Snow Time Vin by Evan Chen and Ziming Guo

Snow Time Vin by Evan Chen and Ziming Guo is a highly esteemed winner of the very prestigious 2021 A' Design Award d'Argent in Design d'Emballage Competition Category.

ArgentEmballage· 2021

Snow Time Vin

by Evan Chen and Ziming Guo

Client: Lascaux Design Institute Inc.

A' Design Award d'Argent Winner in Emballage Category

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Verified Award Winner

Verify Award Status for #109885

View at A' Design Award Press Release Award Badge

Colors

The Design

About Snow Time Vin

Gu Yue Long Shan est le plus grand groupe de vin jaune traditionnel de Chine, fondé en 1664. Le nouveau produit créé pour Gu Yue Long Shan transmet l'idée de savourer le temps qui passe lentement. La conception graphique s'appuie sur les concepts de l'eau, de la neige, du riz gluant et du temps, essentiels dans le vin jaune, et représente les montagnes et les eaux locales pour former une image complète.

The Recognition

About the A' Design Award d'Argent

Snow Time Vin est lauréat de l'A' Design Award d'Argent, une reconnaissance énormément prestigieuse décernée à des designs haut de gamme, superbes et impressionnants. Les lauréats Argent sont des œuvres tout à fait brillantes et extrêmement créatives qui illustrent l'expertise, le talent et la perspicacité remarquables de leurs concepteurs. Snow Time Vin est censé être une œuvre merveilleuse, une vitrine de savoir-faire, remarquablement professionnelle et profondément innovante. Ce design lauréat de l'A' Design Award d'Argent est une invention très notable et admirée, qui sert l'art, la science, le design et la technologie et en repousse les limites. Snow Time Vin est une création très enviée qui éveille les désirs, apporte des sentiments positifs et suscite émerveillement et étonnement.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Guyue Long Shan is the largest yellow wine group in China, started in 1664, is a popular traditional yellow wine brand in China. It has many classic yellow wine products, and a loyal customer base of middle-aged and elderly people. It needs to develop some new products to cater to the younger consumers.
Dimensions & Packaging: The size is 210mm*80mm*80mm, and the paper seal at the bottle mouth simulates the dynamic opening of yellow rice wine, increasing the sense of ceremony.
Tags: logo，packaging，illustrations，graphics
Production Technology: Glass bottle model development, paper embossed hot stamping, solid wood and cork combination.
Design Challenge: Grasp the relationship between traditional brands and emerging markets to guide packaging design.
Research: We combine the Chinese yellow wine culture with the local city culture of Shaoxing, and the yellow wine brewing process to form the bottle label illustration. Time/lake water/glutinous rice/snowflakes form the auxiliary graphics. This is our attempt to expand the image of Huangjiu.
Inspiration: We created a young new product for Guyuelongshan, Falling Snow, to convey the idea of enjoying slow times. Water, glutinous rice and time are essential in making yellow rice wine, while the lees of Fragrant snow wine are as white as snow. So we use abstract snowflakes to express time/water/glutinous rice, and draw the local mountains and water to form a complete picture.
Project Duration: The project was launched in Shaoxing in July 2020.
Operation Flow: When customers get their Snow Time Wine, they will touch the special crafted pawn paper bottle sticker. Tear off the top seal, open the cork, pour yourself a glass of aged yellow wine and enjoy Slow Time!
Team Members: Evan Chen
Ziming Guo
Leti Liu
Suheng Yao
yoga Zhai
Fan Zhang
Min Fang