Oulevi Packaging Design Emballage de bière by Zhangyong Hou

Oulevi Packaging Design Emballage de bière by Zhangyong Hou is a highly esteemed winner of the very prestigious 2021 A' Design Award de Fer in Design d'Emballage Competition Category.

FerEmballage· 2021

Oulevi Packaging Design Emballage de bière

by Zhangyong Hou

Client: Oulevi

A' Design Award de Fer Winner in Emballage Category

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Verified Award Winner

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Colors

The Design

About Oulevi Packaging Design Emballage de bière

Oulevi est un design d'emballage destiné à la bière pression. Le contenant est une canette en acier inoxydable d'une contenance nette d'un litre, dont le développé à plat mesure 274 mm de long sur 193 mm de haut. Le graphisme imprimé dessine la silhouette d'un verre de bière. Les illustrations évoquent l'origine des matières premières : l'orge d'Australie, la levure d'Europe du Nord et le houblon d'Amérique du Nord. Le symbole du verre permet aux consommateurs de reconnaître la marque à distance. L'objectif de ce design est de raconter clairement l'histoire du produit directement en rayon.

The Recognition

About the A' Design Award de Fer

Oulevi Packaging Design Emballage de bière est lauréat de l'A' Design Award de Fer, une reconnaissance prestigieuse décernée à de bons designs qui répondent aux exigences professionnelles et industrielles attendues de créations bien conçues. Les lauréats Fer démontrent la grande compétence, la haute spécialisation, la compréhension experte et la capacité créative de leurs créateurs. Oulevi Packaging Design Emballage de bière est censé être une création très estimée, admirée et chérie, pratique et innovante. Ce design lauréat de l'A' Design Award de Fer intègre les meilleures pratiques de l'industrie et présente des caractéristiques techniques compétentes associées à un savoir-faire et à du talent. Oulevi Packaging Design Emballage de bière est respecté pour sa rigueur et est conçu pour apporter des améliorations de la qualité de vie qui contribuent à faire du monde un monde meilleur.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Oulevi is a newly established enterprise specializing in raw beer. Oulevi beer uses barley from Australia, yeast from northern Europe and hops from North America. Therefore, in the packaging design, the origin of raw materials is shown through illustration, and the appearance outline is a glass of beer, which not only increases the display effect, but also enables consumers to understand the excellent quality of products.
Dimensions & Packaging: Net content：1 liter ，
Development dimension: 274mm long, 193mm high
Tags: Beer packaging, illustration, beer logo design
Production Technology: Stainless steel can
Design Challenge: As a new brand, how to let consumers quickly see you on the shelf, how to quickly understand the advantages of products, these are the most difficult and need to be solved. Give the product a symbol of beer cup, and show the advantages of the product in the form of illustration, which is a good solution to the above problems.
Research: Through the investigation of consumers, they want to know more about the story behind the product to help them judge the quality of the product. Most of the time, consumers see patterns that they don't want to do with the product. They can only decide to buy by the brand size. We collect the opinions of consumers, select the most mentioned opinions from them, and find the solutions.
Inspiration: Looking for visual language that can tell the unique charm of oulevi beer is the first problem to be solved. Pour out a cup of fragrant beer, and look at it as if you see all it has: barley from Australia, top hops imported from North America, yeast from northern Europe, etc., all of which are shown in front of your eyes like a movie. The rudiments of packaging have already been shown in your brain. Use illustration to show all of them.
Project Duration: It took a month,
Location: Dalian, China
Team Members: Zhangyong Hou