Prakrishi Emballage de fruits secs by Vishal Vora

Prakrishi Emballage de fruits secs by Vishal Vora is a highly esteemed winner of the very prestigious 2021 A' Design Award d'Or in Design d'Emballage Competition Category.

OrEmballage· 2021

Prakrishi Emballage de fruits secs

by Vishal Vora

Client: Prakrishi

A' Design Award d'Or Winner in Emballage Category

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Colors

The Design

About Prakrishi Emballage de fruits secs

Prakrishi est une gamme d'emballages pour fruits secs conçue pour le marché indien. Le design met en scène un récit visuel autour d'un royaume de la santé, dans lequel chaque fruit sec est représenté comme le roi de son propre royaume. L'emballage est monochrome et seul le fruit sec est imprimé en couleur, de sorte que l'aliment devient le point focal de chaque conditionnement. La gamme se compose de sachets refermables à fermeture zip, imprimés en quadrichromie. Chaque emballage mesure 140 mm de largeur et 210 mm de hauteur. L'objectif est de rendre le produit lisible et immédiatement reconnaissable sur un linéaire saturé.

The Recognition

About the A' Design Award d'Or

Prakrishi Emballage de fruits secs est lauréat de l'A' Design Award d'Or, une reconnaissance immensément prestigieuse décernée à des designs de premier ordre, merveilleux et remarquables. Les lauréats Or sont des créations extrêmement innovantes, visionnaires et d'un éclat glamour éblouissant, qui reflètent le génie, la sagesse et la maîtrise de leurs concepteurs. Prakrishi Emballage de fruits secs est censé être une invention très louée, avant-gardiste et monumentale, qui apporte une valeur sans précédent. Ce design lauréat de l'A' Design Award d'Or est un projet spectaculaire et respecté qui sert grandement l'art, la science, le design et la technologie et en repousse les limites. Prakrishi Emballage de fruits secs crée de vifs sentiments de désir, éveille la passion, encourage la créativité et nous fascine.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Challenge was to create range of dry fruit packaging with strong visual narrative meant for Indian market, we created a packaging range with strong visual story of dry fruits on shelf where hundreds of products are fighting for attention.
Dimensions & Packaging: Width 140mm X Height 210mm
Tags: Savoury Snacks, Dry Fruits, Nuts, Healthy Foods, Packaging Design, Communication Design,
Production Technology: Swiss Pack Zip Lock Packaging With 4 Color Printing
Design Challenge: Hardest Part Of This Packaging Was To Crack Right Approach For Design At The Same Time Have A Strong Visual Appeal On Shelf.
Research: Understand the consumer mind set and need of the very market it is going to sell,
Inspiration: Dry Fruit Is King Of Food And Health, There Is One Phrase That We Become What We Eat, When We Eat Healthy Food We Surely Lead A Healthy Life, Our Intended Design Strategy Was To Create A Packaging That Tells A Story of Kingdom Of Health Where Each Dry Fruit Is Depicted As A King Of Its Kingdom, Consumer Will Surely Love To Live In This Kingdom Of Health. We Created A Packaging Range With Strong Shelf Appeal and hook; Monochromatic Packaging With Each Dry Fruit Is Portrayed In Color As Strong Differentiator.
Project Duration: The project started in July 2020 in India and finished in December 2020 in India
Operation Flow: Most challenging part of design is to understand scientific description of people and culture with their custom and habits based on that data entire design exercise took place and we succeeded to connect the consumer emotionally with a clear brand story.
Patents: None
Team Members: Vishal Vora and Team
Image Credits: Vishal Vora and Team