Moutai Emballage de spiritueux by Yu Kai Liu is a highly esteemed winner of the very prestigious 2020 A' Design Award de Bronze in Design d'Emballage Competition Category.
BronzeEmballage· 2020
Moutai Emballage de spiritueux
by Yu Kai Liu
Client: Shenzhen yoto Packaging Technology Co.,Ltd.
A' Design Award de Bronze Winner in Emballage Category
Verified Award Winner
Verify Award Status for #101364The Design
About Moutai Emballage de spiritueux
Moutai est un projet de conception d'emballage destiné à un baijiu, alcool traditionnel chinois. Le coffret est le premier à appliquer à une structure d'emballage le principe du motif changeant par carte coulissante. Lorsque l'on tire sur la carte, l'illustration imprimée se transforme, révélant les douze animaux du zodiaque chinois et des figures mythologiques réunis pour un banquet dans la ville de Maotai. Les illustrations puisent dans la culture et l'esthétique traditionnelles chinoises. La bouteille est réalisée selon une technologie céramique. Un papier gaufré en relief à basse température est employé afin de restituer fidèlement les motifs. Le coffret mesure 140 sur 125 sur 300 millimètres.
The Recognition
About the A' Design Award de Bronze
Moutai Emballage de spiritueux est lauréat de l'A' Design Award de Bronze, une reconnaissance hautement prestigieuse décernée à des designs remarquables qui se distinguent par leur créativité, leur ingéniosité et leur sagacité. Les lauréats Bronze sont des artefacts amplement habiles et d'une créativité frappante, qui authentifient la vaste expérience, l'imagination et l'ingéniosité de leurs concepteurs. Moutai Emballage de spiritueux est censé être un objet très estimé, admiré et chéri, remarquablement professionnel et innovant. Ce design lauréat de l'A' Design Award de Bronze intègre les meilleures pratiques de l'art, de la science, du design et de la technologie, et est excellent par son souci du détail. Moutai Emballage de spiritueux satisfait admirablement les besoins, touche les désirs, charme les sentiments et attire la curiosité.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The packing box skillfully uses the pull change pattern principle to combine the pattern, breaks the conventional packaging, can change the fairy pattern, and expounds the fairy trace of Maotai wine more vividly. Unique illustration style and different shapes of the zodiac gathered in Maotai Town, opened a grand feast.
- Dimensions & Packaging
- Box size:140（ mm）X125（ mm）X300（ mm）
Ceramic bottle capacity:500ml
Bottle height diameter - Tags
- maotai, baijiu, illustration, zodiac, packaging design
- Production Technology
- It is the first to apply the principle of drawing and changing card in the box shape of packaging. Ceramic technology is an important embodiment of Chinese art. Three-dimensional low-temperature embossed paper can better reflect the pattern fidelity.
- Design Challenge
- The relationship between the zodiac and Maotai,How to apply the changing pattern of drawing to the packing box
- Research
- Create a new moutai twelve zodiac wine, after thinking about how the twelve zodiac, make the grand scene. Illustrator is a kind of test, through a variety of ways to try, the final formation of the current style of illustration. Packaging box is the principle that changes a design from an Angle, let a person have a kind of immersive feeling. The design adopts a novel approach and combines the Chinese zodiac, traditional culture and aesthetics. The legend of making wine with twelve Chinese zodiac animals and gods set off the unprecedented grand banquet in maotai town.
- Inspiration
- Pull the changing fun card to awaken the memory of childhood, change the new Maotai Town 12 zodiac signs and fairies in tasting wine, creating a feast belonging to our younger generation. Different morphological characteristics represent Chinese women's Ode to Joy together
- Project Duration
- The project started in shenzhen in October 2019 and was completed in shenzhen in February 2020.
- Operation Flow
- Skillfully use the concept of changing patterns, fully embodies the vivid picture, let people have a kind of impulse to try. Elaborate drawing of the twelve zodiac patterns, a heavenly feast, people linger.
- Team Members
- Designer：Yu Kai Liu
illustrator：Cheng Tian Sheng
Art Director:Su Yong
Dsign Directo:Li Yu Chun
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