SberBank Online Application bancaire mobile par SberBank Online Design Team

Le design SberBank Online Application bancaire mobile par SberBank Online Design Team est un lauréat très estimé du prestigieux 2021 A' Design Award d'Argent dans la catégorie Mobile.

ArgentMobile· 2021

SberBank Online Application bancaire mobile

par SberBank Online Design Team

Client : Sberbank

Lauréat du A' Design Award d'Argent dans la catégorie Mobile

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Couleurs

Le Design

À propos de SberBank Online Application bancaire mobile

SberBank Online est une application bancaire mobile développée pour une grande banque russe. Presque tous les produits bancaires de l'établissement sont accessibles en ligne via l'application. Les services bancaires traditionnels y sont associés à des fonctionnalités lifestyle telles que les discussions instantanées, les stories et un catalogue. Des cartes postales et des stickers colorés peuvent être ajoutés aux virements afin de les rendre plus personnels. Lorsqu'une transaction prend du temps, un écran animé s'affiche à la place d'une page de chargement vide. L'écran principal et l'écran d'accueil sont personnalisés en fonction de la localisation et du moment de la journée.

La Reconnaissance

À propos du A' Design Award d'Argent

SberBank Online Application bancaire mobile est lauréat de l'A' Design Award d'Argent, une reconnaissance énormément prestigieuse décernée à des designs haut de gamme, superbes et impressionnants. Les lauréats Argent sont des œuvres tout à fait brillantes et extrêmement créatives qui illustrent l'expertise, le talent et la perspicacité remarquables de leurs concepteurs. SberBank Online Application bancaire mobile est censé être une œuvre merveilleuse, une vitrine de savoir-faire, remarquablement professionnelle et profondément innovante. Ce design lauréat de l'A' Design Award d'Argent est une invention très notable et admirée, qui sert l'art, la science, le design et la technologie et en repousse les limites. SberBank Online Application bancaire mobile est une création très enviée qui éveille les désirs, apporte des sentiments positifs et suscite émerveillement et étonnement.

Les coulisses du design

Dossier de presse

Crédits, membres de l'équipe et détails techniques fournis par le designer.

Propriétés Uniques: SberBank Online app allows users to get online almost all banking products of the largest Russian bank. Besides traditional banking services there are lifestyle features in SberBank Online such as chats, stories, catalogue, etc. Emotional and emphatic design of the app supports the idea of breaking the pattern of a conventional banking app. SberBank Online team strongly believe that UE (User Emotions) is the new Must-Have for all digital product designs.
Dimensions & Emballage: Above iOS 10.0 / Above Android 10.0
Mots-Clés: Digital Banking, Personalization, Emotional Design, app.
Technologie de Production: Illustrations were designed in After effect CC, Illustrator CC and Adobe Photoshop CC. Lottie libraries and plugins were used. The interface part of the app is designed in Sketch. Emotional design part of the app was built using Swift for iOS, using Kotlin for Android. Targeting and geotags are used to show personalized designs to the right customers.
Défi de Conception: One of the brightest challenges which emotional design helped us solve was a long loading in the app. Banking apps do need a lot of data to upload, but SberBank Online team cannot control some circumstances like slow internet connection. Now in situations like this, the app users see a cute animated terminal with blushing cheeks instead of a white loading screen. SberBank Online team managed to turn a potentially negative issue to completely the opposite — app never received so many 5-star rates in the app stores for our design!
Recherche: The feature of adding short comments to money transfers has always been available in SberBank Online and via SMS bank and 20% of clients never left the text field empty. Millions of SMS daily were sent with money transfers. Literally it means that money transfers became part of everyday communication. In reaction to this finding, SberBank Online team launched a chat form factor in app with postcards, stickers, chat groups and other money features.
Inspiration: SberBank Online team aim to offer to clients banking with a human face and build a strong connеction with clients by stimulating positive emotional experiences wherever it is organic. To make money transfers more human and emotional, SberBank Online team implemented colorful postcards and stickers to accompany money transfers. For transactions which take long, team designed special animation screens to entertain clients while they are waiting. SberBank Online app also has personalized designs of the main and welcome screens depending on the location of the customer and time of the day.
Durée du Projet: In 2012 SberBank Online was launched for iPhone and Android. The new version of the SberBank Online app with personalization and emotional design was launched in 2019. Nowadays client experience is continuously improving by studying customers’ behaviour.
Flux Opérationnel: There are a lot of apps today to cover one need. Almost all of them have solid UX and UI, but SberBank Online team believe that only those who also care about User Emotions will win the customers’ attention in the end. Average customer who sends money transfers with stickers and postcards compared to those who does not, do it 33% more frequently and overall amount of the money sent is 10% larger. In the year when personalization of SberBank Online appeared, the app appeared in top-3 most downloaded (in Russia) apps in the App Store following Whats App and Instagram.