Wolffstrunk Identité visuelle d'entreprise by Karen Cuthbert is a highly esteemed winner of the very prestigious 2021 A' Design Award d'Argent in Design Graphique Competition Category.
ArgentGraphisme· 2021
Wolffstrunk Identité visuelle d'entreprise
Client: Gerhard Wolff – Wolffstrunk
A' Design Award d'Argent Winner in Graphisme Category
Verified Award Winner
Verify Award Status for #103697The Design
About Wolffstrunk Identité visuelle d'entreprise
Wolffstrunk est une identité visuelle créée pour une marque d'eaux-de-vie et de liqueurs de fruits produites dans une distillerie privée. L'épure graphique et la précision caractérisent cette identité visuelle. Une silhouette de loup simplifiée constitue le signe graphique du système d'identité, auquel s'ajoute la forme stylisée d'une goutte. Une tête mobile confère à ce signe un caractère humoristique et permet des mises en page dynamiques. Le système comprend une marque composite, des documents commerciaux, des étiquettes de bouteilles, des affiches, des cartes postales, un livre de marque ainsi qu'une courte animation pour le site web.
The Recognition
About the A' Design Award d'Argent
Wolffstrunk Identité visuelle d'entreprise est lauréat de l'A' Design Award d'Argent, une reconnaissance énormément prestigieuse décernée à des designs haut de gamme, superbes et impressionnants. Les lauréats Argent sont des œuvres tout à fait brillantes et extrêmement créatives qui illustrent l'expertise, le talent et la perspicacité remarquables de leurs concepteurs. Wolffstrunk Identité visuelle d'entreprise est censé être une œuvre merveilleuse, une vitrine de savoir-faire, remarquablement professionnelle et profondément innovante. Ce design lauréat de l'A' Design Award d'Argent est une invention très notable et admirée, qui sert l'art, la science, le design et la technologie et en repousse les limites. Wolffstrunk Identité visuelle d'entreprise est une création très enviée qui éveille les désirs, apporte des sentiments positifs et suscite émerveillement et étonnement.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Gerhard Wolff sells under the brand name Wolffstrunk the finest fruit schnapps and fruit liqueurs which, are produced in his private distillery in Extertal. The idea, concept and design of a new appearance and furthermore the development of a comprehensive corporate design system and communication concept for the brand Wolffstrunk are the thematic foundation of my bachelor thesis.
- Dimensions & Packaging
- Brandbook: 128 mm x 175 mm, 132 pages
- Tags
- Corporate Identity, Corporate Design, Brand Design, Logo Design
- Production Technology
- The corporate design includes the design and concept of a composite mark, business documents, bottle labels, posters, postcards and a brand book as well as a short website animation. This identity was mainly made with the Adobe Creative Suite. The whole corporate design was printed on high-quality paper.
- Design Challenge
- The main challenge was to create a movable design mark version. The wolf with a movable head. It provides the corporate design system with a large portion of confident humour and allows a dynamic design of all variations of advertising material.
- Research
- The graphically reduced figure of the wolf functions as a basis for the visual appearance and as a new design mark within the corporate design system of the brand Wolffstrunk. Added to the figure of the wolf is the stylized shape of a drop. The reduced design mark is neat, clear and modern designed. It follows the trend towards a simplified use of forms.
- Inspiration
- Less is more. This is even true for the consumption of high-proof alcohol as well as for good design. Graphic reduction and precision characterize the new visual identity in a media wide communication which, continues in a strict and graphic visual language by a consistent and smart play with the metaphor wolf. The brand Wolffstrunk appears modern, genuine, unique and with a good portion of confident humour.
- Project Duration
- The project was my bachelor thesis and took about 4 month time.
- Operation Flow
- The word and design mark renounces ornaments and excesses in any shape or form. A memorable and distinctively recognizable design has priority, since something that is simply designed, is easy to remember.
- Patents
- Copyrights belong to Karen Cuthbert, 2020
- Team Members
- Karen Cuthbert
- Image Credits
- #1-#5 Karen Cuthbert, 2020
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