Exhibition Center of Nam Kwong Building Centre d'exposition by Muchuan Xu, Guanbao Ye and Qijun Lu is a highly esteemed winner of the very prestigious 2020 A' Design Award d'Argent in Design d'Intérieur Competition Category.
ArgentIntérieur· 2020
Exhibition Center of Nam Kwong Building Centre d'exposition
by Muchuan Xu, Guanbao Ye and Qijun Lu
Client: Guangzhou Vantree Design Co.,Ltd.
A' Design Award d'Argent Winner in Intérieur Category
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- Verified Award Winner
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The Design
About Exhibition Center of Nam Kwong Building Centre d'exposition
Le centre d'exposition de l'immeuble Nam Kwong est un projet d'architecture d'intérieur conçu pour un espace d'exposition immobilière à Zhuhai. D'une superficie d'environ 950 mètres carrés, l'espace comprend une maquette sur table de sable, une zone de négociation et un accueil VIP. Les tonalités bleu-gris, le placage à motif de chêne gris et les teintes métalliques bronze se conjuguent à travers des textures et des matériaux variés. Des plantes forestières s'insèrent entre des lignes en acier inoxydable noir. Le projet s'inspire de l'idée d'une forêt verticale. L'intention est d'offrir un lieu paisible et verdoyant au cœur d'une ville trépidante.
The Recognition
About the A' Design Award d'Argent
Exhibition Center of Nam Kwong Building Centre d'exposition est lauréat de l'A' Design Award d'Argent, une reconnaissance énormément prestigieuse décernée à des designs haut de gamme, superbes et impressionnants. Les lauréats Argent sont des œuvres tout à fait brillantes et extrêmement créatives qui illustrent l'expertise, le talent et la perspicacité remarquables de leurs concepteurs. Exhibition Center of Nam Kwong Building Centre d'exposition est censé être une œuvre merveilleuse, une vitrine de savoir-faire, remarquablement professionnelle et profondément innovante. Ce design lauréat de l'A' Design Award d'Argent est une invention très notable et admirée, qui sert l'art, la science, le design et la technologie et en repousse les limites. Exhibition Center of Nam Kwong Building Centre d'exposition est une création très enviée qui éveille les désirs, apporte des sentiments positifs et suscite émerveillement et étonnement.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The design tries to explore culture and aesthetics through the exhibition center of Hengqin Nam Kwong building in Zhuhai, and pursues the beauty of green aesthetics while pursuing the business experience of modern complex urban. Interior style, based on the experience of culture and memory’s nature atmosphere, connect personality with dynamic decoration and set up interesting space with proactive quality.
- Dimensions & Packaging
- About 950 square meter.
- Tags
- Vertical forest, Vitality, Environmentally-friendly
- Production Technology
- Blue grey, grey oak pattern veneer and bronze metallic color interweave with different textures and materials. A number of forest plants intersperse with black stainless steel lines, and the materials and colors are transitional and connected with each other. Through different textures and colors, the memory is gradually implanted between conflict and softness.
- Design Challenge
- Through the design of continuous thinking hotel residence and repeated deliberation, it responds to the memory with the color inspiration brought by the nature and the texture brought by the bronze metal, and intersperses it into every detail of the 'cultural memory of vertical forest'. Memory is the continuation of color, the extension of texture and the bond of heart. It is only for the purpose of creating the impressive 'cultural memory of vertical forest'.
- Research
- Relaxed and comfortable negotiation area is built for business negotiation, and also for the quiet place in the hustle and bustle urban city. Blue grey, grey oak pattern veneer and bronze metallic color interweave with different textures and materials. A number of forest plants intersperse with black stainless steel lines, and the materials and colors are transitional and connected with each other. Through different textures and colors, the memory is gradually implanted between conflict and softness. Metal texture runs through every corner of the space, just like 'forest cultural memory' around.
- Inspiration
- At the beginning, exhibition center fully considers the cultural and historical precipitation and the memory of the vertical forest, presenting an elegant indifference metropolitan style. The atmosphere is dominated by bronze metallic color and cold tones. The different levels tranquility, which is embellished by art dynamics, to be meticulously designed to implement the overall space with an atmosphere of modern urban and environmentally-friendly aesthetics.
- Project Duration
- The project started in August 2018 and finished in September 2019 in Zhuhai
- Operation Flow
- When customers come to the exhibition center, they can follow the sales staff to check the Nam Kwong project in the sand table, or they can enjoy it in the negotiation area or VIP reception.
- Patents
- Copyrights belong to Vantree Design
- Team Members
- Muchuan Xu
Guanbao Ye
Qijun Lu
Xiaofeng Li
Weicong Lei
Zebiao Lin
Guanghui Chen - Image Credits
- Photographer:Zhouxi Lin
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