Ugly Monster Emballage de glace à l'eau by JBBC Branding Consultancy is a highly esteemed winner of the very prestigious 2020 A' Design Award de Bronze in Design d'Emballage Competition Category.
BronzeEmballage· 2020
Ugly Monster Emballage de glace à l'eau
Client: JBBC Branding Consultancy
A' Design Award de Bronze Winner in Emballage Category
Verified Award Winner
Verify Award Status for #101073The Design
About Ugly Monster Emballage de glace à l'eau
Ugly Monster est l'emballage d'une glace à l'eau fabriquée à Taïwan. Le design met en scène un personnage vert à la surface rugueuse, inspiré de la goyave, un fruit cultivé dans la commune de Yanchao. Le vert fluorescent confère au personnage une allure positive et pleine de vitalité. Le corps et les jambes présentent des proportions déséquilibrées et le personnage n'a pas de mains, ce qui rend sa silhouette amusante. L'emballage mesure 70 mm de largeur, 195 mm de longueur et 20 mm de hauteur. L'objectif est de promouvoir le produit tout en attirant l'attention sur cette petite ville et sur ses agriculteurs.
The Recognition
About the A' Design Award de Bronze
Ugly Monster Emballage de glace à l'eau est lauréat de l'A' Design Award de Bronze, une reconnaissance hautement prestigieuse décernée à des designs remarquables qui se distinguent par leur créativité, leur ingéniosité et leur sagacité. Les lauréats Bronze sont des artefacts amplement habiles et d'une créativité frappante, qui authentifient la vaste expérience, l'imagination et l'ingéniosité de leurs concepteurs. Ugly Monster Emballage de glace à l'eau est censé être un objet très estimé, admiré et chéri, remarquablement professionnel et innovant. Ce design lauréat de l'A' Design Award de Bronze intègre les meilleures pratiques de l'art, de la science, du design et de la technologie, et est excellent par son souci du détail. Ugly Monster Emballage de glace à l'eau satisfait admirablement les besoins, touche les désirs, charme les sentiments et attire la curiosité.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The package was designed not only to promote the merchandise but also call attention from public to the small town with majority of elder farmers. The goal of the design was to create pleasure and fun image for Yanchao. The popsicle product launched allover Taiwan and reported by different press in 2019.
- Dimensions & Packaging
- Width 70mm x Length 195mm x Height 20mm
- Tags
- Guava, Farmers, Popsicle, Food, Ugly Monster
- Production Technology
- "Ugly Monster" is a very authentic character with the green color and rugged surface, inspired by guava, a local fruit in Taiwan. "Ugly Monster" is full of excitement and energy to show itself to the world, as the metaphor that farmers did hard work for the best quality and expected more people to notice. Fluorescent green granted the character feeling of positive energy, authenticity and amazement. Unbalanced ratio between body and legs, and two legs without hands, aligned with characteristics of Ugly Monster as funny and furious.
- Inspiration
- As part of university social responsibility project in Taiwan, ugly monster was created as a hilarious and sweet character with a big heart and bravery born from the bare land full of lime dust. The idea was inspired by a small town in Taiwan, Yanchao and the fruit, grava which Yamchao is famous for.
- Project Duration
- The project started in June 2019 and finished in December 2019 in Taiwan.
- Operation Flow
- The design team aimed to create a fun way as the bridge between young people and tradition culture of a small town.
- Patents
- Copyrights belong to Jblossom Branding Consultancy Co., Ltd., 2019.
- Team Members
- Designer: Huiyu Zhuang
Director: Jiunguo Yu - Image Credits
- Jblossom Branding Consultancy Co., Ltd.
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
