Le design The Multiverse Passage d'introduction par Hong Kong Trade Development Council est un lauréat très estimé du prestigieux 2021 A' Design Award d'Argent dans la catégorie Événement.
ArgentÉvénement· 2021
The Multiverse Passage d'introduction
par Hong Kong Trade Development Council
Client : Hong Kong Trade Development Council
Lauréat du A' Design Award d'Argent dans la catégorie Événement
Lauréat Vérifié
Vérifier le statut du prix pour le design #106404Le Design
À propos de The Multiverse Passage d'introduction
Le Multivers est un passage d'introduction conçu pour le hall d'un salon de l'horlogerie à Hong Kong. D'une superficie de 745 mètres carrés, ce passage guide les visiteurs vers les stands des marques horlogères. Une rotonde d'entrée revêtue de miroirs signale le hall. À l'intérieur, une cascade LED transparente de 5 mètres de haut, surmontée d'un auvent miroir, se dresse au centre. Des portails thématiques mènent à quatre zones ainsi qu'à un salon. Les cloisons sont constituées de structures en aluminium réutilisables habillées de graphismes en vinyle et de panneaux miroirs. Ce concept abstrait traduit la démarche créative d'un horloger artisan imaginaire.
La Reconnaissance
À propos du A' Design Award d'Argent
The Multiverse Passage d'introduction est lauréat de l'A' Design Award d'Argent, une reconnaissance énormément prestigieuse décernée à des designs haut de gamme, superbes et impressionnants. Les lauréats Argent sont des œuvres tout à fait brillantes et extrêmement créatives qui illustrent l'expertise, le talent et la perspicacité remarquables de leurs concepteurs. The Multiverse Passage d'introduction est censé être une œuvre merveilleuse, une vitrine de savoir-faire, remarquablement professionnelle et profondément innovante. Ce design lauréat de l'A' Design Award d'Argent est une invention très notable et admirée, qui sert l'art, la science, le design et la technologie et en repousse les limites. The Multiverse Passage d'introduction est une création très enviée qui éveille les désirs, apporte des sentiments positifs et suscite émerveillement et étonnement.
Les coulisses du design
Dossier de presse
Crédits, membres de l'équipe et détails techniques fournis par le designer.
- Propriétés Uniques
- The Salon de TE was the only hall at the Hong Kong Watch and Clock Fair to be opened to the media and public with a purpose to showcase international watch brands. The fair organiser required an introductory passageway design to evoke feelings of new discovery to participants before they journeyed to the explore various booths. An abstract concept titled The Multiverse was created to reflect an imaginary artisan watchmaker’s subconsciousness during their moments of creative focus.
- Dimensions & Emballage
- The walls were built with reusable aluminum frames cladded with vinyl graphics and mirrored panels on plywood backing. The concourse entry was a 3m high facade rotunda shape area of 64m2, with a metal spherical sculpture. Inside the 5m high x 750m2 introductory passage various openings with themed installations were created. A 5m high LED waterfall with 12m long mirrored overhang, along with two 8.5m wide x 2.5m high LED screens, and a 40m2 stage were also featured in the main carpeted space.
- Mots-Clés
- Introductory Passageway, Hong Kong, Watch, Brands, Installation, The Multiverse, Exhibition, HKTDC, Organiser, Fair
- Technologie de Production
- The walled structures were made with lightweight reusable aluminium systems, covered with stretched vinyl graphics. Special interactive audio and visual equipment such as the LED screens, furniture and props were hired for the project. Biodegradable carpets, bespoke mechanical device for the sand machine, acoustic panels and metallic spherical balloon sculptures were added to complete the design.
- Défi de Conception
- The challenge was to find a concept the event organiser had not done before and finding a theme to stimulate the imagination of visitors with a sense of new discovery. After analysing many external themes, executing the inner universe of an artisan watchmaker mind seemed most fitting. This was how The Multiverse idea began, and a series of visceral ambient installations were developed. Our aim was to let the visitor draw to their own interpretation of what they had experienced in the space.
- Recherche
- Our research derived from the design brief to evoke feelings of new discovery to stimulate its visitors at the introductory passageway. The design team decided to make this more challenging by exploring the subconscious journey of an artisan watchmaker mind. From this, a series of abstract spatial installations was built using visuals and sounds to reflect the serenity, inspiration and inner focused needed to make a master timepiece. Thus, our concept The Multiverse began.
- Inspiration
- Inspiration to uplift the image of the introductory passageway design derived from the clients requirement to evoke feelings of new discovery upon its visitors. An abstract approach titled The Multiverse was developed and a series of audio and visual installations was created to reflect the intangible aspects and creative process of an artisan watchmaker mind. Each spatial experience was intended to depict the emotional response before visitors embarked to explore the branded watch booths.
- Durée du Projet
- The project duration was 3 months from initial briefing to onsite completion. It was launched on the 5th of September 2019 and ran for 5 days. Only 3 days were allowed for the move in and onsite set up. Salon de TE was located at the Hong Kong Convention and Exhibition Centre in Wan Chai.
- Flux Opérationnel
- To arouse visitor curiosity, a 3m high x 64m2 mirrored rotunda entry was built at the concourse. Entering the hall, a 745m2 introductory passageway with a 5m high transparent LED waterfall with a mirror overhang is set at the centre of this space. Behind the LED waterfall, an open multi-functional space with a main stage would feature. Various portals each decorated with its own distinct ambience would lead visitors to the 4 different zones and the VIP lounge within this specialised hall.
- Brevets
- Copyrights belong to Hong Kong Trade Development Council, 2019
- Membres de l'Équipe
- Jason Cheung
Dury Chin
Eddie Chak
KK Cheung
Thomas Choi
Janet Chu
Jacob Lee - Crédits Images
- Hong Kong Trade Development Council
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