Hotel New Grand Ready-to-eat Meals Emballage alimentaire by Kazuaki Kawahara

Hotel New Grand Ready-to-eat Meals Emballage alimentaire by Kazuaki Kawahara is a highly esteemed winner of the very prestigious 2021 A' Design Award d'Or in Design d'Emballage Competition Category.

OrEmballage· 2021

Hotel New Grand Ready-to-eat Meals Emballage alimentaire

by Kazuaki Kawahara

Client: Hotel New Grand

A' Design Award d'Or Winner in Emballage Category

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Verified Award Winner

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Colors

The Design

About Hotel New Grand Ready-to-eat Meals Emballage alimentaire

Hotel New Grand Ready-to-eat Meals est un projet d'emballage destiné à des plats préparés, comprenant un curry de bœuf, un curry de poulet et une sauce pour pâtes à la napolitaine. La boîte, réalisée en carton, adopte le motif d'une marmite comme élément graphique principal. Ce design minimaliste écarte les illustrations et les photographies culinaires que l'on retrouve habituellement sur les emballages de plats prêts à consommer. L'intention est de transmettre la tradition et le prestige d'un hôtel classique de Yokohama avec une pointe d'esprit. L'emballage convient aussi bien aux repas à la maison qu'aux cadeaux à offrir.

The Recognition

About the A' Design Award d'Or

Hotel New Grand Ready-to-eat Meals Emballage alimentaire est lauréat de l'A' Design Award d'Or, une reconnaissance immensément prestigieuse décernée à des designs de premier ordre, merveilleux et remarquables. Les lauréats Or sont des créations extrêmement innovantes, visionnaires et d'un éclat glamour éblouissant, qui reflètent le génie, la sagesse et la maîtrise de leurs concepteurs. Hotel New Grand Ready-to-eat Meals Emballage alimentaire est censé être une invention très louée, avant-gardiste et monumentale, qui apporte une valeur sans précédent. Ce design lauréat de l'A' Design Award d'Or est un projet spectaculaire et respecté qui sert grandement l'art, la science, le design et la technologie et en repousse les limites. Hotel New Grand Ready-to-eat Meals Emballage alimentaire crée de vifs sentiments de désir, éveille la passion, encourage la créativité et nous fascine.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: With a design based on the motif of a stockpot, this product brings the flavors of the finest dishes prepared by top chefs working in hotel kitchens to the comfort of your home. Enjoy the authentic texture of slowly simmered curry and soup whose aroma has been fully preserved.
Dimensions & Packaging: Width 130mm x Depth 25mm x Height 165mm (Curry)
Width 130mm x Depth 20mm x Height 182mm (Napolitan, pasta sauce)
Tags: Hotel new grand, Ready-to-eat meals, Packaging, Japan, Curry, Napolitan, Pasta Sauce
Production Technology: The box of the package is made of cardboard.
Design Challenge: The minimalist design of this product avoids the use of illustrations or photos of food commonly seen on the packaging of ready-to-eat products, and is fitting for high-quality food that has been prepared in the kitchens of prestigious hotels.
Research: In our preliminary research, none of the designs conveyed the tradition and prestige of the hotel with wit. In this respect, we found a way to differentiate our product from the competition.
Inspiration: This product is a ready-to-eat meals (Beef curry, Chicken curry, Napolitan - pasta sauce) package design for Hotel New Grand, the only classic hotel in Yokohama that opened in December 1927. We wanted to convey the tradition and prestige of the hotel with a little wit to entertain those who saw this design.
Project Duration: The project started in January 2020 and finished in November 2020 in Japan.
Operation Flow: It is popular with many people who want to enjoy the taste of a hotel at home or as a gift for someone special.
Team Members: Art Director/Designer : Kazuaki Kawahara
Image Credits: Kazuaki Kawahara, 2020.