BonBonne Nuit Emballage de confiserie by Ka Wai Tsun

BonBonne Nuit Emballage de confiserie by Ka Wai Tsun is a highly esteemed winner of the very prestigious 2021 A' Design Award de Fer in Design d'Emballage Competition Category.

FerEmballage· 2021

BonBonne Nuit Emballage de confiserie

by Ka Wai Tsun

Client: Ka Wai (Rae), Tsun

A' Design Award de Fer Winner in Emballage Category

11,073

Verified Award Winner

Verify Award Status for #118219

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About BonBonne Nuit Emballage de confiserie

BonBonne Nuit est une série de conceptions d'emballages pour des confiseries. Le nom associe deux expressions françaises : « bonbon », qui désigne la friandise, et « bonne nuit ». Le concept invite les clients à savourer leurs propres rêves lucides. Les emballages adoptent un style de montage qui réunit des éléments surréalistes. Parce que les rêves lucides sont contrôlables, l'histoire racontée sur chaque emballage évoque un désir que chacun est susceptible de nourrir. Les noms conceptuels des produits ont été pensés pour faire naître des scènes imaginaires dans l'esprit. La série comprend trois pochettes, trois mini-boîtes rondes et deux boîtes rectangulaires à poignée.

The Recognition

About the A' Design Award de Fer

BonBonne Nuit Emballage de confiserie est lauréat de l'A' Design Award de Fer, une reconnaissance prestigieuse décernée à de bons designs qui répondent aux exigences professionnelles et industrielles attendues de créations bien conçues. Les lauréats Fer démontrent la grande compétence, la haute spécialisation, la compréhension experte et la capacité créative de leurs créateurs. BonBonne Nuit Emballage de confiserie est censé être une création très estimée, admirée et chérie, pratique et innovante. Ce design lauréat de l'A' Design Award de Fer intègre les meilleures pratiques de l'industrie et présente des caractéristiques techniques compétentes associées à un savoir-faire et à du talent. BonBonne Nuit Emballage de confiserie est respecté pour sa rigueur et est conçu pour apporter des améliorations de la qualité de vie qui contribuent à faire du monde un monde meilleur.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In order to fully bring out the concept, imagination is key. The design of the packages uses a montage style that brings together surrealistic elements. Since lucid dreams are controllable, the stories of each package are suggestive of the desires people most likely would have. Moreover, the conceptual names of each product are meant to trigger imaginative sceneries in customers’ heads.
Dimensions & Packaging: Image#1 Width 90mm x Depth 35mm x Height 130mm each, Image#2-3 Width 130mm x Depth 60mm x Height 105 mm each, Image#4 Width, Depth, Height 85mm each
Tags: Food packaging, Design, Collage, Photoshop, Surrealism, Quirky, Dreamy, Colourful, Candy, Lucid Dream
Production Technology: To construct a unique collage, photoshop was used to create the tone, colour, and mixture of images.
Design Challenge: The biggest challenge of the design process was to come up with the best way to create a design that leads the viewer to visualise the scenery by only looking at each package. The combination of collaged images, as well as the subtle tone and colour changes, complete the whole design.
Research: During the research, the key purpose was to look for what kind of design approach would ideally lead users to imagine what they see on the package, as if they were the protagonist of the dream. Illustrating was considered at the beginning to present each dream. This way, though, might feel lack of realism and make it difficult for users to build a connection. Therefore, after considerations, photoshop was chosen to create collages of different elements to finalise the designs of the packages.
Inspiration: There are always setbacks in life, and sometimes lucid dreams are the only place to get comfort and where dreamers can freely control. The concept behind this shop is to let their customers to have a taste of their own lucid dreams. In French, bon bon means candy, and bonne nuit means good night. Therefore, the two French words combined together become the brand name, BonBonne Nuit.
Project Duration: BonBonne Nuit was created and finished in March 2020 in Vancouver.
Operation Flow: Three pouches, three mini round boxes and two rectangular handle boxes, each with various special flavours of sweets.
Patents: Copyrights belong to Ka Wai (Rae) Tsun, 2020.