The Enchanted Forest Emballage by Elena Gamalova is a highly esteemed winner of the very prestigious 2021 A' Design Award d'Or in Design d'Emballage Competition Category.
OrEmballage· 2021
The Enchanted Forest Emballage
Client: Pagane studio
A' Design Award d'Or Winner in Emballage Category
- 34,093
- Verified Award Winner
- Verify Award Status for #106702
The Design
About The Enchanted Forest Emballage
Conception d'étiquettes et de packaging pour la distillerie Blue Lagoon, Nouvelle-Calédonie, une petite distillerie des îles, et leur bouteille de rhum, The Enchanted Forest. C'est un rhum blanc de fabrication unique caractérisé par de doux arômes de vanille, distillé à partir d'une variété de canne à sucre produite par des agriculteurs du sud de la Calédonie. L'objectif était de créer un design d'étiquette qui véhicule la qualité de la marque et crée un lien émotionnel avec les clients dans un marché hautement concurrentiel. Le sentiment général de l'emballage est celui de l'entrelacement de la tradition et de la modernité.
The Recognition
About the A' Design Award d'Or
The Enchanted Forest Emballage est lauréat de l'A' Design Award d'Or, une reconnaissance immensément prestigieuse décernée à des designs de premier ordre, merveilleux et remarquables. Les lauréats Or sont des créations extrêmement innovantes, visionnaires et d'un éclat glamour éblouissant, qui reflètent le génie, la sagesse et la maîtrise de leurs concepteurs. The Enchanted Forest Emballage est censé être une invention très louée, avant-gardiste et monumentale, qui apporte une valeur sans précédent. Ce design lauréat de l'A' Design Award d'Or est un projet spectaculaire et respecté qui sert grandement l'art, la science, le design et la technologie et en repousse les limites. The Enchanted Forest Emballage crée de vifs sentiments de désir, éveille la passion, encourage la créativité et nous fascine.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Label and packaging design for Blue Lagoon distillery, New Caledonia a small and unique distillery of the islands, and The Enchanted Forest. It is a uniquely crafted white rum characterized by gentle vanilla aromas, distilled from a variety of sugar cane produced by farmers in southern Caledonia. The objective was to create a label design that brings to life the legendary and mysterious story of this uniquely crafted white spiced rum, in order to create an emotional bond with their customers.
- Dimensions & Packaging
- Height 210 mm x Diameter 12 mm
- Tags
- spirits, rum, bottle, packaging, label, alcohol beverages, packaging design
- Production Technology
- Packaging Design, Brand Identity, Brand Creation
Glass bottle. The cap is a wooden closure with bamboo. The labels were screen printed, with a combination of gold foil stamping on the neck. - Design Challenge
- The experimental batch of rum is a new part of the production of Blue Lagoon distillery. It is not common for New Caledonia to produce rum, so we had to discuss a lot with our client as to understand the benefits and the specialty of this kind of rum, in order to provide a solution that attire the customer attention and help them to gain part of the already competitive market.
- Research
- This design comes from a detailed observation of the manufacturer identification.
- Inspiration
- The inspiration came from the traditional beliefs and culture, of the local community of Kanak people, and their efforts related to environmental protection and conservation of the tropical forest and lagoon that surrounds the islands.
The label design that we created takes people back in a time of discoveries, legends, and adventures.
The bird living in the Enchanted Forest is a symbol of joy - a celebration of life. The color of the bottle reflects the blue shades of the famous lagoon that surrounds the Enchanted Forest and gives a sensation of freshness. Dive deep into the historical roots of the Enchanted forest and his legendary spiritual drink. - Project Duration
- The project started in April 2020 and finished at the end of May, in Noumea, New Caledonia.
- Operation Flow
- It's a simple normal functioning alcoholic glass bottle. There's no special function to it.
- Patents
- Copyrights belong to Elena Gamalova, 2020.
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