Pure L'emballage De Jus by Azadeh Gholizadeh is a highly esteemed winner of the very prestigious 2020 A' Design Award d'Argent in Design d'Emballage Competition Category.
ArgentEmballage· 2020
Pure L'emballage De Jus
Client: Azadeh Gholizadeh
A' Design Award d'Argent Winner in Emballage Category
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- Verified Award Winner
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The Design
About Pure L'emballage De Jus
La base du concept de Pure Juice est un élément émotionnel. Le concept de dénomination et de design développé vise les sentiments et les émotions du client, il sert à arrêter la personne juste à côté de l'étagère nécessaire et à la faire choisir parmi la multitude d'autres marques. L'emballage exprime les effets d'extraits de fruits, les motifs colorés directement imprimés sur une bouteille en verre qui ressemble en forme de fruits. Il met visuellement en valeur l'image des produits naturels.
The Recognition
About the A' Design Award d'Argent
Pure L'emballage De Jus est lauréat de l'A' Design Award d'Argent, une reconnaissance énormément prestigieuse décernée à des designs haut de gamme, superbes et impressionnants. Les lauréats Argent sont des œuvres tout à fait brillantes et extrêmement créatives qui illustrent l'expertise, le talent et la perspicacité remarquables de leurs concepteurs. Pure L'emballage De Jus est censé être une œuvre merveilleuse, une vitrine de savoir-faire, remarquablement professionnelle et profondément innovante. Ce design lauréat de l'A' Design Award d'Argent est une invention très notable et admirée, qui sert l'art, la science, le design et la technologie et en repousse les limites. Pure L'emballage De Jus est une création très enviée qui éveille les désirs, apporte des sentiments positifs et suscite émerveillement et étonnement.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Our package expresses the effects of fruit extracts, the colorful patterns directly printed on a glass bottle that resembles in the shape of fruits. It visually emphasizes the image of natural products.
- Dimensions & Packaging
- 55 mm x 55mm x 200 mm
- Tags
- Bottle, Package, Fruits, Drink, Natural, Unique, Elegant, Iran
- Production Technology
- Glass
- Design Challenge
- Printing something on the curved bottle requires quite a high technique and was a challenge.
- Research
- Research objectives were to investigate similar products and try to achieve distinction from the competition, yet to stay in line within these segments of products. I made product mock-ups and tested its look against cafe bar, and lounge bar environments as well as its appearance in bar refrigerators and coolers with windows to get the best possible connection with the consumers.
- Inspiration
- This is a limited edition of fruity drink design which inspired by fruit shape. Moreover, I tried to use pure colors with minimal design. The fundamental reason that I used these items is that our customers wanted a unique design to show their product features clearly like being natural, clean and healthy, to name a few.
- Project Duration
- The project started in June 2018 in Iran and finished in August 2018 in Iran.
- Operation Flow
- This design will not only stand out in the store, but it also can be an art piece to decorate your room after you consume it. Additionally, it is directly printed on the bottle, it stays even having washed so you can reuse the bottle remaining the beautiful design.
- Team Members
- azadeh gholizadeh
- Image Credits
- Image #1: Photographer Azadeh Gholizadeh, 2018
Image #2: Photographer Azadeh Gholizadeh, 2018
Image #3: Photographer Azadeh Gholizadeh, 2018
Image #4: Photographer Azadeh Gholizadeh, 2018
Image #5: Photographer Azadeh Gholizadeh, 2018
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