Daikure Brand Identity Affiche by JBBC Branding Consultancy is a highly esteemed winner of the very prestigious 2020 A' Design Award de Bronze in Publicité Competition Category.
BronzePublicité· 2020
Daikure Brand Identity Affiche
Client: JBBC Branding Consultancy
A' Design Award de Bronze Winner in Publicité Category
Verified Award Winner
Verify Award Status for #101065The Design
About Daikure Brand Identity Affiche
Daikure Brand Identity est une série d'affiches créée pour une entreprise manufacturière japonaise du secteur de l'industrie lourde. De véritables employés de l'entreprise y figurent comme modèles. Des regards clairs et assurés expriment la concentration et le savoir-faire artisanal. La posture des modèles traduit l'audace inhérente à la profession. Les expressions du visage évoquent une longue expérience et la fiabilité. Le contraste entre la lumière vive et le bleu profond soutient les valeurs de la marque : professionnalisme, souci du détail et maîtrise artisanale. Les images sont conçues pour transmettre une énergie forte et solide.
The Recognition
About the A' Design Award de Bronze
Daikure Brand Identity Affiche est lauréat de l'A' Design Award de Bronze, une reconnaissance hautement prestigieuse décernée à des designs remarquables qui se distinguent par leur créativité, leur ingéniosité et leur sagacité. Les lauréats Bronze sont des artefacts amplement habiles et d'une créativité frappante, qui authentifient la vaste expérience, l'imagination et l'ingéniosité de leurs concepteurs. Daikure Brand Identity Affiche est censé être un objet très estimé, admiré et chéri, remarquablement professionnel et innovant. Ce design lauréat de l'A' Design Award de Bronze intègre les meilleures pratiques de l'art, de la science, du design et de la technologie, et est excellent par son souci du détail. Daikure Brand Identity Affiche satisfait admirablement les besoins, touche les désirs, charme les sentiments et attire la curiosité.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The posters expressed the craftsman attitude from Japanese culture and show Japanese heritage attitude, innovation for high technology and superb performance and amazing welding technique.
- Tags
- Daikure, Manufacturing, Poster, Japan, JBBC
- Production Technology
- The clear and steadfast eyes expressed the attitude of focus and craftsmanship, and posture of models expressed the breakthrough and boldness in profession. In addition, the facial expression showed the experience from old heritage regarded as trustworthy and depended. Contrast of the light arrangement and dark blue were in consistent with the brand values as professional, detail-oriented and craftsmanship. The picture was designed to reveal with strong and solid energy.
- Design Challenge
- One challenge was to take perfect shot with these two gentleman who were real staffs in Daikure but they did wonderful job. The other challenge was to show the craftsmanship and welding technique in the same design.
- Research
- Jbbc conducted many deep interviews with employees and clients of Daikure in Japan. The design concept was developed from the feedback from both parties.
- Inspiration
- "Though people may regard us as old school, for the past 60 years, this is the way we work, insisting in every detail and making every machinery product as the only handmade craft piece in the world. The attitude is in our blood as a Japanese and that's the reason why we can keep Daikure in the position as one of the world leading company in this category" said by Chief Officer of Operation in Daikure.
- Patents
- Copyrights belong to Jblossom Branding Consultancy Co., Ltd., 2019
- Image Credits
- Jblossom Branding Consultancy Co., Ltd
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