Intelligent Livestream Partner Application d'assistance au live shopping by Kuaishou Ecommerce Design Center

Intelligent Livestream Partner Application d'assistance au live shopping by Kuaishou Ecommerce Design Center is a highly esteemed winner of the very prestigious 2026 A' Design Award d'Or in Mobile Competition Category.

OrMobile· 2026

Intelligent Livestream Partner Application d'assistance au live shopping

by Kuaishou Ecommerce Design Center

Client: Kuaishou

A' Design Award d'Or Winner in Mobile Category

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Verified Award Winner
Verify Award Status for #178630

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The Design

About Intelligent Livestream Partner Application d'assistance au live shopping

Intelligent Livestream Partner est une application mobile conçue pour accompagner les vendeurs indépendants en direct. Des cartes intelligentes apparaissent en temps réel et suivent chaque étape de la diffusion. Elles proposent des scripts, regroupent les questions du public dans des cartes de réponse et fournissent des conseils de diagnostic simples lorsque les données deviennent instables. Les commandes vocales permettent d'ajouter ou de retirer des produits, de gérer les commandes et de modifier les stocks ou les prix sans aucune manipulation manuelle. Une interface sombre s'adapte aux écrans OLED et réduit la consommation d'énergie. L'objectif est de soutenir les streamers qui travaillent seuls, sans équipe.

The Recognition

About the A' Design Award d'Or

Intelligent Livestream Partner Application d'assistance au live shopping est lauréat de l'A' Design Award d'Or, une reconnaissance immensément prestigieuse décernée à des designs de premier ordre, merveilleux et remarquables. Les lauréats Or sont des créations extrêmement innovantes, visionnaires et d'un éclat glamour éblouissant, qui reflètent le génie, la sagesse et la maîtrise de leurs concepteurs. Intelligent Livestream Partner Application d'assistance au live shopping est censé être une invention très louée, avant-gardiste et monumentale, qui apporte une valeur sans précédent. Ce design lauréat de l'A' Design Award d'Or est un projet spectaculaire et respecté qui sert grandement l'art, la science, le design et la technologie et en repousse les limites. Intelligent Livestream Partner Application d'assistance au live shopping crée de vifs sentiments de désir, éveille la passion, encourage la créativité et nous fascine.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: As the world’s first full process AI livestreaming system, our product offers four key capabilities.
Smart cards based on livestream scenarios cover the entire livestream workflow.
It moves beyond passive tools by detecting streamer stumbles and data anomalies, then proactively suggesting scripts or optimizations.
Complex operations such as product listing or removal and price changes are completed with a single voice command.
A dark, immersive interface with low brightness delivers a futuristic yet practical experience while reducing power consumption and supporting environmental sustainability.
Dimensions & Packaging: This design is a mobile AI livestream assistant with three technical features. The core AI model is highly compressed to reduce lag on entry level phones. Voice command recognition reaches at least 95 percent accuracy in 60 dB noise, with response time under 500 ms for comment sorting and script generation. A UI tuned for OLED screens and lower energy use reduces power consumption by about 30 percent.
Tags: Livestream, AI Assistant, Smart Prompt Card, Voice-Command Operation, Dynamic Scenario Adaptation
Production Technology: 1. Our core technologies use NLP to automatically group and summarize comments, generate product pitching prompts, and match them to livestream scenes.
2. A data engine that works in real time detects abnormal data and outputs quick diagnostic advice.
3. Voice interaction recognizes and executes commands for all product operations.
4. The model is trained on large live commerce corpora, so scripts match real streams and do not sound mechanical.
Design Challenge: Challenge 1: Turn complex live streaming workflows into clear guidance. We broke down pro teams' work before, during, and after a stream and built AI modules to cover scripts, comment replies, and data based strategy.
Challenge 2: Make dense comments and metrics easy for lower tier users to grasp. We show data and suggestions in simple visuals and plain language.
Challenge 3: Combine NLP, data analysis, and voice control so small streamers get full support without a team.
Research: We interviewed 15 users and surveyed one million creators, gaining 2,093 valid responses. Results showed 80 percent lacked structure in product pitching, 42.9 percent found operations cumbersome, and 47.1 percent struggled with data and engagement. We adopted “simple and direct” as the core design principle, using voice commands, smart prompts, and automatic data diagnostics with no extra learning.
Inspiration: During detailed visits to independent streamers, we observed that they faced several core challenges. Solo operations led to chaos in tasks such as product listing and price adjustments, unstructured product explanations, and difficulty interpreting livestream data. We realized that existing tools were not truly helping them, which reduced their enthusiasm for streaming and limited their income growth.
By drawing on Kuaishou’s mature AI capabilities, we designed a full process AI livestream assistant that lowers barriers and helps independent streamers build a more stable income.
Project Duration: Project Timeline: Design research was kicked off in March 2025; after finalizing the design direction in May, design drafts were initiated. Following several months of design iteration and project R&D, the product was launched and put into use in November 2025.
Operation Flow: Smart cards are pushed in real time based on dynamic livestream scenarios, so no complex actions are required, and streamers can simply read along or apply them with one click. They assist product explanation with tailored prompts, summarize and group audience questions into reply cards, and push diagnostic tips when data becomes unstable. All key product operations can be done with voice commands alone, covering listing, removal, ordering, and inventory or price changes without manual work.
Team Members: Suya Xu
Jing Li
Ruoyu Fang
Yingtai Gao
Peng Zhou
Wenwei Zhang
Tianya Ge
Yixiang Zhao
Mingyuan Xiang
Image Credits: All characters appearing in images, PDFs, and videos are AI generated with no copyright or privacy issues.