Paranormal Emballage de vin by Estudio Maba is a highly esteemed winner of the very prestigious 2020 A' Design Award d'Or in Design d'Emballage Competition Category.
OrEmballage· 2020
Paranormal Emballage de vin
by Estudio Maba
Client: Bodegas Baron
A' Design Award d'Or Winner in Emballage Category
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- Verified Award Winner
- Verify Award Status for #102634
The Design
About Paranormal Emballage de vin
Paranormal est un design d'emballage pour une famille de vins présentés en bouteilles bordelaises et bourguignonnes. Le thème graphique s'inspire de phénomènes étranges et inexpliqués, traités avec mystère et ironie. Des gravures numériques minutieuses évoquent les anciens ouvrages d'alchimie et les codex antiques. Les caractères typographiques sont dessinés avec un aspect vieilli et imprécis, proche de l'impression manuelle. Chaque étiquette est réalisée en papier de coton avec un relief prononcé, un gaufrage et des touches de vernis. Le design est conçu pour durer et pour permettre de nouvelles histoires à chaque millésime ou cépage.
The Recognition
About the A' Design Award d'Or
Paranormal Emballage de vin est lauréat de l'A' Design Award d'Or, une reconnaissance immensément prestigieuse décernée à des designs de premier ordre, merveilleux et remarquables. Les lauréats Or sont des créations extrêmement innovantes, visionnaires et d'un éclat glamour éblouissant, qui reflètent le génie, la sagesse et la maîtrise de leurs concepteurs. Paranormal Emballage de vin est censé être une invention très louée, avant-gardiste et monumentale, qui apporte une valeur sans précédent. Ce design lauréat de l'A' Design Award d'Or est un projet spectaculaire et respecté qui sert grandement l'art, la science, le design et la technologie et en repousse les limites. Paranormal Emballage de vin crée de vifs sentiments de désir, éveille la passion, encourage la créativité et nous fascine.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This unique collection of wine bottles represents a magical vision of the phenomena that surround it. Paranormal is a name full of personality, which leads to a unique ideology of strange and amazing phenomena. The graphic based on an ancient graphic universe, in which culture was filled with myths and was collected in mystical books, in delicious visual narratives.
- Dimensions & Packaging
- Bordeaux and Burgundy Bottles
- Tags
- wine, bottle, design,
- Production Technology
- Cotton paper label with high relief, stamping and varnish strokes.
- Design Challenge
- The selection of the different phenomena, with an ironic touch to get the mystery a sufficient level but at the same time attractive has been one of the great challenges of work. The illustrations in digital engraving, for an appropriate reduction and perfect fit of the shadows has been another difficulty to overcome in the final project.
- Research
- From the beginning I wanted to build a timeless brand The name already gave enough personality to the project, with a powerful and disturbing theme. A lasting design has been the result, to also allow the expansion of the stories told see each vintage or new wine varietal.
- Inspiration
- From the books of alchemy to old codices, the style of the most precious engravings has been the inspiration for this design, in which even the typefaces are worked with an aged and imprecise aspect, of manual printing.
- Project Duration
- Murcia, Spain, January to September 2019
- Operation Flow
- The search for surprise and timeless elegance were the objective of the project, full of anecdotes and phenomena that made it more special and interesting. A classic but renewed wine, for a sophisticated interaction and full of irony at the same time.
- Patents
- Bodegas Baron
- Team Members
- Creative Direction: Miguel angel del Baño and Beatriz Suarez
Design: Miguel angel del Baño
Illustrator: Miguel Angel González and Borja Torres - Image Credits
- Estudio Maba
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