H900 Emballage pour sèche-cheveux by Xiaomi

H900 Emballage pour sèche-cheveux by Xiaomi is a highly esteemed winner of the very prestigious 2021 A' Design Award d'Argent in Design d'Emballage Competition Category.

ArgentEmballage· 2021

H900 Emballage pour sèche-cheveux

by Xiaomi

Client: Xiaomi

A' Design Award d'Argent Winner in Emballage Category

24,373

Verified Award Winner

Verify Award Status for #118672

View at A' Design Award Press Release Award Badge

Colors

The Design

About H900 Emballage pour sèche-cheveux

H900 est un design d'emballage créé pour un sèche-cheveux. L'emballage s'inspire du moteur à haute vitesse, de la turbine et du conduit d'air placés à l'intérieur du produit. Les circuits internes complexes et les conduits d'air sont transposés en motifs de lignes fines sur la surface extérieure. Le gaufrage et la dorure à chaud au laser sont utilisés pour imprimer ces motifs. Associée à des films colorés, la surface révèle différents reflets de couleur selon l'angle de vue. Les lignes gaufrées peuvent également être perçues au toucher. La boîte mesure 280 mm de largeur, 102 mm de profondeur et 320 mm de hauteur.

The Recognition

About the A' Design Award d'Argent

H900 Emballage pour sèche-cheveux est lauréat de l'A' Design Award d'Argent, une reconnaissance énormément prestigieuse décernée à des designs haut de gamme, superbes et impressionnants. Les lauréats Argent sont des œuvres tout à fait brillantes et extrêmement créatives qui illustrent l'expertise, le talent et la perspicacité remarquables de leurs concepteurs. H900 Emballage pour sèche-cheveux est censé être une œuvre merveilleuse, une vitrine de savoir-faire, remarquablement professionnelle et profondément innovante. Ce design lauréat de l'A' Design Award d'Argent est une invention très notable et admirée, qui sert l'art, la science, le design et la technologie et en repousse les limites. H900 Emballage pour sèche-cheveux est une création très enviée qui éveille les désirs, apporte des sentiments positifs et suscite émerveillement et étonnement.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The packaging design transfers complex internal circuits into exquisite patterns and uses embossing stamping printing revealing the rich colors.
Dimensions & Packaging: Width280mm x Depth102mm x Height320mm
Tags: hire dyer, packaging, stamping, black, white
Production Technology: In the printing process, the embossed hot stamping laser process is used on the packaging surface, highlighting its low-key and simple industrial design and powerful performance. At the same time, the combination of embossing and different imaginary color films allows the packaging to see rich and different color gloss at different angles, and customers can touch the texture of the embossed lines when they hold it in their hands.
Design Challenge: There are many hair-dyer products on the market. The new product needs to attract customer attention. The challenge is to create a new look for the high-end product line.
Research: Mi Ionic Hair Dryer H900, equipped with a powerful digital motor of 106,000 rpm and 13 impellers producing an ultra high speed of 60m/s, can greatly reduce air pressure loss and take away moisture by the super speed airflow instead of generating high temperature. By a fast frequency of 50 times per second of intelligent temperature control, the real-time temperature adjustment can effectively help to avoid heat damage to your hair.
Inspiration: The packaging design is inspired by the high-performance motor, impeller, and air duct design inside the product. This product has a minimalist appearance design but has a not simple internal structure design such as a high-speed motor, unique heating wire technology, and so on. Therefore, design starts from the internal structure of the product, transforms its complex internal circuits and air ducts into exquisite pattern designs, and uses relatively artistic techniques to reorganize and design the fine lines to reproduce its internal structure.
Project Duration: July 2020 Bejing and finished in November in Beijing, China.
Operation Flow: The packaging design transfers complex internal circuits into exquisite patterns and uses embossing stamping printing revealing the rich colors. With the help of the printing, the packaging presents a restrained luster, neat lines, and a futuristic illusion luster.
Patents: Copyrights belong to Xiaomi, 2021
Team Members: Creative Director: Lu Chen
Graphic Designer: Jiangpeng Su, Dijing Wang
Packaging Structure Designer: Zhizhuang Song
Image Credits: Image #1:Creative Director Lu Chen, Graphic Designer Jiangpeng Su, Dijing Wang
Image #2:Creative Director Lu Chen, Graphic Designer Jiangpeng Su, Dijing Wang
Image #3:Creative Director Lu Chen, Illustrator Yan NI, Graphic Designer Jiangpeng Su
Image #4:Creative Director Lu Chen, Graphic Designer Jiangpeng Su, Dijing Wang
Image #5:Creative Director Lu Chen, Graphic Designer Jiangpeng Su, Dijing Wang