi An. Co Ba wants to introduce Vietnamese food and coffee culture to the world. Co Ba wants to highlight the identity and creativity with unique caffeinated beverages that break from French colonization coffee traditions. The goal is to introduce the authentic and unique egg coffee, part of Vietnamese culture for decades, but still very new to the rest of world's food map.
Dimensions & Packaging: Coffee Pouch Dimension: 3/8" x 2 1/2" x 13" inches
Tags: graphic design, visual communication, coffee brand, packaging design, stationery design, illustration
Production Technology: Stationaries and product packaging with recyclable paper and polyester.
Design Challenge: As the client is from and locates in Hoi An, Vietnam and the designer is based in Chicago, online, cyber communication was quite challenging due to the different time zone.
Research: Methodology: One-on-one consultation with client, historical research on Vietnamese food evolve through colonization, collect visual data such as images of Vietnam's landscape that tell local folk culture and stories, online marketing.
Objective: To establish an attractive coffee brand to consumers of all ages.
Inspiration: The logo design is based on a minimalist image of Ms. Huong. We used Co Ba a Vietnamese term for the second aunt in a Vietnamese family, as our brand name to symbolize the nostalgia of family bonds, cultural and community cohesion. The brand has a strong identity reinforced through package design as the packaging incorporated colors from the Vietnamese agricultural landscape where the coffee beans are cultivated.
Project Duration: October 2019- Jan 2020, Chicago, IL, USA
Operation Flow: The appeal of the design is a modern packaging integrated with the bold, flavorful coffee that is meant to attract coffee drinkers on-the-go such as teenagers and young adult, who also the brand's main consumer target.
Patents: copyrights belong to My Linh Mac, 2020
Team Members: Graphic Design & Illustration by My Linh Mac