Mr Baldie Emballage de biscuits by Mutian Yu

Mr Baldie Emballage de biscuits by Mutian Yu is a highly esteemed winner of the very prestigious 2021 A' Design Award de Bronze in Design d'Emballage Competition Category.

BronzeEmballage· 2021

Mr Baldie Emballage de biscuits

by Mutian Yu

Client: Savannah College of Art and Design

A' Design Award de Bronze Winner in Emballage Category

12,428

Verified Award Winner

Verify Award Status for #117032

View at A' Design Award Press Release Award Badge

Colors

The Design

About Mr Baldie Emballage de biscuits

Mr Baldie est un design d'emballage de biscuits qui contient des biscuits en forme de visage et une sauce au chocolat. Le coffret propose trois parfums : fraise, moka et nature. Chaque biscuit prend la forme d'un visage dépourvu de cheveux. La sauce au chocolat incluse permet de décorer le biscuit en le trempant. Il est ainsi possible d'ajouter une coiffure, une moustache ou un bouc. L'emballage est réalisé en fer-blanc et mesure 310 sur 310 sur 60 millimètres. Le design envisage le grignotage comme une expérience partagée et ludique plutôt que comme un simple repas.

The Recognition

About the A' Design Award de Bronze

Mr Baldie Emballage de biscuits est lauréat de l'A' Design Award de Bronze, une reconnaissance hautement prestigieuse décernée à des designs remarquables qui se distinguent par leur créativité, leur ingéniosité et leur sagacité. Les lauréats Bronze sont des artefacts amplement habiles et d'une créativité frappante, qui authentifient la vaste expérience, l'imagination et l'ingéniosité de leurs concepteurs. Mr Baldie Emballage de biscuits est censé être un objet très estimé, admiré et chéri, remarquablement professionnel et innovant. Ce design lauréat de l'A' Design Award de Bronze intègre les meilleures pratiques de l'art, de la science, du design et de la technologie, et est excellent par son souci du détail. Mr Baldie Emballage de biscuits satisfait admirablement les besoins, touche les désirs, charme les sentiments et attire la curiosité.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: What’s better than cookies or chocolate? Cookies and chocolate! Mr. Baldie combines these favorite treats with a face-shaped cookie that comes in three flavors: strawberry, mocha, and original. You get to add the hair! Just dip the cookie into the chocolate sauce that’s included to personalize his look. Give him a custom hairstyle, a moustache, or even a goatee!
Dimensions & Packaging: 310mm * 310mm * 60mm
Tags: Snacks, Interaction, Fun
Production Technology: Tinplate
Design Challenge: Choosing the right snack base on market analysis.
Research: Nowadays, snacks are considered as the “extra calories”. However, many times, we would snack when we are not feeling hungry but stressed, boring, or celebratory. It is the emotional aspects driving us to snack rather than just the flavor. However, the attention of this connection is rare to be seen in today’s market. The missing of this beautiful connection is a loss.
Inspiration: Snacking should be more than just filling our faces with food. It should be flavorful and FUN! Mr. Baldie is a combination of cookie and chocolate, which is created for sharing and making experiences. The package contains three different flavors: strawberry, mocha, and original.
Project Duration: 3 months, Jun 2020, Savannah
Operation Flow: Mr. Baldie combines these favorite treats with a face-shaped cookie that comes in three flavors: strawberry, mocha, and original. You get to add the hair! Just dip the cookie into the chocolate sauce that’s included to personalize his look. Give him a custom hairstyle, a moustache, or even a goatee!
Patents: Copyrights belong to Mutian Yu, 2021
Image Credits: Image #1: Photographer Manman Jv, Photographer, 2020.
Image #2: Photographer Manman Jv, Photographer, 2020.
Image #3: Photographer Manman Jv, Photographer, 2020.
Image #4: Photographer Manman Jv, Photographer, 2020.
Image #5: Photographer Manman Jv, Photographer, 2020.