Bestore Handy Gift Coffret cadeau de snacks by Tiger Pan

Bestore Handy Gift Coffret cadeau de snacks by Tiger Pan is a highly esteemed winner of the very prestigious 2020 A' Design Award de Bronze in Design d'Emballage Competition Category.

BronzeEmballage· 2020

Bestore Handy Gift Coffret cadeau de snacks

by Tiger Pan

Client: Bestore

A' Design Award de Bronze Winner in Emballage Category

19,829

Verified Award Winner

Verify Award Status for #101542

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Bestore Handy Gift Coffret cadeau de snacks

Bestore Handy Gift est une série de coffrets cadeaux de snacks. Cette série a été créée afin d'étendre la gamme d'une marque de snacks existante avec des produits hors standard. Chaque boîte est réalisée en carton blanc et dimensionnée en fonction du produit qu'elle contient. Une bande de papier imprimée court le long du côté droit de chaque boîte, réunissant cinquante boîtes différentes au sein d'une même série et favorisant une présentation ordonnée en rayon comme sur les comptoirs. Les illustrations sont disposées selon un angle de quarante-cinq degrés et encadrées d'or. Les lignes et certains éléments sont appliqués par marquage à chaud doré.

The Recognition

About the A' Design Award de Bronze

Bestore Handy Gift Coffret cadeau de snacks est lauréat de l'A' Design Award de Bronze, une reconnaissance hautement prestigieuse décernée à des designs remarquables qui se distinguent par leur créativité, leur ingéniosité et leur sagacité. Les lauréats Bronze sont des artefacts amplement habiles et d'une créativité frappante, qui authentifient la vaste expérience, l'imagination et l'ingéniosité de leurs concepteurs. Bestore Handy Gift Coffret cadeau de snacks est censé être un objet très estimé, admiré et chéri, remarquablement professionnel et innovant. Ce design lauréat de l'A' Design Award de Bronze intègre les meilleures pratiques de l'art, de la science, du design et de la technologie, et est excellent par son souci du détail. Bestore Handy Gift Coffret cadeau de snacks satisfait admirablement les besoins, touche les désirs, charme les sentiments et attire la curiosité.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Victory can not be achieved by an individual. Bestore is snacks brand of the most types and units, whose standard products mounts to over 1000. Bestore Handy Gifts is a non-standard products series, which is launched to enrich the categories and improve competitiveness.
Dimensions & Packaging: White cardboard with different size according to each product's characteristic.
Tags: Handy Gift, Snacks Package, Serial Packaging Design, Tigerpan, Bestore
Production Technology: We use gold stamping to print the lines and selected elements. Different textures of stamping will enrich the overall presentation of the packages and refine with more detailed feeling. All illustrations are surrounded with golden frames, which is to enhance a sense of order and quality. The layout on the belt is stamped in copper gold, matching with the red gold logo and the pictures of products.
Design Challenge: How to arrange various serial products in good order and convey a sense of healthy lifestyle meanwhile? A symbolic graphic element is created to cover the fifty boxes, the belt, which ensures a similar layout and makes largest space for various illustrations.
Research: As a leading Chinese brand of leisure food, Bestore is customizing its products to meet the needs of different consumers. Handy gifts are thus launched to market to occupy bigger share. Unlike traditional gifts, Bestore handy gifts are more relaxing and casual instead of formal and solemn. Undoubtedly, a less costly gift will boost more consumption.
Inspiration: To attract female consumers, the gift boxes are covered with a special paper belt, covering a message of health and profession and therefore low-calories and no fat-trigger. Meanwhile, the belts on right side of the boxes help to unite different products under the same series, achieving a better display effect over counter. Repeating certain rules will bring order and thus serial unity. The illustrations on the boxes are patterns designed with 45 degree angle.
Project Duration: The project lasts 6 month, designed in Shenzhen and produced in Wuhan, Hubei.
Operation Flow: The handy gifts was launched to market last year, receiving widely remarks on the packages, praising the fine illustrations, the compact layout, the distinctive belts and the overall packaging effect.The products show up on shelves or counters in good order and eye-catching colors.Consumers are offered with more choices of holiday gifts, instead of a limited range of flowers or wines. Snacks gifts boxes can be both conveying gratitude and reflecting personal aesthetic orientation.
Team Members: Designer: Tiger Pan / Hongchun Yang / Jay Xiao / Julie Xia / Ling Liu / Yafen Zhong / Xuan Lu / Zhiyi Jiang / Xuedan Xia
Technician: Miaorong Lu
Project Manager: Lei Peng
Image Credits: Image #1-5: Designer: Tiger Pan, Hongchun Yang, Jay Xiao, Julie Xia,Ling Liu, Yafen Zhong, Xuan Lu, Zhiyi Jiang, Xuedan Xia; Technician: Miaorong Lu; Project Manager: Lei Peng.