Problue Annual Posters Affiche by JBBC Branding Consultancy

Problue Annual Posters Affiche by JBBC Branding Consultancy is a highly esteemed winner of the very prestigious 2020 A' Design Award d'Argent in Photographie Competition Category.

ArgentPhotographie· 2020

Problue Annual Posters Affiche

by JBBC Branding Consultancy

Client: JBBC Branding Consultancy

A' Design Award d'Argent Winner in Photographie Category

31,450
Verified Award Winner
Verify Award Status for #101059

View at A' Design Award Press Release Award Badge

Colors

The Design

About Problue Annual Posters Affiche

Problue Annual Posters est une série d'affiches imprimées créée pour une marque de plongée. Chaque affiche présente un mannequin portant à la fois une tenue urbaine élégante et une combinaison de plongée, rendant ainsi visible le passage de la vie quotidienne à la plongée. Le bleu gris est attribué au personnage masculin pour en souligner l'élégance, tandis que le rouge est réservé au personnage féminin. Les palmes camouflage évoquent le mouvement de la vie urbaine. Les contrastes sont agencés à dessein : la vitesse et l'immobilité, le vêtement de tous les jours et la combinaison de plongée, la douceur et la netteté. Chaque affiche mesure 420 sur 594 millimètres.

The Recognition

About the A' Design Award d'Argent

Problue Annual Posters Affiche est lauréat de l'A' Design Award d'Argent, une reconnaissance énormément prestigieuse décernée à des designs haut de gamme, superbes et impressionnants. Les lauréats Argent sont des œuvres tout à fait brillantes et extrêmement créatives qui illustrent l'expertise, le talent et la perspicacité remarquables de leurs concepteurs. Problue Annual Posters Affiche est censé être une œuvre merveilleuse, une vitrine de savoir-faire, remarquablement professionnelle et profondément innovante. Ce design lauréat de l'A' Design Award d'Argent est une invention très notable et admirée, qui sert l'art, la science, le design et la technologie et en repousse les limites. Problue Annual Posters Affiche est une création très enviée qui éveille les désirs, apporte des sentiments positifs et suscite émerveillement et étonnement.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The design was to show people the combination of fashion and diving, and the concept of easy merge of diving life and daily life.
Dimensions & Packaging: W 420mm x H 594mm
Tags: Diving, City Life, Active, Fashion, Transition, Problue, Hero
Production Technology: Clothes in style and diving suit coexisted on the same model and look harmoniously together, but the contrast was where the creativity is. As the brand colors, gray blue was applied to gentlemen for elegance and the red was to the lady for charming. Both showed strongly the mix of sporty and stylish. The camouflage fins emphasize the fact we all live in the urban jungle full of movement. Different creativity happened in the same picture with contrast but vague lines between to make stronger visual experience, for example, fast and still, daily wear and diving suit, smooth and sharp, hero look and elegance. The last, scarf in the air with shape of dolphin (part of the brand identity) and the newspaper moved like jellyfish gave the hint in the ocean.
Design Challenge: The main challenge was to keep the perfect ratio of all contrast part, for example, fast and still, daily wear and diving suit, smooth and sharp, hero look and elegance.
Research: JBBC made many interviews with coaches and divers. Design team realized the fact that more divers share the same attitude and care about fashion even under the sea, especially for younger and starter divers.
Inspiration: The inspiration came from the quote of an enthusiastic diver. “I love diving so much. It's part of my life already. The city is the environment where I make a living and under the sea is the place where I feel I live, and there is just an instant between. I am who I am with the same attitude to live actively with style. Fashion means a lot to me even under the sea."
Project Duration: The project started in June 2019 and finished in Nov 2019 in Taiwan.
Operation Flow: Design team was trying to make the mix of city and the ocean and kept the best balance between sporty and fashion, movement and hero look, city and ocean, clothes in style and diving suit.
Patents: Copyrights belong to Jblossom Branding Consultancy Co., Ltd, 2019.
Team Members: Designer: Huiyu Zhuang
Director: Jiunguo Yu
Image Credits: Jblossom Branding Consultancy Co., Ltd