Ecological Journey Gift Box Le Miel by Pufine Advertising Ltd.Co. is a highly esteemed winner of the very prestigious 2020 A' Design Award d'Argent in Design d'Emballage Competition Category.
ArgentEmballage· 2020
Ecological Journey Gift Box Le Miel
Client: Wuhan Little Bee Food Co., Ltd.
A' Design Award d'Argent Winner in Emballage Category
- 72,191
- Verified Award Winner
- Verify Award Status for #103183
The Design
About Ecological Journey Gift Box Le Miel
Le design du coffret cadeau miel s'inspire du "voyage écologique" de Shennongjia avec des plantes sauvages abondantes et un bon environnement écologique naturel. La protection de l'environnement écologique local est le thème créatif de la conception. La conception adopte l'art traditionnel chinois découpé sur papier et l'art des marionnettes d'ombre pour montrer l'écologie naturelle locale et cinq animaux protégés de première classe rares et menacés. De l'herbe brute et du papier de bois sont utilisés sur le matériau d'emballage, ce qui représente le concept de la nature et de la protection de l'environnement. La boîte extérieure peut être utilisée comme une boîte de rangement exquise pour la réutilisation.
The Recognition
About the A' Design Award d'Argent
Ecological Journey Gift Box Le Miel est lauréat de l'A' Design Award d'Argent, une reconnaissance énormément prestigieuse décernée à des designs haut de gamme, superbes et impressionnants. Les lauréats Argent sont des œuvres tout à fait brillantes et extrêmement créatives qui illustrent l'expertise, le talent et la perspicacité remarquables de leurs concepteurs. Ecological Journey Gift Box Le Miel est censé être une œuvre merveilleuse, une vitrine de savoir-faire, remarquablement professionnelle et profondément innovante. Ce design lauréat de l'A' Design Award d'Argent est une invention très notable et admirée, qui sert l'art, la science, le design et la technologie et en repousse les limites. Ecological Journey Gift Box Le Miel est une création très enviée qui éveille les désirs, apporte des sentiments positifs et suscite émerveillement et étonnement.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- We use the traditional Chinese folk art form paper-cut to show the local natural ecology of the guardian,the most rare and endangered five first-class protected animals.We hope to sell not only honey,but also the local culture and natural environment.With the development of material civilization,natural resources are being destroyed and traditional folk culture is dying out.We also hope to awaken human beings to protect nature and culture so as to possess the most precious gifts.Highlight the cultural theme of ecological and environmental protection.
- Dimensions & Packaging
- Length:300mm, width:220mm, height:80mm
- Tags
- Gift box, package, honey, nature, shennongjia, paper-cut, animal, culture
- Production Technology
- As for packaging materials,we use a slightly rough texture of the original ring of wood paper,and it is consistent with the original ecological product characteristics, natural environmental characteristics.
- Design Challenge
- Because it is limited edition, the production process of packaging without affecting the quality of the premise, using laser engraving to show the details of packaging, packaging production is a challenge and test.
- Research
- We hope to distinguish from ordinary honey products and use the five most precious first-level protected animals in shennongjia as visual elements to reflect local natural culture and become guardians of local cultural and natural resources.For paper material selection,the paper is looking for the disappearing folk traditional paper-cutting, reflect on the protection of natural ecology and cultural heritage, reflect the product's most natural,ecological,honest cultural characteristics.
- Inspiration
- As the rare honey from the world's best-preserved shennongjia natural ecological reserve, it is inspired by a natural "Ecological Journey". Bees are the "nature guide" of this tour, leading us to appreciate and feel the local culture and natural scenery, highlighting the theme of caring for our homeland.
- Project Duration
- Completed in 2019, participated in the Wuhan International Design Biennial, and won the gold prize of "Hubei Geographical Indication Product Contest"
- Operation Flow
- This packaging design not only reflects the scarcity of products, but also as a local geographical identification products, with a high collection and gift value. Communicate and interact with vivid display. And after enjoying delicious food, the outer box can be used as an exquisite storage box, and the glass jar can store small objects for reuse.
- Team Members
- Designer: xiang shasha
Creative Director: Zhang Yanhui
Customer Service Director: Zhou Xiaoli
illustration: Tong Meng
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