Town Longquan Tower Liquor Emballage by Jin Tao He

Town Longquan Tower Liquor Emballage by Jin Tao He is a highly esteemed winner of the very prestigious 2021 A' Design Award de Bronze in Édition Limitée Competition Category.

BronzeÉdition Limitée· 2021

Town Longquan Tower Liquor Emballage

by Jin Tao He

Client: Shantou Datianchao Brand Planning Co., Ltd.

A' Design Award de Bronze Winner in Édition Limitée Category

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Verified Award Winner

Verify Award Status for #107515

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Colors

The Design

About Town Longquan Tower Liquor Emballage

La conception utilise le concept de la tour pour réaliser le vin créatif en forme de bouteille unique superposé dans une tour, en Chine il n'y a "pas de trois sans festin" dans lequel la signification de plus de trois, deux amis, buvant du vin n'est pas beau. Une personne assise en méditation sur le couvercle d'une bouteille signifie que le vin n'est pas seulement destiné à soulager le chagrin, mais aussi à l'introspection par la dégustation de vin.

The Recognition

About the A' Design Award de Bronze

Town Longquan Tower Liquor Emballage est lauréat de l'A' Design Award de Bronze, une reconnaissance hautement prestigieuse décernée à des designs remarquables qui se distinguent par leur créativité, leur ingéniosité et leur sagacité. Les lauréats Bronze sont des artefacts amplement habiles et d'une créativité frappante, qui authentifient la vaste expérience, l'imagination et l'ingéniosité de leurs concepteurs. Town Longquan Tower Liquor Emballage est censé être un objet très estimé, admiré et chéri, remarquablement professionnel et innovant. Ce design lauréat de l'A' Design Award de Bronze intègre les meilleures pratiques de l'art, de la science, du design et de la technologie, et est excellent par son souci du détail. Town Longquan Tower Liquor Emballage satisfait admirablement les besoins, touche les désirs, charme les sentiments et attire la curiosité.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The design uses the concept of the tower to carry out the creative,there unique bottle-shaped wine superimposed into a tower,in China there is"no three without a feast" in which the meaning of more than three,two friends,drinking wine is not beautiful.A person sitting in meditation on top of a bottle lid means that wine is not only for the relief of sorrow,but also for introspection through wine tasting.
Dimensions & Packaging: no
Tags: Liquor and Spirits；Small bottle of wine
Production Technology: NO
Design Challenge: I also encountered many bottlenecks when conceiving the creativity,that is,how to display the wine bottle display in reality.Finally,after many simulations,the form of adding the bottom bracket was adopted,which increased the beauty of the design and allowed the bottles to superimpose the final.It takes the shape of a tower.
Research: In China,the liquor market is very large,and the wine culture has a long history.Our creativity is to integrate wine into the Zen culture.Small bottles of wine are very popular in recent years,but most of them use emotions to call young consumers to resonate.Although the emotions are there,they are not high-end,and they will feel incompatible with some occasions.Therefore,our design focuses on the high-end market,three people form a group,friends gather,and gather together into a tower.
Inspiration: Tower,as an ancient building in China,Legend has it that the winery is located in the mountains convergence of the natural source head,the idea to the original shape of the winery for creativity.A person sitting in meditation with a bottle cap on top implies that alcohol,in addition to being drunk,can also make you think.
Project Duration: The project started in Shantou,Guangdong Province in June 2019 and was completed in August 2019
Operation Flow: no
Patents: NO
Team Members: Designer:Fanggui Chen
Image Credits: NO